abhishek bankapur

MAHADEV ROLLING INDUSTRIES

GLOBAL COLLEGE OF BUSINESS ADMINISTRATION

1

Global Educare Foundation‟s


HUBLI

BACHELOR OF BUSINESS ADMINISTRATION

(Affiliated to Karnataka University, Dharwad)

A

PROJECT REPORT ON “ORGANISATION STUDY”

AT


MFRS. OF ALUMIIUM UTENSILS

UNDER THE GUIDANCE OF

DR. MAHESH DESHPANDE

Submitted by

ABHISHEK BANKAPUR

BBA III SEMISTER

2012-2013



2

Global Educare Foundation‟s


HUBLI

BACHELOR OF BUSINESS ADMINISTRATION

(Affiliated to Karnataka University, Dharwad)

CERTIFICATE

This is to certify that the A Project Report on “IN-PLANT TRAINING PROGRAMME”

of “ORGANISATION STUDY” at MAHADEV ROLLING INDUSTRIES. Has satisfactory

completed by MR . ABHISHEK BANKAPUR of the 3rd

SEM, KUD examination REG NO.

11N11502 under the supervision and guidance for the period of 1 month from December 10th

2012 to January 10th

2013

Principal and Guide

Dr. Mahesh Deshpande



3

ACKNOWLEDGEMENT

The satisfaction and euphoria accompanies the successful completion of any task would be

incomplete without the mention of the people who made it possible, whose constant guidelines,

support and encouragement crown all the success.

I take this opportunity to express my profound gratitude to Mr.vikas M S for giving me an

opportunity to do a project for their esteemed organization and for extending his valuable

guidance throughout the project.

I express my profound thank to Mahesh Deshpande sir for valuable suggestions and guidance

and encouragement during this course of project work. With pleasure, I express esteemed

gratitude to the staff members who provided valuable guidance and support.

Finally, I wholeheartedly thank one and all who helped me directly and indirectly to be hold this

project work with great success. And also I thankful to my family member.



4

DECLARATION

I hereby declare that this project report titled AN ORGANISATION STUDY on Mahadev

Rolling Industries, Hubli is prepared by me under the guidance of Mahesh deshpande sir, Global

College Of Business Administration, Hubli, Dharwad university in partial fulfillment for the award of

degree in Bachelor of Business Administration.

I further declare that this project report is the result of my own work and has not been

submitted to any other university or institute for the award of any other degree.

Place: Hubli ABHISHEK BANKAPUR

Date: 11N11502



5

CONTENT

SL

NO

CHAPTERS

PAGE NO

1.

EXECUTIVE SUMMARY

06

2.

INTRODUCTION TO INDUSTRY

10

3.

INTRODUCTION TO THE COMPANY

21

4.

AN OVERVIEW OF THE DEPARTMENTS

42

5.

SWOT ANALYSIS OF THE COMPANY

59

6.

MAJOR OBSERVATIONS AND CONCLUSIONS

62

7.

REFERENCES

64



6

„EXECUTIVE SUMMARY‟

About my Report :

Mahadev Rolling industries is an aluminium manufacturing company from Hubli. It produces

different types of utensils; they are Aluminium household utensils, Aluminium kitchen utensils

and Aluminium product. The company was incorporated in the year 1991 at Hubli to meet the

growing demand for Aluminium utensils in market.

The Mahadev Rolling Industries has achieved tremendous progress during the past two decades.

Many new companies have entered into the market. Each one has made rapid strides towards

achieving the ultimate objective of attaining leadership.

Mahadev Rolling Industries and Group companies have about 60 employees, including 4

manager. The fundamental principle determining the organization structure is to infuse speed

and flexibility in decision making and implementation, with empowered manager across the

comapany’s opertions. For this, company is organized into self-sufficient divisions-supported by

certain central function and resources.



7

Area covered:

Production Department

Marketing Department

Finance Department

Human Resource Department



8

Title of the Project:

―ORGANISATION STUDY‖



9

Conclusion:

Mahadev Rolling Industry is an Aluminium Utensils industry. It produces high quality of Utensils

and markets wide range of Utensils and hence satisfies the needs of the consumers as per their

specific requirements.

Finally it is concluded that over all performance of the company with reference to profitability,

turnover and solvency are very satisfactory.



10

CHAPTER -2:

„INTRODUCTION TO INDUSTRY‟



11

Introduction to the Aluminium Industry

The Aluminium utensile industry in various parts of the globe has emerged as a dynamic sector

recently . Growing concerns about the environment and countries, go-green agenda has led to an increase

in Aluminium recycling processes . The most commonly used recyclable products that form a

significant part of everyday life are aluminum, glass, paper, plastics, iron, steel etc.. of these,

aluminum is the most easily recycled material because of its reflectivity and conductivity, light

weight, workability, non-toxicity, strength, ductility, and other features. Aluminium also has the

advantage of a practically infinite capacity for recycling, making it a preference solution in terms of

environmental protection. The use of secondary aluminum, employing rejects or aluminium products at

the end of their life cycle, requires only 5% of the power required to produce the primary metal. Today,

aluminum is used in the building industry as well as in manufacturing household articles, from lamps,to

kettles and lemon squeezers, often with futuristic designs. Without aluminium, proctective wear for

butchers and firemen would not exist. The aerospace exploration owes it a great deal as well.

