ableton announces live 9 and pushdownloads.ableton.com/press/l9_push_press_release.pdf ·...

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Ableton Press Release Ableton announces Live 9 and Push Berlin, October 25, 2012 Ableton is excited to announce two groundbreaking new music-making products: Live 9, the music creation software with inspiring new possibilities, and Push - Ableton’s first hardware instrument for Live. Live 9 The upgrade to version 9 greatly expands the creative possibilities of Ableton’s popular Live software. The most important new features at a glance: • Session automation: In Session View, automation can now be recorded in real time directly within clips. Automation can move together with clips between Arrangement and Session View. • Find sounds fast: Live’s new browser puts all instruments, effects, samples, and plug-ins in one easy-to-navigate view. Drag and drop folders from anywhere on your computer, search as you type and navigate from the keyboard to find everything quickly. • Discover new sounds: Live comes with a large selection (3,500 in the Suite edition) of production-ready sounds, which were carefully crafted with the help of over 40 artists, sound designers and engineers. All sounds feature Macro controls for fast access to their most meaningful, musical parameters. • Get your sound right: Live’s studio effects have all been reworked for even better sound and usability. The Glue Compressor is a new effect - an authentic model of a legendary 1980s console bus compressor. EQ Eight has an audition mode for isolating frequencies and an expandable spectrum display. The Gate and Compressor effects feature a Gain Reduction view which shows changes in signal level over time. • Extract music from samples: Live’s new Harmony, Melody and Drums to MIDI tools extract natural-feeling MIDI directly from the favorite parts of your music collection. You can also sing, tap a rhythm, play any solo instrument, then use Melody or Drums to MIDI to turn your recordings into MIDI clips that you can edit and reuse with any sound. • Edit the details: Transpose, reverse and stretch MIDI notes or warp clip automation and add curves to automation envelopes. New tools and an improved workflow allow fast and flexible editing of musical ideas. • Max for Live - now in Suite: The Suite edition of Live 9 comes with Max for Live and its many unique instruments, effects and tools. Max for Live itself includes 24 new devices such as a convolution reverb, new drum synthesizer instruments, MIDI echo as well as reworked versions of classics such as Step Sequencer and Buffer Shuffler 2.

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Page 1: Ableton announces Live 9 and Pushdownloads.ableton.com/press/l9_push_press_release.pdf · 2012-10-25 · Ableton Press elease Ableton announces Live 9 and Push Berlin, October 25,

Ableton Press Release

Ableton announces Live 9 and Push

Berlin, October 25, 2012

Ableton is excited to announce two groundbreaking new music-making products: Live 9, the music creation software with inspiring new possibilities, and Push - Ableton’s first hardware instrument for Live.

Live 9The upgrade to version 9 greatly expands the creative possibilities of Ableton’s popular Live software.

The most important new features at a glance:

• Session automation: In Session View, automation can now be recorded in real time directly within clips. Automation can move together with clips between Arrangement and Session View.

• Find sounds fast: Live’s new browser puts all instruments, effects, samples, and plug-ins in one easy-to-navigate view. Drag and drop folders from anywhere on your computer, search as you type and navigate from the keyboard to find everything quickly.

• Discover new sounds: Live comes with a large selection (3,500 in the Suite edition) of production-ready sounds, which were carefully crafted with the help of over 40 artists, sound designers and engineers. All sounds feature Macro controls for fast access to their most meaningful, musical parameters.

• Get your sound right: Live’s studio effects have all been reworked for even better sound and usability. The Glue Compressor is a new effect - an authentic model of a legendary 1980s console bus compressor. EQ Eight has an audition mode for isolating frequencies and an expandable spectrum display. The Gate and Compressor effects feature a Gain Reduction view which shows changes in signal level over time.

• Extract music from samples: Live’s new Harmony, Melody and Drums to MIDI tools extract natural-feeling MIDI directly from the favorite parts of your music collection. You can also sing, tap a rhythm, play any solo instrument, then use Melody or Drums to MIDI to turn your recordings into MIDI clips that you can edit and reuse with any sound.

• Edit the details: Transpose, reverse and stretch MIDI notes or warp clip automation and add curves to automation envelopes. New tools and an improved workflow allow fast and flexible editing of musical ideas.

• Max for Live - now in Suite: The Suite edition of Live 9 comes with Max for Live and its many unique instruments, effects and tools. Max for Live itself includes 24 new devices such as a convolution reverb, new drum synthesizer instruments, MIDI echo as well as reworked versions of classics such as Step Sequencer and Buffer Shuffler 2.

Page 2: Ableton announces Live 9 and Pushdownloads.ableton.com/press/l9_push_press_release.pdf · 2012-10-25 · Ableton Press elease Ableton announces Live 9 and Push Berlin, October 25,

Ableton Press Release

Pricing and Availability

Prices start at USD 99 / EUR 79 (Live 9 Intro download version), USD 449 / EUR 349 (Live 9 Standard download version) and USD 749 / EUR 599 (Live 9 Suite download version).

