about korn/ferry futurestep · 2011. 2. 4. · • project team creation • scope definition •...

Copyright © 2010. Korn/Ferry International and Korn/Ferry International Futurestep, Inc. All Rights Reserved.


1Agenda

Our

Pro

pose

d S

olut

ion

to D

rive

Bor

ealis

Tal

ent

Str

ateg

y

Our

Par

tner

ship

His

tory

of o

ur

Par

tner

ship

Bor

ealis

HR

C

halle

nges

Our

Vis

ion

of

Par

tner

ship

Key

Ele

men

ts o

f ou

r P

artn

ersh

ip

Inte

rnat

iona

l Com

mer

cial

G

radu

ate

Pro

gram

me

(IC

GP

)

RP

O S

olut

ion

Inte

rnat

iona

l Inn

ovat

ion

Cen

tre

(Lin

z)

Abo

utK

orn/

Fer

ry F

utur

este

p

Qua

lity

& S

ervi

ces

Ref

eren

ces



2

Increased Value Delivery through Consolidation

of Partnership

Single Transactions

EU Framework

Agreement

ICGP

Graduate

Programme

RPO in Europe

Innotech Project

2005 -2006

2005 -2006

2006

2006

2006 –ongoing

2006 –ongoing

2007 -2009

2007 -2009

"By

outsourcing

our

international

recruitment

processes

toFuturestep,

Borealis

can

build

on

Futurestep’sexpertiseandnetw

ork

across

theglobalmarketplace.Whatbeganwithafew

assignments

fouryears

agohasgrowninto

aclose

partnership.Borealishasfoundin

Futurestepexactlywhatwe

seekin

ourcandidates:

akeeneyeformarketneeds,

adrive

towardsresultsandanopenyetever-

respectfulwayofcommunicating."

Leon

LeonVliegen

Vliegen



3

Borealis Human Resources Challenges

Volume

Industry Expertise

•Manage a 4-years plan to hire per year 25

to 35 European sales, (application) -

marketing & technical service profiles in

plastic

•Recurrent Hiring need for the Commercial

Graduate Programme –3 to 5 potentials per

year

•Need for 40 young R&D specialists to build

the International Innovation Centre

•Identify the right Partner with an in-depth

Industry experience able to attract talents

at European level

Quality

Partnership

�Outsource recruitment activities

guaranteeing quality delivery

�Focus on “Candidate Experience”.

�Need for a Partner offering a solution that

allows Borealis to outsource operational

recruitment activities and focus on other

strategic priorities



4

Our Vision of Partnership

�Very Good Understanding of

–Company culture

–Profiles

–Leadership style

–Business Line needs

�Partnership at all level -including Business Line Management

�Discipline in the process

�Close contact and communication

�Problem Solving Attitude

�Strong Involvement



5

Key Elements of our Partnership

EU Pro-active Pipeline Strategy

Resources

�CentralisedDataManagementToolallowinga

pro-activecommunicationtothetalentpool

ofpotentialhiresinadvanceofneedsand

increaseefficiencytorecruitinthefuture

�ATeamofLocalIndustryExpertsreportingon

aweekly

basisonprojectprogress

and

developing

an

in-depth

industry

and

functionalexpertise.Handling

ofmultiple

recruitmentproceduresin

parallelacross

Europe

Service & Delivery

Strategic Partnership Approach

�Robustprojectmanagementcoordinatedbya

SPOCandsupportedbymeasuringmetrics

andreportingtools(ConfidentialReporting,

ConsolidatedWeeklyReporting,Consolidated

InvoiceReporting,etc.)

�Establishmentofawell-designedprocessincl.

agreedKPI’sguaranteeingqualitydeliveryat

eachstepoftheprocess

�Clearlydefineddeliverables

�Partnersharingsamebusinessvalues

�Lookingforefficientsolutionsmatchingwith

low

costs

while

keeping

high

quality

standards.



6

International Commercial Graduate Programme

•H

igh

pote

ntia

lgr

adua

tepr

ogra

mm

efo

rcom

mer

cial

man

agem

entr

oles

•C

onsu

lting

appr

oach

•S

ourc

ing,

Scr

eeni

ng,

Sel

ectin

gth

roug

has

sess

men

tce

ntre

s,hi

ring

guid

ance

•G

loba

lso

urci

ngca

mpa

ign

incl

.to

pbu

sine

ssan

den

gine

erin

gun

iver

sitie

s.

