ChangeThe world is changing into a technology driven social society where the power of

the customer is growing by the day. The biggest challenge of today’s companies is to establish and to maintain connectivity with their current and future

customers, while being under severe pressure. A hard job, after all it’s people business with human performance as a key driver for success.

Human PerformanceMost training agencies don’t bother too much with whatever works around

brands and business implications. We do, because we don’t believe in training or comparable events as a stand alone operation. A clear understanding of the

brand and the business before starting up anything on personal development is crucial. That’s why we designed the BBP Model as a starting point for human performance development. And it works.

Promises promisesOrganizations and companies are often perceived as brands, recognizable and

sometimes even remarkable. A brand contains a promise, a distinguishing benefit to its fans and future customers. And as long as people are aligned

with branding and business there is no need to worry.But are you sure that the people in your team, department or organization are aware of company’s brand dynamics, business goals, targets and strategies?

Defining the starting points for personal development comes down to basically one simple question: What do we need to think, feel, know and do to fulfill

the promise and contribute to our business? Do you know?

Performance Cycle©

The power of knowledge still stands strong today. Especially in an ever

changing and competitive environment a deeper knowledge of new marketing can make a difference. However, knowledge without the right mindset, skill-set

and structure is worth as much as a good book on a shelf. That is why we always design our programs around three human performance domains, as drawn out in our Performance Cycle.

Now ask yourself...

What is our key promise to our customers, our stakeholders, our

suppliers?

>YOUR BRAND-PROMISE HERE<

What are our business goals,our targets, our strategy?

Continuous growthAcquisition & retention

Customer value & lifecycleCustomer satisfactionEmployee-satisfaction

Et cetera...

What do our people need to think, feel, know and do in order to achieve all of

this?

Do you know?

Soon you will.

A bit about usBetter people better performance is basically our promise to you:

to get the best out of your people by aligning human performance with your brand’s promise and business goals. Our approach works for a change,

because we have a clear understanding about branding, business and people.

Our staff, members and partners are passionate specialists in the areas of management, marketing, sales, service and personal effectiveness.

Inspiration and innovation are key in our way of working. We believe that improving human performance is a continuous process and therefore we

always try to blend our real-life sessions with our online ‘learn-share-grow’ environment. No rocket science, yet very effective.

Performance Partners:

Who we work(ed) for

claranet benelux - electrabel nederland - probiblio - dolfinarium - xerox - oudstanding uitzendbureau - initiative media - reed business - ilse media -

ordina - sdu uitgeverijen

Curious about what we can do for you?

Try our Performance Quickscan for free.

Well, for just one cup of coffee.

i-knowhow bv | marnixstraat 317 | amsterdam | 020 5126529 | info@i-knowhow.com | www.i-knowhow.com