Alumininum, with its reasonably priced production cost, is undeniably an exceptional and very adaptable

metal. An aluminium utensil is used overall middle class and lower-middle class households as it is cost

effective and light weight. The growing markets for aluminum are supplied by both primary and recycled

metal. The growing markets for aluminum are supplied by both primary and recycled metal. The

increasing demand for aluminum utensils and the long lifetime of many products mean that overall

volume of primary metal will continue to be substantially greater than the volume of recycled metal.

The growing markets for aluminum are supplied by both primary and recycled metal. The increasing

demand for aluminum and the long lifetime of many products mean that overall volume of primary metal

will continue to be substantially greater than the volume of recycled metal. The world aluminium

production and consumption data shows that in the past one and a half decade, aluminum consumption

has grown significantly and hence its production has also increased by a huge margin.



12

HISTORY OF THE INDUSTRY

One hundred and twenty-five years ago, Charles Martin Hall discovered a method to create

aluminium by separating it from bauxite ore through electrolysis. Nearly 75 percent of the

aluminum produced since then is still in use today—a testament to the material’s durability and

recyclability.

Aluminium is a silvery-white, ductile metallic element. Aluminium is used in cooking vessels (the

first aluminium saucepan was produced in Cleveland Ohio by Henry Avery in 1890) and as foil

for wrapping food, as well as in cans and tube.

Aluminum has transformed modern society, helping people and the economy to operate more

efficiently by enabling advancements in air, road, rail, and sea transport; food, beverage, and

pharmaceutical packaging; construction; electronics; and electricity transmission.



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WORLD PERSPECTIVE

Aluminium is the third most abundant element in the earth’s crust and the most abundant metallic

element. It never occurs as a free element in nature. Aluminium smelting as an industrial activity

is the youngest and largest activity of the non-ferrous metal industry, as it began only about a

century ago. Aluminium is a material with a wide range of applications, e.g. Transport vehicles,

construction, packaging industry, electronic production, household appliances, etc., and

consequently the economic activities of these industrial sectors determine the overall demand for

aluminium.

Primary aluminium production is concentrated in relatively few countries. China alone produces

more than 26 % of the world total. The top five producers – China, Russia, Canada, The united

States and Australia accounts for more than 59% of the world output. Production is found where

energy is cheap because making aluminium uses large quantities of electricity. Growing demand

for the lightweight metal is fuelled largely by the booming Chinese economy which already

consumes a quarter of the world’s aluminium production. Analysts predict an annual growth rate

of 7 to 14% in the Chinese automotive industry up to 2011, a 12% increase in construction

expenditure in 2007 and a minimum of plus 16 million annual growths in urban population during

the next 8 years. According to analysts these factors will combine to see China consume 36% of

world’s aluminium production as early as 2010. Global demand for aluminium is increased by 8%

to 43.8 Mt in 2011 and aluminium prices are increased from $2,400 and $2,500/t. China has

become a net importer of aluminium in 2011.

In FY 2009-10, the world aluminium price averaged around $1666/tons, which was about 16%

below the FY 2008-09 average prices. The decline in aluminium price in 2009 was the largest

annual decline on record, mainly as a result of consumption falling faster than production and

stocks increasing to end at over 4.6 million. Global aluminium capacity is estimated at 50.30

million tonnes in 2010, while production is 41.9 million tonnes. This indicates a capacity

utilization of around 80% in 2010 compared to 75% in 2009. It is anticipated that economic

recovery along with the combined strong demand coupled with growth in demand in

industrialized countries at 2-3 per cent a year would propel aluminium higher this year.



14

Supporting the prices was the vast amount of Aluminium metal tied up under cheap rent and

financing deals where metal holders would make profits if the prices rise faster than storage costs.

NATION‟S PERSPECTIVE

India has the credit of being the fifth largest producer of aluminium in the world. The country has

a capacity to produce more than 2.7 million tones of aluminium per year, accounting making up

about 5% of the total aluminium production on the globe. India boasts of a massive quantity of

Bauxite reserve of about 3 billion tones. India enjoys the eighth position among the leading

producers of primary aluminium in the world. The country has been witnessing a phenomenal

growth in aluminium production over the past ten years.

There was stagnation in the consumption of aluminium between the 1990s and 2002 when the

consumption of the metal was estimated at 500-600 KT. However, since 2002, there has been a

sharp rise in the consumption of aluminium in the nation. Chiefly, the industries that lead in the

consumption of aluminium are power, infrastructure, and transportation and related firms.

Aluminium industry is one of the leading segments of the Indian economy and is expected to play

a significant role in its future growth. Apart from its potentially large, growing market, India is

endowed with large deposits of high quality bauxite ore, resources for power generation (coal)

and formidable pool of manpower – both skilled and unskilled. Indian aluminium industry is

forging ahead with rapid expansion in both Primary metal and downstream sectors. With the

Indian economy projected to be amongst the top five in the world by 2020, the overall

consumption of aluminium in India is projected to be about 5 million tonnes by 2015, and 10

million tonnes by 2020. Major sectors contributing to Indian aluminium consumption growth,

namely, electrical (power), building and construction, packaging and transportation, are expected

to grow in double digits during the next decade with this India is likely to achieve a per capita

aluminium consumption of about 10kg per annum.