Upgrades to Live 9 Standard / Live 9 Suite vary in price depending on the Ableton products you already own. More details at: www.ableton.com/shop

Ableton Live 9 will be available in the first quarter of 2013.

Beta testing will begin shortly.

Starting immediately, Ableton Live 8 is available for 25% off the regular price and includes a free upgrade to Live 9 as soon as it is released.

More informationMore information about Live 9 including video tutorials:www.ableton.com

Press MaterialPDF version of this press release as well as high-res images, screenshots and logos:www.ableton.com/press

Page 3: Ableton announces Live 9 and Pushdownloads.ableton.com/press/l9_push_press_release.pdf · 2012-10-25 · Ableton Press elease Ableton announces Live 9 and Push Berlin, October 25,

Ableton Press Release

PushAbleton presents a new hardware instrument designed to solve an old problem: how to make a song from scratch.

Push provides direct, hands-on control of melody and harmony, beats, sounds and structure, powered by Ableton Live running on your computer. High-quality, dynamic pads, buttons, encoders and display combined with an innovative workflow allow you to play and compose musical ideas without the need to look at or touch your computer, and more importantly, without interrupting the musical flow.

The most important features at a glance:

• Play and sequence beats: Push’s 64 velocity- and pressure-sensitive multi-color pads can be used to play, step sequence, and navigate within rhythm patterns - all at the same time. The 11 touch-sensitive endless encoders can control device parameters, adjust velocity, nudge timing and more.

• Play melodies and chords in a new way: Push “folds” a keyboard’s worth of notes into its 64 pads, with different pad colors showing the key center and other notes in the key. This allows you to play in every key using the same finger patterns, move between keys at the touch of a button, and explore new harmonies and phrases.

• Improvise with song structure: Push expands the scope of creation with its unique workflow. Using just a few buttons to trigger clips, overdub notes, move between song materials and variations lets Ableton Live itself become an intuitively playable instrument.

• Move smoothly from creation to arrangement: Push offers both the inspiring instrument to start creating music, and the full-featured software to finish off a track. Everything created with Push is laid out in Ableton Live on your computer - ready for fine-tuning, arrangement and export.

• Includes Ableton Live 9: Push includes Ableton Live 9 Intro and works with any edition of Ableton Live 9 (Intro, Standard, Suite). All the included instruments, effects and sounds, as well as your own libraries, are ready to be played, tweaked, and personalized.

• Designed by Ableton, built by Akai Professional: Utilizing Akai Pro’s long-standing expertise in the field of pad controllers, Push features 64 pressure and velocity-sensitive RGB (multi-colored) pads with an adaptive layout and a touch strip with 24 LEDs for pitch bending or navigating through a Drum Rack. The 11 touch-sensitive encoders and LCD display adapt dynamically to control and show active parameters.

• Fits inside a backpack alongside a laptop: Push is 370 mm / 14.57 inches wide, 293 mm / 11.54 inches deep and is 46 mm / 1.81 inches in height (including encoders) and weighs 2990g / 6.59 pounds. Backside connections are a USB port, power adaptor input and two assignable footswitch inputs. (Push is USB-powered, the brightness of the display and LEDs can be increased by using the included power supply).

• Push cover: An optional steel cover doubles as a sturdy, angled stand for performance.

Pricing and availability

Push will be available in the first quarter of 2013 for USD 599 / EUR 499.

Push includes Ableton Live 9 Intro and works with any edition of Ableton Live 9 (Intro, Standard, Suite). Bundle upgrade discounts will be available for owners of previous versions of Live.

Page 4: Ableton announces Live 9 and Pushdownloads.ableton.com/press/l9_push_press_release.pdf · 2012-10-25 · Ableton Press elease Ableton announces Live 9 and Push Berlin, October 25,

Ableton Press Release

More information, including a video tour of Push:www.ableton.com

Press MaterialPDF version of this press release as well as high-res images, screenshots and logos:www.ableton.com/press

Page 5: Ableton announces Live 9 and Pushdownloads.ableton.com/press/l9_push_press_release.pdf · 2012-10-25 · Ableton Press elease Ableton announces Live 9 and Push Berlin, October 25,

Ableton Press Release

About Ableton

Ableton makes Live - a unique music creation and performance software - and Push, a hardware instrument for playing and composing with Live. Ableton was founded in 1999 and released the first version of Live in 2001. Since then, the company has received outstanding press, numerous awards and attracted a worldwide community of dedicated musicians, composers and DJs. The company headquarters are in Berlin, with an additional office in Los Angeles. Ableton is run by its original founders and currently has about 140 employees.www.ableton.com

For more information, contact:

Ableton Public RelationsSchönhauser Allee 6/710119 BerlinGermany

[email protected]

Twitter: www.twitter.com/abletonFacebook: www.facebook.com/ableton