•A

sses

smen

tCen

tres

•Ta

ilor

mad

ere

crui

tmen

tpr

oces

sth

roug

hce

ntra

lised

Ass

essm

ent

Cen

tres

(incl

.inf

orm

alw

alki

ngdi

ners

)

Ser

vice

Suc

cess

es

•+

100

0 ap

plic

ants

, + 4

00 In

terv

iew

s, +

80

Rol

es P

lays

, +65

invi

ted

cand

idat

es a

t AC

, 22

offe

rs,

13 h

ires

•In

crea

se c

ompa

ny b

rand

ing

•H

igh

leve

l of C

andi

date

Exp

erie

nce

•V

ery

focu

ssed

pre

-sel

ectio

n: o

nly

the

‘crè

me

de la

crè

me’

to th

e A

C

•S

tron

g re

latio

nshi

pbui

ldin

g w

ith

cand

idat

es th

roug

h th

e pr

oces

s



7

Key Success Factors

ICGP �Stronginvolvementfrom

theBusiness

Line

�ExecutiveSponsorship

�Sellingtheprogrammeandacareerratherthanajob

�Preferred

partnership

with

500

top

university

contacts

mainly

inEurope(focusedcampaign)andmaxim

izeROIon

eachcampuspresence

�Strongrelationship

managementwithEuropeanschool/

alumni



88

RPO Solution for Polyolefin’s Business

•F

ull o

utso

urci

ng o

f int

erna

tiona

l rec

ruitm

ents

(S

enio

r te

chni

cal &

com

mer

cial

nic

he p

rofil

es in

E

urop

e)

•In

-dep

th d

isco

very

pha

se t

o ge

t fur

ther

insi

de in

th

e co

mpa

ny c

ultu

re,

valu

es a

nd c

aree

r pa

th

•In

duct

ion

Day

•C

entr

alis

ed p

roje

ct m

anag

emen

t at

EU

leve

l

•D

edic

ated

Loc

al D

eliv

ery

team

of e

xper

ts

•P

ro-a

ctiv

e so

urci

ng s

trat

egy

-Ana

lyse

eac

h m

arke

t to

map

the

exis

ting

popu

latio

ns

•C

entr

alis

ed D

ata

Man

agem

ent

Tool

& C

o-br

ande

d w

eb-s

ite m

aint

aini

ng lo

ok a

nd f

eel o

f the

B

orea

lis w

eb-s

ite.Ser

vice

Suc

cess

es

•H

iring

of a

ppro

x. 1

30 c

ompl

ex p

rofil

es fr

om th

e pl

astic

indu

stry

•In

crea

se E

urop

ean

Em

ploy

er B

rand

ing

•C

lient

Sat

isfa

ctio

n: +

90%

•F

ulfil

lmen

t : 9

5%

•R

educ

ed ti

me-

to-h

ire th

roug

h Ta

lent

Poo

l M

anag

emen

t an

d H

iring

Man

ager

sup

port



9Our governance model –ensuring smooth

communication and rapid feedback

Steering

Committee

Business Managers

Local Delivery Teams

Weekly Conference Calls /

Daily Contacts

Manage and Communicate

Daily Management

Reporting, communication &

control. Manage &

communicate

Communication

Inform & Support

Account Director

Executive Sponsor

Futurestep

Project Manager (SPOC)

Borealis

Project Manager

Monthly or Quarterly Contacts

Review objectives and performance

Regular Contacts

Inform and Communicate

Local -Tactical

Local -Tactical

Regional -Strategic

Regional -Strategic



10

Key Success Factors

RPO Solution

�Induction Day

�Common HR & Business briefing

�Team of Experts dedicated on the project

�Our Project Management Approach incl. w

eekly conf calls

�Talent Pipeline Strategy

�Co-branded w

eb-site

�Resources Allocation

�Openness and Loyalty in the communication



11Our Project Methodology

Pro

ject

Met

ho

do

log

y Rea

din

ess

as

sess

men

t &

exe

cuti

on

ap

pro

val

•P

roce

ss e

ngin

eeri

ng &

doc

umen

tatio

n

•S

ervi

ce d

eliv

ery

road

map

•S

uppo

rt m

odel

inst

alla

tion

•T

echn

olog

y c

onfig

urat

ion

•R

PO

team

set

up

•K

PI i

mpl

emen

tatio

n

•S

elec

ting

Sta

ffin

g S

uppl

iers

•T

rain

ing

and

awar

enes

s ca

mpa

ign

•R

eadi

ness

ass

essm

ent

So

luti

on

d

esig

n,

pro

ject

pla

n

& c

han

ge

man

agem

ent

road

map

ap

pro

val

•D

isco

very

& d

ata

com

pila

tion

•S

ite v

isits

•P

roce

ss a

naly

sis

•S

olut

ion

mod

elin

g (O

pera

tiona

l m

odel

des

ign)

