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kai-ros / καιρός / (KYE-ross) / noun /     

1.  the fleeting rightness of time and place that creates the atmosphere for

apt action, words or movement; 

2.  the opportune and decisive moment.

Business is always evolving.

And there are 2 powerful lessons that are changing the game

on how to be an entrepreneur in this current evolution.

Lesson #1

Even though its easier than ever before for anybody to be an entrepreneur, the

truth is its actually harder than ever before to be an entrepreneur.

The Paradox of Abundance

In large part because:

WE ARE o v e r s a t u r a t e d w i t h

ABUNDANCE O f e v e r y v a r i a t i o n o f e v e r y

You can think of

product & service

Why?

& In the era of

ABUNDANCE having the hottest,

Smartest, coolest

most promising idea is simply not enough

Anymore!

Many “traditional business models”

are being challenged to such an extent that they are at risk of becoming obsolete.

Lesson #2

Innovation destroys dreams

KICKSTARTER

v.s

New School Old School

Traditional Startup Funding

Both lessons serve as a reminder that regardless of industry and regardless

of maturity - whether start-up or fully in the game - entrepreneurs have to

do and be more in order to thrive in today’s ever evolving environment.

And so in a world of ever increasing stakes, It would seem we need a different

kind of hero. An all together different type of entrepreneur, who can differentiate

in the face of infinite abundance and offer real value in a world where innovation

has become the proverbial grim-reaper waiting to kill your next idea…

designer empathizer story teller

Meet the entrepreneur of the future:

designers Empathizers Designers

No. Not those designers.

designers Empathizers Designers But Entrepreneurs who use design as a broad and

deliberately applied discipline, with the aim of

creating simpler, more meaningful, rewarding

experiences for their customers.

No. Not those designers.

Empathizers Designers empathizers

Yes. Empathizers.

Empathizers Designers These are the type of entrepreneurs who have

learned how to see and create solutions based on

real insights acquired from the perspective of

their customers.

empathizers

Yes. Empathizers.

designers empathizers story tellers

Why?

designers empathizers “Because It is only through story that you build

connections. You have to tell the story so that

people feel something & people only do something

after they feel something.”

story tellers

Daniel Pink

Why?

And we believe that this combination of skills, for any entrepreneur is KING

So we’ve designed an interactive programme that helps entrepreneurs tell

better stories so they can go forth & slay ever bigger dragons.

Start Finish The Beginning

Start With Why. Every story needs a good beginning. So why does yours matter & more importantly why would it inspire a purchase decision?

The Middle Finish

The End

Now Go Slay Dragons! How does your story end? We believe it should be with tailored Business Development Strategies that are designed to help you convert your story into value adding business.

Design Your Story Now that we understand your story, let’s tell it - to the right people! Let’s design a story that will allow you to engage your customers over and over again

Our programme in 3 steps

Purpose First let’s understand why your business matters & more importantly why it would

inspire a purchase decision. Process Facilitated Programme which includes:

•  Start with your Why.

•  Need vs. Contribution Analysis

Outcomes

•  Discover or rediscover Your Why.

•  Communicate your business from the inside out.

•  Insightful needs analyses that enable empathic connections with your

customers.

The Beginning Understand Your Story

The Middle Design Your Story

Purpose Now let’s design a story that will allow you to engage and excite your customers

over and over again.

Process Facilitated Programme which includes:

•  Clear Market Segmentation - (who to tell your story to)

•  Presentation and pitching skills

Outcomes

•  Insight driven market segmentation – Craft your story for the right

audience

•  Customised Pitching & Presentation tools & techniques

Purpose

Lastly, let’s create a powerful ending that is designed to help you convert your story

into real business.

Process Facilitated Programme which includes:

•  Business Development Planning

•  Set clear, measurable business development targets

•  Business Forecasting

Outcomes

•  Enhanced Go-to-Market Strategy, leading with your powerful brand story.

•  12 to 18 Month Business Development Plan

•  Including 20 strategically identified business leads

•  Networking, ongoing learning opportunities and coaching

The End Sustain Your Story

So what do we do?

We help entrepreneurs tell powerful stories that allow them to be their own heroes, so

they can go forth & slay ever bigger dragons.

[email protected]

73 Juta Street 7th Floor

Braamfontein