Aluminium is a key component of so many aspects of our life-from the buildings, cars, cans and

flights. It ranks amongst the world’s most abundant elements. The global inventory of aluminium

in use as grown from 90 million tonnes in 1970 in about 600 million tonnes today and is forecast



15

to reach more than 1 billion tonnes by 2020.This is creating vast material and energy storage bank

for future recycling use. Aluminium is used in building and construction sector for its

performance like heat conductivity, durability, high strength-to-weight ratio, optimal security,

high reflectivity and low maintenance. This sector is forecasted to represent up to 35%.

Aluminium is used excessively in the modern power sector. Aluminium's alloy electrical

conductors are widely used in overhead electrical transmissions and distribution cables and Power

systems and substations. In transportation sector, this is one of the most important applications

such as it uses in making of Cars, trucks, trailers, buses, Marine, Rail and Aerospace.

The Major Players in the Indian Aluminium Production Sector

Aluminium production industry in India is mainly dominated by about five firms that account for

the majority of the country’s metal production including Hindustan Aluminium Company

(HINDALCO), National Aluminium Company (NALCO), Bharat Aluminium Company

(BALCO), MALCO and INDAL.

HINDALCO: Hindalco is the largest firm in the Indian aluminium industry holding more than

39% of market share. This is a flagship unit of the Aditya Birla Group with its aluminium plant at

located at Renukoot in Uttar Pradesh. The firm manufactures a number of aluminium products

making up a market share of 42% in the primary aluminium segment, 20% in extrusions and 63%

in rolled products, while 31% of the products are in the wheels and 44% in foils segments. Sterlite

Industries is one another giant in the arena comprising two wings namely BALCO and MALCO.

BALCO is a partly integrated firm; MALCO is a completely integrated producer of aluminium.

Sterlite Company holds a market share of about 32%.

NALCO is yet another leading producer of the aluminium metal in India. Government of India

has purchased a stake of about 87.15% in this firm. NALCO’s aluminium refinery unit is situated

at Damanjodi. In addition, the firm also has a smelter unit at Angul, Orissa. At present, NALCO

is focused on an apex project aimed at increasing the volume of its production from 345,000

tonnes to 460,000 tonnes.

The list of aluminium companies in India includes Hindalco, Hindustan Zinc, Jindal Stainless,

Kennametal, India, Nalco, Malco, Ratnamani Metals, Sujana Metal Products, Balco and Indal.



16

IMPORTANT FEATURES OF ALUMINIUM

Light Weight

Aluminium is a very light metal with a specific weight of 2.7 g/cm3, about a third that of steel.

For example, the use of aluminium in vehicles reduces dead-weight and energy consumption

while increasing load capacity. Its strength can be adapted to the application required by

modifying the composition of its alloys.

Corrosion Resistance

Aluminium naturally generates a protective oxide coating and is highly corrosion resistant.

Different types of surface treatment such as anodizing, painting or lacquering can further improve

this property. It is particularly useful for applications where protection and conservation are

required.

Electrical and Thermal Conductivity

Aluminium is an excellent heat and electricity conductor and in relation to its weight is almost

twice as good a conductor as copper. This has made aluminium the most commonly used material

in major power transmission lines.

Reflectivity

Aluminium is a good reflector of visible light as well as heat, and that together with its low

weight makes it an ideal material for reflectors in, for example, light fittings or rescue blankets.

Ductility

Aluminium is ductile and has a low melting point and density. In a molten condition it can be

processed in a number of ways. Its ductility allows products of aluminium to be basically formed

close to the end of the product’s design.

Impermeable and Odorless

Aluminium foil, even when it is rolled to only 0.007 mm thickness, is still completely

impermeable and let’s neither light aroma nor taste substances out. Moreover, the metal itself is



17

non-toxic and releases no aroma or taste substance which makes it ideal for packaging sensitive

products such as food or pharmaceuticals.

Recyclability

Aluminium is 100 percent recyclable with no downgrading of its qualities. The re-melting of

aluminium requires little energy: only about 5 percent of the energy required to produce the

primary metal initially is needed in the recycling process.

Advantages and disadvantages:

Advantages:

Aluminium combined with an appropriate alloy ensures steel durability.

It may be easily formed in the course of all machining processes, such as rolling, embossing,

forging and die-casting.

Aluminium structures have considerable insulation properties securing from air and light

activity

Such structures are light, which facilitates assembly and transportation.

Aluminium has a natural anti-corrosion layer which efficiently protects from environmental

influences.

Aluminium requires little energy required in the processing process. Recycling saves 95% of

the energy.

Aluminium as a resource is 100% recyclable.

Disadvantages:

Far more expensive that steel.

Limited to certain geometric features using economical processes.

Abrasive to tooling (aluminum oxide is very abrasive).

Difficult to weld.



18

SCOPE:

With some many applications it is of little surprise that aluminium has rapidly become the largest

base metal in terms of tonnage consumed annually. With all aspects of its use likely to benefit

from continuing growth in the developed economies aluminium has a stable outlook, however,

with the rapid industrialization and urbanization of countries like China and India, aluminium

demand is set to accelerate sharply. Primary aluminium demand has risen from 2 million tonnes

in 1950, to 9.5 million tonnes in 1970, to 15 million tonnes in 1990 and is expected to rise to 28

million tonnes in 2014.