•K

PI d

efin

ition

•T

echn

olog

y de

sign

•T

rans

form

atio

n ap

proa

ch

Op

erat

ion

alre

view

•K

PI &

SLA

and

qua

litat

ive

mon

itorin

g an

d be

nchm

arki

ng

•O

pera

tiona

l and

ser

vice

de

liver

y a

sses

smen

t

•R

elat

ions

hip

man

agem

ent

•O

ngoi

ng a

war

enes

s ca

mpa

ign

Pro

ject

pla

n

app

rova

l

•P

roje

ct te

am c

reat

ion

•S

cope

def

initi

on

•Im

plem

enta

tion

appr

oach

•P

roje

ct g

over

nanc

e ex

ecut

ion

•S

take

hold

er e

ngag

emen

t

•C

omm

unic

atio

n pl

an

Ser

vice

Im

pro

vem

ent

•F

inal

doc

umen

tatio

n co

mpl

etio

n

•Le

sson

s le

arne

d

•O

pera

ting

mod

el r

efin

ing

•K

PI &

SLA

ref

inin

g

•Im

prov

e su

ppor

t sys

tem

ef

ficie

ncy

On going



12

Sourcing Methodology: Pipeline Development

2.0

Tech

nolo

gies

evo

lutio

n fr

om

text

-bas

ed,

web

site

s to

w

ebsi

tes

that

are

inte

ract

ive,

al

low

con

trol

and

inpu

t fr

om

the

cand

idat

e, a

nd p

rovi

de

info

rmat

ion

in a

var

iety

of

form

ats,

incl

udin

g vi

deo,

au

dio,

gra

phic

s, a

nd t

ext.

Pro

fess

iona

l Net

wor

ks

that

incl

ude

Div

ersi

ty,

Soc

ial a

nd N

iche

A

ssoc

iatio

ns, I

ndus

try

Blo

gs a

nd U

ser

Gro

ups

E-m

ailin

g an

d Jo

b po

stin

g on

ca

reer

web

-site

s

Bo

real

is

Bo

real

is

Tale

nt

Tale

nt

Po

ol

Po

ol

Mar

ket

Res

earc

h

2.0

Tech

no

log

ies

Web

C

amp

aig

ns

Pro

fess

ion

al

Net

wo

rks

Dir

ect

Sea

rch

Em

plo

yee

Ref

erra

ls

Cam

pu

s

Dir

ect

So

urc

ing

Dire

ct o

utre

ach

to A

ctiv

e an

d P

assi

ve c

andi

date

s pr

omot

ing

spec

ific

oppo

rtun

ities

Uti

lizat

ion

of

Mu

lti-

Ch

ann

el

So

urc

es to

Cre

ate

a P

ro-A

ctiv

e S

ou

rcin

g S

trat

egy

Kno

wle

dge

Man

agem

ent:

Indu

stry

New

s, M

arke

t Ana

lysi

s

Inte

rnal

net

wor

ks a

nd

prog

ram

s

Co

pyri

ght

©2

010.

Ko

rn/F

err

y In

tern

atio

nal F

utu

res

tep,

Inc

. A

ll ri

ght

s re

ser

ved

.

1

So

urci

ngS

trat

egy

Em

plo

yee

Ref

erra

l P

rog

ram

Dat

abas

e R

esea

rch

Pri

nt A

ds

Fut

ures

tep

Dat

abas

e

Amer

ican

Exp

ress

dat

abas

eAs

soci

atio

n D

irect

orie

s

Soc

ial

Net

wor

ksR

ecru

iter N

etw

ork

Link

ed In

Ret

ail F

inan

cial

Ser

vice

Cre

dit C

ard

Com

pani

es

Trav

el C

ompa

nies

Tale

nt M

app

ing

of C

om

peti

tors

Web

To

ols

One

Sour

ce

Indu

stry

site

s

Fact

iva

Jour

nals

Nat

iona

l Pre

ss

Pro

fess

iona

l A

sso

ciat

ions

FS

Ass

ocia

tions

Trav

el A

ssoc

iatio

ns

Div

ersi

ty

Sou

rces

Min

ority

As

soci

atio

ns

Min

ority

Sch

ool &

A

lum

ni G

roup

s

Targ

eted

div

erse

co

mpa

nies

Viad

eo

Xin

g

Affi

nity

Gro

ups

Fu

ture

step

Mu

lti-

Cha

nne

l So

urci

ng

Str

ate

gy



13

A Pro-active Talent Pool

Market

Research

Netw

orking,

Phone based

research

Talent

Mapping

Role &

Location

(Region)

specific

Technical

Research

Social Netw

orks,

Spiders, Search

Engines,

Database Mining

Increased

Candidate

Supply for

Critical

Hires

X

X

This allowed a pro-active communication to a talent pool of potential hires

in advance of need and increased efficiency to recruit in the future.

