About Bharti Enterprises

Bharti Enterprises is one of

India’s leading business groups with

operations in over 21 countries

across the globe with interests in

telecom, financial services, retail,

fresh and processed foods, and real

estate.

About Bharti Enterprises

Type : Public

Listed in : BSE

Industry : conglomerate

Founded : 1976

Founder : Sunil Mittal

Operations : 21 countries

About Bharti Enterprises

PRODUCTS & SERVICES:

Telecom

Financial services

Retail

Foods

Real estates

BHARTI ENTERPRISES LOGO:

VISION:

“By 2020 we will build India's finest conglomerate”

MISSION:“We are ever willing to learn and adopt to the environment, our partners and customer's evolving needs.”

VALUES:EmpowermentEntrepreneurshipTransparencyImpactFlexibility

LEADERSHIP:

SUNIL BHARTI MITTALChairman & Group CEO

RAKESH BHARTI MITTALVice Chairman & MD

RAJAN BHARTI MITTALVice Chairman & MD

AKHIL GUPTADeputy group CEO & MD

INDER WALIAGroup Director- HR

VIJAYA SAMPATHGroup General Council & Company Secretary

MANIK JHANGIANIGroup CFO

SUBSIDIARIES

SUBSIDIARIESBharti AirtelBharti Infratel LimitedBharti Realty LimitedBeetel Teletech LimitedComvivaJersey Airtel and Guernsey AirtelCentum Learning LimitedBharti Wal-MartBharti RetailBharti AXA Life InsuranceBharti AXA General InsuranceBharti AXA Investment ManagersIndus TowersField Fresh Foods Pvt. Ltd

BHARTI AIRTELBharti Airtel

LimitedBharti Airtel Limited is a leading emerging

market telecom services provider with

operations in 19 countries across Asia and

Africa.

Founded : in1995, by Sunil Mittal

Name : Bharti Airtel limited

Headquarter : New Delhi, India

Industry : Telecommunications

HISTORY

Bharti Airtel Limited formerly known as Bharti

Tele-Ventures LTD (BTVL)

It is the largest cellular service provider in India,

with more than 137 million subscriptions as of June

2010.

Bharti Airtel is the world's 3rd largest, single-

country mobile operator

5th largest telecom operator in the world in terms

of subscriber base

It is known for being the first mobile phone

company in the world to outsource everything

except marketing and sales and finance.

The company is structured into four strategic

business units - Mobile, Telemedia, Enterprise

and Digital TV.

Mobile business offers services in India,

Bangladesh & Srilanka.

Telemedia business provides broadband, IPTV &

telephone services in 89 Indian cities.

Digital TV business provides DTH TV services

across India

Enterprise business provides end-to-end

telecom solutions to corporate customers and

national & international long distance services to

telcos.

TAGLINE:“POWER TO KEEP IN TOUCH” (1995)

“TOUCH TOMORROW”

(1999)

“LIVE EVERY MOMENT” (2002)

“EXPRESS YOURSELF” (2003)

The company is structured into four strategic business units (SBUs)-

Vision & promise 

By 2010 Airtel will be the most admired brand in India:

Loved by more customersTargeted by top talentBenchmarked by more businesses

“We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more”

Mission:

We will meet the mobile

communication needs of our

customers through error- free

service delivery

Innovative products and services

Cost efficiency

Unified messaging solution

Objectives/Goals

• To undertake transformational projects that have a positive impact on the society and contribute to the nation building process.

• To Diversify into new businesses in agriculture, financial services and retail business with world-class partners

• To lay the foundation for building a “conglomerate” of future

Organization structure:

PRODUCTS AND SERVICES:

MOBILE:

Postpaid

Prepaid

Blackberry

Windows mobile 6.5

iPhone 3GS

Wireless internet

International calling

BROADBAND & FIXED LINE:

Wi-Fi

Speed on demand

Free Sunday calling

Free speed offer

Britannica online

Net pc plus

DIGITAL TV

DTH (Direct TO Home)

COMPETITORS:

The competitors of Bharti Airtel Ltd:

Reliance communication

Vodafone

Idea cellular

Tata communication

Tata tele services

BSNL & MTNL

Others

STRATEGIC MANAGEMENT

PROCESS OF AIRTEL:

SWOT ANALYSIS

BCG MATRIX

PROCTER FIVE FACTOR ANALYSIS

SWOT ANALYSIS:

STRENGTHS:More than more than 137 million customers as of June 2010. Stakeholders include Sony-Ericsson, Nokia - and Sing Tel, with whom they hold a strategic alliance.  Nationwide Network Coverage.It is largely focused on telecom. So most of the revenues come from telecom.Leadership position in cellular segment.

WEEKNESSES:Although Airtel have strong presence throughout the country but still they are far away from the rural part. price competition from BSNL and MTNL.

OPPORTUNITIES:

Latest technology and low cost advantage.Huge market.Entering into new partnership

THREATS:

Presence of strong and close Competition from other cellular.Market maturity in basic telephony segment.Potential entry of global competitors.

Threat from Competition

Customer Bargaining

Power

Threat of Substitutes

Supplier Bargaining

Power

Threat of New Entrants

PORTER’S 5 FORCES

1. THREAT FROM COMPETITION

Wireless Market – Top 4 garnering 75% market share

HIGH

Bharti Rcom IDEA MTNL0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

COMPETITOR ANALYSIS

2. CUSTOMER BARGAINING POWER

Lack of differentiation among

Service Providers

Cut throat Competition

Low Switching Costs

Number Portability will have –Ve

Impact

Businesses & Consumers

HIGH

3. SUPPLIERS BARGAINING POWER

LOW

4. THREAT OF SUBSTITUTES

Landline CDMA

Video Conferencing

VOIP - Skype, Gtalk, Yahoo Messenger e-Mail & Social Networking Websites

BROADBAND SERVICES

DIMINISHING MARKET

HIGH

5. THREAT OF NEW ENTRANTSHuge License Fees to be paid upfront &

High gestation period

Entry of MVNOs & WiMAX operators

Spectrum Availability & Regulatory Issues

Infrastructure Setup Cost - High

Rapidly changing technology

LOW

AIRTEL

COMMERCIALS

BRAND AMBASSADORS:

A R Rehman

SRK

Saif Ali khan & Karina

Sachin Tendulkar

Karina Kapoor

Madavan & Vidya Balan

Amitabh Bachchan

THANK YOU