19

STATUS OF INDUSTRY AT PRESENT

Production of primary aluminium is done in three stages. It starts with the mining of bauxite, a

reddish-brown aluminous earth found in tropical latitudes in Australia, South America, India, the

Caribbean and Africa. Bauxite is then refined to produce alumina, which is then smelted to

produce aluminium. To produce one tonne of primary aluminium takes two tonnes of alumina,

which in turn takes four tonnes of bauxite.

The reduction of aluminium from its oxide, alumina, is very power-intensive, hence why

significant parts of world primary aluminum production are located near cheap energy sources,

whether it be hydro-electric power in Canada or near the oil and gas fields in the Middle East.

Interestingly, when OPEC limited oil exports in the Middle East in the 1970's, oil producing

countries found themselves with surplus oil production capacity which they were not allowed to

export. Instead they converted the oil and gas to electricity and produced aluminium which could

then be exported.

It is important to understand the huge energy requirement need to make primary aluminium. The

Hillside smelter in South Africa produces around 460,000 tpy of aluminium, but to do so takes the

of equivalent to about 5% of all the electricity consumed in South Africa.

Recycled aluminium plays an important part of the supply chain as aluminium's use in packaging

often has a short life span. To produce aluminium from scrap aluminium costs a fraction of the

cost of producing primary aluminium. To produce one tonne of aluminium from scrap consumes

only 5% of the amount of electricity that it takes to produce one tonne of primary aluminium.



20

FUTURISTIC APPROACH OF THE INDUSTRY

Aluminium is widely used in the construction, transport, and packaging industries. Aluminium's

attributes are ideal for the construction business. The metal is strong, light, corrosion resistant and

versatile. It is used in construction, for windows, doors, cladding, weather-proofing, light

constructions such as conservatories and canopies.

In transport, aluminium is used in the auto, aerospace, rail and marine industries, again its

strength, lightness and resistance to corrosion means it is ideally suited for both the construction

of the shell / bodies as well as many of the working parts, fixtures, fittings and engine

components. In aircraft, aluminium and aluminium alloys account for around 80% of an aircraft’s

unladen weight. In auto production, aluminium is gaining market share from steel for vehicles

bodies, engine blocks, engine components and wheels. Its use for railway cartridges and for ships

hulls, fixtures and fittings, all mean considerable weight savings compared to their steel

counterparts.

Packaging, aluminium is used extensively for the protection, storage and preparation for food and

drinks. Again its lightness, especially compared to glass, helps to reduce transportation costs.

Aluminium foil is light, strong and flexible and is a barrier to air, light and micro-organisms,

which all help food preservation. The aluminium can has all the above advantages, but it is also

easily recyclable, which makes it an environmentally friendly packaging material.

Electrical uses- Aluminium is used in overhead and underground power-lines and power cables.

Aluminium weighs only one-third as much as copper and one kilogram of aluminium cable can

carry twice as much electricity as one kilogram of copper cable.

Water treatment and medicine- Aluminium hydroxide is used as an antacid to combat gastric

upsets, while aluminium chloride and chlorohydrate is used widely in anti-perspirants. Water

treatment also uses aluminium sulphate to purify waste water.



21

CHAPTER -3:

„INTRODUCTION TO

COMPANY PROFILE‟



22

This company was established in the year 1990 in the month of August. It is the leading

organization from Hubli. It is a sole proprietorship company. The knowledge of the Mahadev

Group combined with the domain expertise of Aluminum utensils offers a wide variety of

products in the state. With an experience of over 22 years, it has contributed significantly to the

growth and development of Aluminum Utensils Industry in Hubli and currently ranks amongst the

top 5 in North Karnataka.

Mahadev Rolling industries has created new horizons by providing quality products to the

optimum satisfaction of esteemed customers. With numerous innovational companies have

achieved constant growth in the business of Aluminum Utensils. They are professionally managed

company with vast experience in the industry. Besides, they have a good technical and managerial

team, which strictly adhere to stringent quality control parameters, ensuring defect free products.

They assure high standards of quality, pricing, delivery and qualitative customer service to

customers.

Mahadev rolling industries was established by Shri Mahadev D Swadi. As the time passed

Mahadev D Swadi along with his sons and brothers is carrying on with the family business. With

over two decades of experience, they have developed and introduced various types of aluminum

utensils keeping in view the needs of the buyers.

Their ―BOW-ARROY‖ Brand is one of the oldest brand names in Hubli. They have not only been

supplying their products in the Hubli-Dharwad Market but also providing them outside to various

districts like Koppal, Gadag, Bellary, Davangree,etc.,. Their strong belief in Ethical and Fair

business practices has resulted in long term partnership with clients.

Mahadev Rolling industries is located in Plot No.64 F Tarihal, Hubli. This company has 22

skilled and unskilled labors and 10 staff members. As it is a sole proprietary there are no various

departments in this unit.



23

MAHADEV ROLLING INDUSTRY, TARIHAL, HUBLI-30



24

BASIC INFORMATION

01.

Name of the company

Mahadev Rolling Industries

02.

Type of firm

Private Limited Company.

03.

Factory location and address Plot No.64 F

Tarihal Industrial area,

Hubli-580030

04. Bankers State Bank Of India

Bank Of Maharastra

KSFC Bank Limited

Karnataka Bank Ltd

05.

