about kairos
TRANSCRIPT
kai-ros / καιρός / (KYE-ross) / noun /
1. the fleeting rightness of time and place that creates the atmosphere for
apt action, words or movement;
2. the opportune and decisive moment.
And there are 2 powerful lessons that are changing the game
on how to be an entrepreneur in this current evolution.
Lesson #1
Even though its easier than ever before for anybody to be an entrepreneur, the
truth is its actually harder than ever before to be an entrepreneur.
The Paradox of Abundance
In large part because:
WE ARE o v e r s a t u r a t e d w i t h
ABUNDANCE O f e v e r y v a r i a t i o n o f e v e r y
You can think of
product & service
Why?
& In the era of
ABUNDANCE having the hottest,
Smartest, coolest
most promising idea is simply not enough
Anymore!
Many “traditional business models”
are being challenged to such an extent that they are at risk of becoming obsolete.
Lesson #2
Innovation destroys dreams
Both lessons serve as a reminder that regardless of industry and regardless
of maturity - whether start-up or fully in the game - entrepreneurs have to
do and be more in order to thrive in today’s ever evolving environment.
And so in a world of ever increasing stakes, It would seem we need a different
kind of hero. An all together different type of entrepreneur, who can differentiate
in the face of infinite abundance and offer real value in a world where innovation
has become the proverbial grim-reaper waiting to kill your next idea…
designers Empathizers Designers But Entrepreneurs who use design as a broad and
deliberately applied discipline, with the aim of
creating simpler, more meaningful, rewarding
experiences for their customers.
No. Not those designers.
Empathizers Designers These are the type of entrepreneurs who have
learned how to see and create solutions based on
real insights acquired from the perspective of
their customers.
empathizers
Yes. Empathizers.
designers empathizers “Because It is only through story that you build
connections. You have to tell the story so that
people feel something & people only do something
after they feel something.”
story tellers
Daniel Pink
Why?
So we’ve designed an interactive programme that helps entrepreneurs tell
better stories so they can go forth & slay ever bigger dragons.
Start Finish The Beginning
Start With Why. Every story needs a good beginning. So why does yours matter & more importantly why would it inspire a purchase decision?
The Middle Finish
The End
Now Go Slay Dragons! How does your story end? We believe it should be with tailored Business Development Strategies that are designed to help you convert your story into value adding business.
Design Your Story Now that we understand your story, let’s tell it - to the right people! Let’s design a story that will allow you to engage your customers over and over again
Our programme in 3 steps
Purpose First let’s understand why your business matters & more importantly why it would
inspire a purchase decision. Process Facilitated Programme which includes:
• Start with your Why.
• Need vs. Contribution Analysis
Outcomes
• Discover or rediscover Your Why.
• Communicate your business from the inside out.
• Insightful needs analyses that enable empathic connections with your
customers.
The Beginning Understand Your Story
The Middle Design Your Story
Purpose Now let’s design a story that will allow you to engage and excite your customers
over and over again.
Process Facilitated Programme which includes:
• Clear Market Segmentation - (who to tell your story to)
• Presentation and pitching skills
Outcomes
• Insight driven market segmentation – Craft your story for the right
audience
• Customised Pitching & Presentation tools & techniques
Purpose
Lastly, let’s create a powerful ending that is designed to help you convert your story
into real business.
Process Facilitated Programme which includes:
• Business Development Planning
• Set clear, measurable business development targets
• Business Forecasting
Outcomes
• Enhanced Go-to-Market Strategy, leading with your powerful brand story.
• 12 to 18 Month Business Development Plan
• Including 20 strategically identified business leads
• Networking, ongoing learning opportunities and coaching
The End Sustain Your Story
We help entrepreneurs tell powerful stories that allow them to be their own heroes, so
they can go forth & slay ever bigger dragons.