The customized co-branded website m

aintained the look and feel

of the Borealis web-site. The Opportunities section contained only

the client’s opportunities.



14

International Innovation Centre

•R

ecru

it th

e en

tire

R&

D s

taff

of th

e In

nova

tion

Cen

tre

(Lin

z, A

ustr

ia)

–ju

nior

tech

nica

l pr

ofile

s

•F

ocus

on

dive

rsity

(C

EO

obj

ectiv

es)

•C

entr

aliz

ed p

roje

ct m

anag

emen

t and

de

dica

ted

care

er w

eb-s

ite t

o la

unch

an

inte

rnat

iona

l cam

paig

n

•G

loba

l Mul

ti-ch

anne

l Sou

rcin

g S

trat

egy

–in

clud

ing

Cam

pus

Cam

paig

n in

Asi

a, E

urop

e an

d A

mer

ica’

s to

incr

ease

div

ersi

ty

awar

enes

s on

the

mar

ket

Ser

vice

Suc

cess

es•

+ 1

800

appl

ican

ts,

+ 6

00 In

terv

iew

s, +

95

invi

ted

cand

idat

es a

t AC

; App

rox.

40

hire

s w

ith 2

0 di

ffere

nt n

atio

nalit

ies

•38

nat

iona

litie

s re

ache

d ac

ross

the

w

orld

.

•In

crea

se In

tern

atio

nal E

mpl

oyer

B

rand

ing

tow

ards

tar

get p

opul

atio

n th

roug

h cl

ose

part

ners

hip

with

top

en

gine

erin

g sc

hool

s

•F

ulfil

lmen

t : 9

5%

•Ta

lent

Poo

l Man

agem

ent



15

Key Success Factors

International Innovation Centre

�Global Sourcing strategy to attract engineers from

across the globe combined w

ith the local market

expertise of our consultants

�Preferred partnership w

ith engineering university

contacts around the globe (combining plastic and

chemical education)

�Promote Linz as a pleasant city to live and to work



16

Borealis Feedback

ICGP and the International Innovation Centre

“Weworksince

quitealongtimetogetherandwhenIseethewayyouhave

succeededwiththeCommercialGraduateprogramme,Iamconvincedthatwehave

doneaverygoodchoiceinlaunchingthisprogrammetogether.

HugoBruers,BorealisInnotechHRManager

RPO Solution

"ByoutsourcingourinternationalrecruitmentprocessestoFuturestep,Borealiscould

buildonFuturestep’sexpertiseandnetworkacrosstheglobalmarketplace.Whatbegan

withafewassignmentsfouryearsagogrewintoaclosepartnership.Borealisfoundin

Futurestepexactlywhatweseekinourcandidates:akeeneyeformarketneeds,a

drivetowardsresultsandanopenyetever-respectfulwayofcommunicating.“

LeonVliegen



17

Futurestep

�Founded in 1998 as a

subsidiary of Korn/Ferry

International

�Global strategic talent

acquisition solutions.

�Global reach with 38 offices

in 19 countries with 500+

talent professionals

�Works with over one-third of

all Fortune 100 companies.

Fut

ures

tep

Off

ice

Fut

ures

tep

Sha

red

Ser

vice

Cen

ters

Kor

n/F

erry

Off

ice

�Heritage in search & selection for mid-m

anagement and top specialist

positions

�Recognized by HRO Today’s Baker’s Dozen Lists (Top 3 Global); HR

World’s “Top HR Influencer” using technology to optimize talent

management processes.



18

Korn/Ferry International –Global Talent Management

A comprehensive suite of services

KF

Executive

Search

FutureStep

Mid-mgmt Search

Futurestep

Professional Recruiting

Search /

Recruiting

Strategic RPO

�Project

Recruiting

�Selective

RPO

�Enterprise

RPO

Managed

Services

Talent

Acquisition

Consulting

Leadership &

Talent

Consulting

Consulting /

Tools



19

Fut

ures

tep

Off

ice

Fut

ures

tep

Glo

bal

Ser

vice

Sup

port

Cen

ters

Kor

n/F

erry

Off

ice

RPO Strength across Three Regions

Geography/Market

33 Countries

78 Offices

Support Centres

N. America & Asia Pacific

Europe

Client Solutions

Multi-regional

Americas

Asia/Pacific

Europe

about korn/ferry futurestep · 2011. 2. 4. · • project team creation • scope definition •...

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