about siaf - spsinchina.cn.messefrankfurt.com · concurrent seminar 38 sessions, over 100 topics...
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About SIAFSIAF is the sister event of SPS IPC Drives in Nuremberg, Germany. Utilising MesseFrankfurt’s resources and backed by the support of associated partners, the show hasachieved tremendous results since its launch in 2010, and continues to draw leadingbrands from around the world. We have also taken advice from the experts and willorganise seminars to address the latest market developments. Not only does the fairhelp drive the industry forward, but it also offers industry players an unparalleled platform for business networking and information exchange.With the continuous growing demand for higher precision, energy conservation and uniform quality dictating the goals of China’s manufacturing sector, the Guangzhou show’s significance has never been greater. Both new and returning exhibitors saw the fair as an effective platform for business expansion in China.
Exhibition Overview
Exhibition name: SPS – Industrial Automation Fair Guangzhou
Date: 1 – 3. 3. 2017
Venue: China Import and Export Fair Complex, Guangzhou
Period: Annual
Visitors 49,401Exhibitors 545 (came from
20 different countries and regions)
Exhibition space 45,000 sqm
Delegations 218Concurrent seminar 38 sessions,
over 100 topics
Themes
Electrical
Systems
Robotics
/ Machine
Vision
Sensor /
Measurem
ent Connectivity
Systems
Analysis of VisitorsA great success of SIAF 2017
49,401 visitors, from over 40 countries and regions
89% of the visitors are involved in the purchasing and
procurement decision
Visitor job functionVisitor's busiess profile
Industrial automation
Mechanical engineering
Factory engineering
Electric engineering
Packing and printing
Automobile engineering
Household appliances
Food & beverage
Electric measurement & controls
Pharmacy and medical
Textile & garment
Computers & networks
Environment, waste management
Energy producing industry
Petrochemical industry
Transportation
Plastic, rubber, asbestos processing
Water conservancy & hydropower engineering
Others
31%
23%
21%
18%
12%
10%
8%
6%
6%
4%
3%
2%
2%
2%
2%
2%
1%
1%
2%
General management
Purchase
Design / research
Engineering / Technology
Production / Manufacturing
Sales / marketing
Administration
Training
Others
28%
18%
18%
15%
14%
4%
2%
1%
1%
The budget of visitors for buying or updating automation equipment next 3 year
2,000,000>50%
Budget over
5,000,000Budget over
>24%
Pleasant Visiting Experience
95% visitors is satisfied
by finding appropriate product
96% visitors is satisfied
by exhibitors and the quality of brand
91% visitors is satisfied
by reaching the goal of visiting
98% visitors will visit again and
recommend SIAF to the others
The objectives of visiting the fair
Attend fringe programs (e.g. seminars)
Prepare purchasing decisions
Cultivate existing business relations
Initiate new business relations
Compare competitors
Expand specialist knowledge
View / get to know innovations, new development
Achieve an overall impression of the market situation
Conduct purchases
Exchange experience
View / get to know product variants
Visitor Statements
“In the concept of “Made in China 2025”, automation is the future trend and will have more breakthrough. Our workers who could only work in the factory in normal time, can learn the newest trend of automation industry and relevant industry issues in SIAF, which really helps us a lot.”Mr Cheng Geng, Facilities Maintenance Manufacturing Department, Engine Branch Company, Dongfeng Nissan Passenger Vehicle Company
“This is our third time to visit SIAF. Our company is improving production line, so this time we organize 20 engineers to visit SIAF. There are many industry veterans in this exhibition every year, they can offer many technology advice.”Mr Chen Ji, Automation Senior Manager, Lenovo Information Products (Shenzhen) Co Ltd
Visitor delegationsA total of 218 domestic and international delegations from BYD, Colgate, Esquel Group, FAW - Volkswagen, Foxconn, GREE, Hisense, HUAWEI, Liby, Media, NISSAN, OPPO, TCL, ZTE and others attend, affirming the importance
of SPS-Industrial Automation Fair Guangzhou to the industry's growth.
*All regions with a share of <2%Other regions: North West China, North East China.