Man power

Directors 03

Executive

Technical

Staff

Workers

04

09

22

60

06.

Factory area

Land 10050 sq ft.

Building 7215 sq ft.

Office building 3475 sq ft.

07. Year of establishment 1991

08. Legal status of firm Sole Proprietorship

09. Proprietor Name Mr. Mahadev Swadi

10. Location Type Industrial

11. Industry House ware/Kitchen ware manufacturing Industry

12. Annual turn over 2 crore



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The primary growth drivers of this industry are as under

Investments in the infrastructure:

Increased efficiency and productivity of the transport system would result in lower transit times.

Streamlining of the indirect tax structure:

The introduction of Value Added Tax (VAT) and the proposed introduction of singular Goods

and Services Tax (GST) are expected to significantly reduce the number of warehouse

manufacturers are required to maintain in different states, thereby resulting in a substantial

increase in demand for integrated logistics solutions.

Robust trade growth:

Strong economic growth and liberalization have led to considerable increase in domestic and

international trade volumes over the past five years. Consequently, the requirements for

transportation, handling and warehousing is growing at a robust pace and is driving the demand

for integrated logistics solutions.



26

Main Objectives of Company

Customer is king.

Provide a convenient & comfortable environment.

Be professional & well groomed.

Welcome customer like guest.

Identify & anticipate needs.

Provide efficient purchase consultation & hassle free work.

Deliver on time with respect.

Ensure religious post sales follow up & take corrective action as required.

Maintain friendly relationship with customer.

Sub-objectives of company

To achieve consumer satisfaction at highest level.

To maintain unique and high quality products.

To improve the manufacturing techniques.

To improve the skills and knowledge of workers by providing the training.



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VISION, MISSION, AND QUALITY POLICY

Vision-

The vision statement of Mahadev rolling industries is ―We are committed to exceeding our clients

expectations by being a leader in providing the best value, service and overall ownership

experience‖ so company is committed to providing a positive, fair and rewarding environment for

the member or their employee team so the job satisfaction and high productive are achieved.

Mission-

Every organization must have its own mission, which describes present business scope of the

company and Mahadev rolling industries it has follows ―It is dedicated to provide products and

services of such quality that our customers will receive superior value, while our employees and

business partners will share in our success‖ Mahadev rolling industries is dedicated to leading the

way in customer satisfaction through commitment of a high energy team, professionally trained

sales people.

Quality Policy-

The quality policy of the Mahadev rolling industries is ―We believe is total quality at all levels‖

We are aiming at a total value package, Our motto is to serve customers with high standards of

professionalism with a personal touch built on trust, satisfying the customers and make them

happy.



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TEAM MAHADEV

Mahadev Team works as a driving force to the company and owing to their proficiency and sheer

dedication; they have achieved an unparalleled success in the field of manufacturing aluminum

products. It is owing to the constant efforts of their team of experts who are able to establish as

the leading manufacturers of Alumininum household Utensils, Alumininum Kitchen Utensils

and Alumininum products. Their team is well-versed with the manufacturing procedure and

undertakes the consignments with dedication and commitment. The team includes:

Alumininum fabricators

Quality controllers

Warehouse and packaging experts

Sales and marketing professionals

Skilled technicians

Unskilled technicians

And others

Each of their team members has immense product knowledge which further helped them to

understand the needs of their clients and design products accordingly. Moreover, their team is

regularly trained to manufacture products that are in sync with the changing market demands.

QUAILTY STANDARDS

They have earned a repute and goodwill for maintaining a high level of consistency in the quality

of their products. The company follows a strict quality management, conceived in accordance to

the national parameters and to match with the expectation of the clients they constantly upgrade

their quality checks. They undertake the following steps to ensure the delivery of flawless and

defect-free products:

Procurement of raw materials:

To ensure the delivery of high quality products, they make certain in sourcing quality graded

aluminum from verified vendors.



29

Online inspection:

Vital stages wherein engineers stringently monitor every stage of production process to maintain

the quality right from the beginning till it ends.

Production stage:

All the designs developed by their professionals keeping in mind the detailed designs and

patterns. Also, the final product is checked to make sure it adheres to the client specifications and

industry standards.

Prepackaging inspection

This is the final stage where the quality controllers inspect the products personally for any defects

in the shape, size, finish and other factors. It is the stage where even the minutest defect is

detected and taken care of immediately.



30

Process of aluminium utensils:

Raw material:

Melting of raw materials:

The raw material is melted and is converted into a billet. Each billet has a Cast No. and is free

from all defects. The billets formed are reheated in a furnace. The fireman ensures proper

temperature control in furnace.

Rolling mill:

These billets are rolled in HOT ROLLING MACHINE and later in COLD ROLLING

MACHINE to provide us aluminium sheets in a preferred gauge. The quality control

supervisor keeps a continuous watch to ensure rolling within laid down tolerances.

The sheets drawn out of the Rolling Machines can be of long length so these sheets are cut

into half using SHEARING MACHINE.



