about amend headquarters in new york city program country offices in ghana and tanzania program work...
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About Amend
• Headquarters in New York City
• Program country offices in Ghana and Tanzania
Program Work
• Primary school road-safety instruction
• The provisioning of reflectors and printed materials
• Data collection, analysis, and publication, process and impact evaluations
• The media, and public relations
Amend.org develops, implements, evaluates, and brings to scale data-backed public health programs to reduce the incidence of child road traffic injury in the developing world.
About Amend
The Media
Two types of media work:
• Issue / Organization
• Promote awareness of road traffic injury as a pressing,
global public health concern.• Develop presence of the organization.
• Program
• Work with the media to realize specific, measurable program
outputs.
• Focused aims.
Issue / Organization Media
• Issue / Organization
• Website:
• Framing the argument
• Communicating with supporters
• Fundraising
• Gathering volunteers
• General Media:
• Keep the message simple
• Press builds on press
• Other:
• Frontline SMS
• Video
• Events and celebrities
Program Media
• Program
• Examples:
• Newspaper media workshop
• Zebra crossing study
• Public Service Announcements
• Evaluate the work (process evaluation)
• Increase of 20% in media stories about RTI after workshop; articles had increased
accuracy
• Study, then press outreach and government lobbying Increase in number of zebra crossings
• Forthcoming
• Social marketing of reflector-enhanced book bags
Overview
• Reach out to the media
• Give them information that they can use
• Take advantage of pro bono services
• Present ideas clearly and concisely
• Use the media that reaches the people you want to reach
• When possible, evaluate the effect of your work with the media
• Please feel free to consult with Amend