about the mo in solomo - momobxl 2011
DESCRIPTION
Mobile Monday edition December was all about SoLoMo (social local mobile). I was asked to talk about the mobile part.TRANSCRIPT
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About the Mo in SoLoMoMobile Monday Bxl – 12th of December 2011
Dorien Aerts@theonehitwonder
Mobile evangelist @www.mobilevikings.com
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• What about the Mo?• What about SoLoMo?• What about the future?
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Since Q4 2010 sales smartphones > pc’s(via In the pocket)
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Worldwide growth of 3G(via In the Pocket)
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Mobile internet catches up with desktop internet(via In the Pocket)
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Belgium
Today :
More than 2 million smartphones in BelgiumVia Isobar Mobile, mei 2011
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Belgium
Today :
More than 2 million smartphones in BelgiumVia Isobar Mobile, mei 2011
2013 : 1 of 2 Belgians (5 million) has a smartphoneVia Insites Consulting
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Our belief
Technology is ready
-> mobile internet is stable and fast enough for mobile social and local services
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The proof?
Since Apple’s integration (ios 5), monthly signups to Twitter are up 25%.
http://www.iphoneclub.nl/155907/ios-5-zorgt-voor-25-procent-meer-twitter-aanmeldingen-per-maand/
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What’s stopping us?
Via express.be
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Trends
Mobile internet is getting cheaper
Smartphones are getting cheaper
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• What about the Mo?• What about SoLoMo?• What about the future?
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When do people use their smartphone? (Via In the Pocket)
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Where do people use their smartphone?(Via In the Pocket)
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What do people use their smartphone for?(via emerce.nl)
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Conclusion
People have their smartphones with themall the timeeverywherefor all kinds of purposes
(+ technology is there)
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Conclusion
Which makes it the perfect device
to connect with friendsto get local information and services
=> to go SoLo
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Added value applications
Peak Performance Trails Maps Samsonite Travel Miles
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Opportunities for marketeers are huge
-> extra way to market a service or product
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• What about the Mo?• What about SoLoMo?• What about the future?
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Augmented reality
Starchart