31

Hot rolling:

Hot rolling is a metalworking process that occurs above the recrystallization temperature of the

material. After the grains deform during processing, they recrystallize, which maintains an

equaled microstructure and prevents the metal from work hardening. The starting material is

usually large pieces of metal, like semi-finished casting products, such as slabs, blooms, and

billets. If these products came from a continuous casting operation the products are usually fed

directly into the rolling mills at the proper temperature. In smaller operations the material starts at

room temperature and must be heated. This is done in a gas- or oil-fired soaking pit for larger

work pieces and for smaller work pieces induction heating is used. As the material is worked the

temperature must be monitored to make sure it remains above the recrystallization temperature.

To maintain a safety factor a finishing temperature is defined above the recrystallization

temperature; this is usually 50 to 100 °C (90 to 180 °F) above the recrystallization temperature. If

the temperature does drop below this temperature the material must be re-heated before hotter

rolling.

Hot rolled metals generally have little directionality in their mechanical properties and

deformation induced residual stresses. However, in certain instances non-metallic inclusions will

impart some directionality and work pieces less than 20 mm (0.79 in) thick often have some



32

directional properties. Also, non-uniformed cooling will induce a lot of residual stresses, which

usually occurs in shapes that have a non-uniform cross-section, such as I-beams and H-beams.

While the finished product is of good quality, the surface is covered in mill scale, which is an

oxide that forms at high-temperatures. It is usually removed via pickling or the smooth clean

surface process, which reveals a smooth surface. Dimensional tolerances are usually 2 to 5% of

the overall dimension.

Hot rolled mild steel seems to have a wider tolerance for amount of included carbon than cold

rolled, making it a bit more problematic to use as a blacksmith. Also for similar metals, hot rolled

seems to typically be more costly.



33

Cold rolling:

Cold rolling occurs with the metal below its recrystallization temperature (usually at room

temperature), which increases the strength via strain hardening up to 20%. It also improves the

surface finish and holds tighter tolerances. Commonly cold-rolled products include sheets, strips,

bars, and rods; these products are usually smaller than the same products that are hot rolled.

Because of the smaller size of the work pieces and their greater strength, as compared to hot

rolled stock, four-high or cluster mills are used. Cold rolling cannot reduce the thickness of a

work piece as much as hot rolling in a single pass.

Cold-rolled sheets and strips come in various conditions: full-hard, half-hard, quarter-hard, and

skin-rolled. Full-hard rolling reduces the thickness by 50%, while the others involve less of a

reduction. Skin-rolling, also known as a skin-pass, involves the least amount of reduction: 0.5-

1%. It is used to produce a smooth surface, a uniform thickness, and reduce the yield-point

phenomenon (by preventing Lauder bands from forming in later processing). It locks dislocations

at the surface and thereby reduces the possibility of formation of Lauders bands. To avoid

Lauders bands formation it is necessary to create substantial density of unpinned dislocations in

ferrite matrix.



34

It is also used to break up the spangles in galvanized steel. Skin-rolled stock is usually used in

subsequent cold-working processes where good ductility is required.

Other shapes can be cold-rolled if the cross-section is relatively uniform and the transverse

dimension is relatively small. Cold rolling shapes requires a series of shaping operations, usually

along the lines of: sizing, breakdown, roughing, semi-roughing, semi-finishing, and finishing.

If processed by a blacksmith, the smoother, more consistent and lower levels of carbon

encapsulated in the steel makes it easier to process, but at the cost of being more costly.

Annealing:

Annealing is applied to both grades to promote softening. Complete and partial annealing heat

treatments are the only ones used for the non-heat treatable alloys. The exception is the 5000

series alloys which are sometimes given low temperature stabilisation treatment and this is carried

out by the producer.

Annealing is carried out in the range 300-410°C depending on the alloy. Heating times at

temperature vary from 0.5 to 3 hours, conditional on the size of the load and the alloy type.

Generally, the time need not be longer than that required to stabilise the load at temperature. Rate

of cooling after annealing is not critical.

Where parts have been solution heat-treated a maximum cooling rate of 20°C per hour must be

maintained until the temperature is reduced to 290°C. Below this temperature, the rate of cooling

is not important.



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Aluminium circles: (Depend on size)

After this process, the sheets are cut into Aluminium Circle using CIRCLE CUTTING

MACHINE. After Aluminium Circle is cut, it is put back into heating furnace so that the circle

becomes soft and doesn’t break in the further processes to come. It is again very important to

ensure proper temperature control in furnace.



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Pressing process: (Depend on size)

The circle is cooled down and pressed into a desired shape in a DOUBLE ACTION DEEP

DRAWING PRESS MACHINE. You can provide any kind of shape using a press machine

with the help of different dyes.

After pressing of aluminium circle, the edges or corners of aluminium utensils are cut to give

them equal corners using CUTTER MACHINE.

After pressing the circles the shape of a utensils. These are called as tope’s.



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Aluminium Spinning: (Depend on size)

Spinning means give a particular shape to a tope’s.

Polishing process:

After that the product is sent to the ―CHALAI” section to remove the upper layer of the

aluminium utensil to give shine in the utensil. It can also be possible to not go through this

process and ANODIZE the product as required by the customer.



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Washing process:

The product is later washed properly and dried.

QUALITY CHECK:

The products are constantly checked at every stage of the production for better quality assurance.



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DISPATCH:

Only quality assured products leave the company’s premises.



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CHALLENGES OF COMPANY AT PRESENT:

Limited presence of operators in rural and semi-urban areas that are growing markets.

Lack of door to door service.

Lack of national level integrated service provider.

