about facebook and defence lucy merlino 11 november 2010
TRANSCRIPT
About Facebook and Defence
Lucy Merlino
11 November 2010
11 November 2010 Lucy Merlino 2
Social media policy Facebook presence
Finding them Found
Army, Navy & Air Force
11 November 2010 Lucy Merlino 3
Social Media Policy No specific policy on social media
DI(G) Admin 8-1 Public comment and dissemination of information by Defence members
Operational Security guidelines
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Finding Defence on Facebook No list of official sites Searching issues
Australian Army Community Pages – auto created Difference between group & page
Official versus non-official Said they were official Refered to DI(G) ADMIN 8-1 Had a defence email address (groups only)
Found: 4 official groups 37 official pages – mainly RAAF 97 unofficial groups 24 unofficial pages
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73,045 likes4,889 likes
7,440 likes
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Finding Overview Army wall tends to concentrate on the
Middle East operations More serious overtones Very active discussion board – more social
Navy wall has more social feeling people posting about their experiences Navy admin – question of the day: care
package, documentary Lots of posts by people Very active discussion board
RAAF wall tends to link more to other sites No discussion board Not many posts by others
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Wall postings (1) Postings 18 – 31 October – 2 weeks
Total Number of Posts by Poster18 - 31 October 2010
34
16
5963
48
9
0
10
20
30
40
50
60
70
Army Navy RAAF Army Other Navy Other RAAF Other
Posters
Nu
mb
er o
f p
ost
s
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Postings by
ADMIN and
Others
Number of posts by ADMIN 18 - 31 October 2010
0
1
2
3
4
5
6
7
8
9
Mon 18 Tue 19 Wed 20 Thu 21 Fri 22 Sat 23 Sun 24 Mon 25 Tue 26 Wed 27 Thu 28 Fri 29 Sat 30 Sun 31
Date
Nu
mb
er
of
po
sts
Army Navy RAAF
Number of posts by OTHERS 18 - 31 October 2010
0
1
2
3
4
5
6
7
8
9
10
Mon 18 Tue 19 Wed 20 Thu 21 Fri 22 Sat 23 Sun 24 Mon 25 Tue 26 Wed 27 Thu 28 Fri 29 Sat 30 Sun 31
Date
Nu
mb
er
of
po
sts
Army Other Navy Other RAAF Other
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What are ADMIN posting about? All Admin
on this day, news and media releases, Army Admin (35 posts)
Operations and exercises AWM activities
Navy Admin (16) photos and videos loaded onto YouTube, Flickr and
albums, and question of the day
Air Force (59) Operations and exercises, TV episodes and media interviews, photos & videos posted on other RAAF Facebook
pages, Super Hornet
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What are people posting about? Army (62)
queries requesting information (mainly on
recruitment and assessment) tribute to army and soldiers
Navy (49) queries, requesting information (half of these on
recruitment and assessment) comments on personal and navy events
Air Force (10) photos (links and actual) tributes
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Reaction to postsArmy Navy Air Force
Range of comments
to Admin posts
10 – 102, all posts commented
1 – 63, 88% posts commented
1 – 19, 47% posts commented
to Others posts
1-8, 50% posts commented
1-15, 76% posts commented
1 – 4, 50% posts commented
Number of Likes
to Admin posts
52 – 456, all posts
5-42, all posts
1 – 28, 90% posts liked
to Others posts
1-5, 30% posts liked
1-21, 36% posts liked
1 – 4, 60% posts liked
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Thank you!