TOP 10 countries/regions of foreign visitorsHongkong, Taiwan, Germany, Japan, India, Russia, Italy, Indonesia, the U.S.A, Africa
Proportional distribution of domestic visitors South China 83%
East China 8%
North China 2%
Southwest China 1%
Central China 4%
Other area 2%
Over 95% of exhibitors have achieved goals in:
6 reasons for choosing
SIAF
getting information about new development and products
product promotion
exchanging experience
Show theme
Quality and quantity of the visitors
Key players gathered
Target market
Purchasing power in market
Fair reputation and management
Exhibitor structure according to industries
Control Technology
Drive Systems and Components
Electromechanical Components and Peripheral Equipment
20%
17%
9%
2%
2%
2% 5%
5%
13%
10%
1%
4%
10%
Industrial Communication
Industrial measurement
Industrial Software
Connectivity Technology
IPCs
Robotics and accessories
Sensor Technology
Others
Machine Vision
Exhibitor Statements
“SIAF is one of the best automation exhibition in south China as its wide coverage, we gain something and communicate with substantial customers every year. SIAF scales up every year, like its theme, SIAF hold concurrently with 3D printing this year. So the exhibition’s influence, scale, people flow increased every year, we will absolutely continue to participate in SIAF.Mr Fang Xu, Marcom Event Management Specialist, Strategic Sales and Marketing Operation, Phoenix Contact (China) Holding Co Ltd
"We chose SIAF to exhibit in because the Show covers a number of topics and themes and because the fair is professional, in-terms of buyers that visit the event. For us, SIAF is a very good window to increase brand promotion and provide a good opportunity for fairgoers to gain better understanding of the manufacturing industry as a whole."Mr Song Hua Zhen, Marketing Manager, Bernecker + Rainer Industrial Automation (China) Co Ltd
Analysis of ExhibitorsWell-know Brands Exhibitors gather
The 545 exhibitors came from 20 different countries. Some international well-know brands in attendance this year included Phoenix Contact, Balluff, Beckhoff, Higen, Cognex, Controlway, Estun Robotics, GSK, Truck, Weiss, Sanyo Denki, Yaskawa and more.
The 20 different countries/regions of exhibitorsChina, Hongkong, Macao, the U.S.A, Japan, Germany, the United Kingdom, Korea, Italy, Singapore, Netherlands, Switzerland, France, Austria, Turkey, Canada, Russia
Concurrent programmeConcurrent programme offers extensive industry - related informationThe fair's concurrent programme help promote solutions, new products, technologies and new partnerships. Experts from the industry and academia are invited each year to join and share their latest developments and expectations on future.
Connectivity / Interface technology
Morning Industry 4.0/
Made in China
Smart industry solutions
Dialogue between hidden
champions
Delta IA Products Seminar:
Outwitting in the Future
Facilities maintenance
Drives Technology
Gkong Salon
Industrial Sensing
technology and measurement
Guest session by OPC
The technical seminar for temperature
controller
Fringe programme statements
“SIAF is one of the best automation exhibition in China, it is professional as usual and there are many kinds of exhibitors and products, I will spend some time in the exhibition hall and get some samples from my interested exhibitors.”Mr Chen Lingjie, Mechanical Engineer, Keda Clean Energy Co Ltd
“The content of seminar is mainly about the technology plan that many companies develop, it helps the exchange of market information. One seminar is about product promotion and analyze the automation industry, which let me know more about this industry. Like the seminar named “Laser Measurement” , really help my job a lot, and also add process to the exhibition.”Mr Yang Tao, Marketing Manager, Cognex Corporation
“This is my first time took part in this kind of seminar, which makes the exhibition more complete undoubtedly. Not only I learn new knowledge from SIAF, but also acquaint the new development trend of automation technology, it helps my career a lot.”Mr Swat Chan, Sales Director, Foshan Sindo M & E Equipment Co Ltd
Machine vision and industrial
measurement technology
Seminar at a
glance
SPS – Industrial Automation Fair Guangzhou 2018
Date: 4 – 6. 3. 2018
Venue: China Import and Export Fair Complex, Guangzhou, China
Organisers:
SPS IPC Drives worldwide series
23 - 25 May 2017Parma, Italywww.spsitalia.it
8 - 10 June 2017Mumbai, Indiawww.spsautomation-india.in
27 - 29 June 2017Shanghai, Chinawww.sissexpo.com
28 - 30 November 2017Nuremberg, Germanywww.mesago.de/en/SPS
4 - 6 March 2018Guangzhou, Chinawww.spsinchina.com
China Foreign Trade Guangzhou Exhibition General CorporationTel: +86 20 8912 8093Fax: +86 20 8912 8222-8406Email: [email protected]
Mesago Messe Frankfurt GmbHTel: +49 711 61946 60Fax: +49 711 61946 11-60Email: [email protected]
:
Contacts:Guangzhou Guangya Messe Frankfurt Co LtdTel: +86 20 3825 1558Fax: +86 20 3825 1400Email: [email protected]
Guangzhou Overseas Trade Fairs LtdTel: +86 20 3882 3660 / 1Fax: +86 20 3882 3677Email: [email protected]
Website: www.spsinchina.com