Existence of multiple contact points like freight forwarders, aggregators, transport agents,

multiple transporters.

Fragmentation and overlapping of responsibilities among various `government agencies.

Complexity of international trade documentation process and lack of IT infrastructure.

Complex tax laws.

Lack of proffesionally competent logisticians.

Industry readines: weak asset or system management skills.

KEY COMPETITORS

The main competitors are

Mahavir Metals

Ganesh Metals

Shafi industries

Gugri Metals

Bhairav Metals



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IMPACT OF GLOBALIZATION:

Customer Focus

Growth to Global Scale

Encourage and research and team work

Making profit by Ethical business

Product quality and reliability

Social and Environmental responsibility

Future plans:

To increase the production capacity

To provide training to the workers to achieve the target.

Lean manufacturing.

To provide health and safety implementations to the workers.



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CHAPTER -4:

„AN OVERVIEW OF THE

DEPARTMENTS‟



43

HIERARCHY AND

ORGANISATION CHART

Managing director

Production Manager

Purchase Manager

Supervisor

Marketing Manager

Sales executive

Finance Manager

Accountant

Clerk



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Proprietor of Mahadev Rolling Industries

Mr. Mahadev Swadi

Manager of Mahadev Rolling Industries

Mr. Vikas M S

Sales Executives

Mr.Maltesh S:

He is dealing with 30 top retailers in entire Hubli-Dharwad. He is working

from last 7 years with the company.

Mr. Mahesh B:

He is dealing with Hospet, Haveri, Gadag, Koppal retailers.

Mr. Shrinivas K:

He is dealing with Kumta, Arsikere, Shimoga, Ranebennur, Davangere

retailers.

Mr. Pradeep J:

He is dealing with Yallapur, Siddapur, Shiggoav, Mundargi retailers.

Computer operators

1. Chandrakanth.B-Clerk

2. Vinod

Delivery boys

1. Chandru

2. Shivu

3. Kadeer

4. Prakash

Store keeper

1. Ramanna



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VARIOUS DEPARTMENTS AND THE FUNCTIONS OF EACH

DEPARTMENT

FUNCTIONAL DEPARTMENTS OF MAHADEV ROLLING INDUSTRY

Production Department

Marketing Department

Finance Department

H R Deparment

PRODUCTION DEPARTMENT

The main role of production is to turn inputs(raw materials) into outputs(finished goods).Outputs

refer to a finished product or service and inputs are the materials that are needed to manufacture

certain goods. When a business completes this process they are able to achieve customer

satisfaction by providing products that are ready to be used and fit for purpose.

The production department is responsible for ensuring quality is achieved in each item produced.

They will need to carry out inspections and implement suitable quality initiatives. Quality

assurance will have to be carried out every day on a number of occasions to ensure that the

production process is carried out effectively and efficiently.

Production is the functional area responsible for turning inputs into finished outputs through a

series of production processes. The production manager is responsible for making sure that raw

materials are provided and made into finished goods effectively and check whether the work is

carried out smoothly and must supervise procedures for making work more efficient and more

enjoyable.



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PRODUCTION PROCESS

MELTING OF RAW

MATERIAL PROCESS

ALUMINIUM CIRCLE

PROCESS

PRESSING PROCESS

POLISHING PROCESS

WASHING PROCESS QUALITY CHECK

PACKAGING

DISPATCH



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PRODUCTS OF THE COMPANY

Alumininum Topia/ Tope

Alumininum Topia is a multi-purpose cooking pot. The Alumininum pots comes in varied sizes

and weights. The light-weight Alumininum Pots are ideal for fast cooking. Some of Alumininum

cooks pot models comes with handles on both sides. The company provides Alumininum Tope

covers to cover the pot. As they provide customized Alumininum Tope’s as per client specific

requirement.

Aluminium Gambla

Alumininum Gambla are used in storing cooked food or serving the same. The Alumininum

Gamla’s design makes it easy to hold and handle. The shallow Alumininum Pots comes in

different sizes and their weights vary accordingly. Company provides customised Gambla’s as per

client specific requirement.



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Alumininum Ring Ball

Alumininum Ring Ball like company’s other Alumininum Utensils Products comes in different

sizes. Company supply Aluminum Bowls having sides handles as well.

These Alumininum Bowls are light-weight utensils which make them easy to handle and forms a

preferred choice of sreving food. As they provide customised Ring Balls as per Client specific

requirement.

Alumininum Karahi

Alumininum Karahi has a rounded base with handles. It is a perfect choice for shallow or deep

frying. The customised design of aluminum Karahi helps in easy cooking. And its light weight yet

stable base enables to cook food quikly and manage the utensil easily.

Naad

Naad is a big Cooking Alumininum Pot with comparatively narrow base. The Alumininum Pots

comes in varied sizes and weights. These Alumininum Pots are generally of heavy-weight. These

Cooking Alumininum Pots are ideal for cooking large quantities of food. Company provides



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Alumininum Naad with handles on both sides. As they provide customised Alumininum Tope’s

as per Client specific requirement.

Alumininum Tray

Alumininum Trays are big plates used to serve food. Company provides Alumininum Trays of

various sizes. These seving trays are easier to hold and handle. These are durable serving trays for

food. As they provie customised Alumininum Trays as per client specific requirement.

Alumininum Sauce Pan

Alumininum Saucepans are great for stewing, boiling and brasing. The saucepans are ideal for

cooking at lower temperatures for a longer period of time. The flared sides of the Saucepan allow

for good stirring action and its design makes it as a convenient storage option.



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MARKETING DEPARTMENT

Marketing more than any other business function, deals with customer. Building customer’s

relationship based on customer value and satisfication is at the very heart of modern marketing.

Marketing is managing profitable customer relationship. The two fold goal of marketing is to

attract new customers by promising superior promising customer value and keep and grow

customer by delivering satisfication.

Marketing needs detemining the need of the customer and converting these into wants. The main

aim of marketing now adays is not only to maximise profit but also to maximise customer

satisfication so that the firm may be able to stand up to the through competition into the market

and able to steady increment in market shares.

Marketing is the base of every company, without marketing a company can not sell its product,

the sale of product result into profit. Marketing includes all sources and sets activities, which are

necessary to the flow of goods or product and services from producer to customer in way of

distribution. Marketing department includes product planning, marketing department. It means

size of marketing is differing from company to company.

In Mahadev Rolling Industries there is separate mrketing department which is handled by

executive officer of the marketing department.



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MAHADEV ROLLING INDUSTRIES:

First they find out customer through Executives of the industries, or agent. And they provide

Quotation about the different Product. Customer negotiation about price with company. Then

there after customer gives purchase order to the company. The company fulfilling customer

order.then productions in chare select the process for the particular product. Most suitable process

for the particular product is selected. So, cost is less,time decreases, timely delivery increases,

profit margin is high and also it provides Quality product.

1 • Customer find

2 • Inquiry

3 • Quotation

4 • Purchase Order

5 • Work Prefers

6 • Material dispatch



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MARKETING MIX

The 4P’s of marketing mix plays a prime role in success. Meticulous attention to every aspect of

Product, Price, Place and Promotion has a customer oriented business process that satisfies clients

in all aspects.

Product:

The products are made manufactured using superior quality raw materials. All products pass on

standard quality assessment process to meet the uniformity in production. The products are

strictly supervised during production by specialist to minimise the defects. Every product is

manufactured under the rigid quality control standards and is unconditionally guaranteed against

defects in materials, workingship, or pattern. Their products are not only qualitative in material

but also high aesthics.

Price:

Price is always a mutual friut of controllable and uncontrollable factors of any company. So, they

always quote a price in a way that itself speak for its competitiveness. Their prices always meet

the standard criterion for market standing.

Place:

Place generally describes the convenience of obtaining the product, and customer wants the

products to be available as conveniently as it require. So Mahadev Rolling Industries is carrying a

belief of its customer by giving them delivery and making available.

Promotion:

In today’s era of globalization, promotion is very crucial activity to make people aware about

your products and services. Because such activties communicative the merits of the products.

So their company has built so strong positioning among the customer that never required any

promotion activity by doing its fair and loyal business tasks. But they take some participations in

fair, displays, exhibition.,.etc.,.



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Product

•Variety

•Quality

•Design

•Brand name

•Packaging

Price

• List price

•Discount

•Payment period

•Credit term

Promotion

•Advertising

•Personal selling

• Sales promotion

•Public relation

Place

• Location

• Inventory

•Transportation

• Logistics

TARGET

CUSTOMERS



54

FINANCE AND ACCOUNTING DEPARTMENT-

Finance is the life blood of the any organization, so also it is an important department in the

Mahadev rolling industries which helps in smooth functioning of business as it maintains an easy

access to the availability of capital, cash flow & financial stability. This department is basically

the department to control the activities carried on the by the organization in accordance with the

set of plans. This department is very helpful in planning process based on the past experience of

fixed and variable cost as well as the revenues that can be earned by the company in a certain set

of the conditions. Department can only provide this information as it has outstanding feedback

regarding financial matter.

The accounting year of Mahadev rolling industries starts on 1st of April and end on 31st of March

next following. The functioning of this department involves keeping the records of all the inward

flow of money of Mahadev rolling industries company finance department of function as both

accounts department. Mahadev rolling industries maintains its accounts on cash book, journal

book with personal ledge.

Structure of Finance Department at Mahadev Rolling Industries

Proprietor

Finance Manager

Clerk



55

FUNCTIONS OF FINANCE DEPARTMENT:

Passing of all payment bills

Maintenance of sale ledger

Preparation of finance reports

Preparation of annual reports

Budgetary control

Acts like cash book, debtors, and salary register

Preparing of cost sheet

Direction of internal auditing

OBJECTIVES

The main objective of accounts department is to have required specific accounts information as

and when required from which we come to know actual standing position of our industry and to

take timely and corrective steps to overcome the minus points by converting these minus to plus

points.

PROCEDURE

The process followed by accounts department is as follows:

Daily transaction accounts such as cash, credits, income and expenditure.

Trading accounts, balance sheets, and profit and loss account.

Sales accounts including generation of sales bills. Purchase accounts including generation of

purchase vouchers.

Payroll of our company, which includes daily wages, accounts of employees, weekly

payment of employees, provident fund and employees, state insurance accounts of our

employees.

Sale tax and value added tax, depreciation of assets and income tax specific accounts.

BRANCH ACCOUNTING:

Preparation of trial balance of the particular branch.

Preparation of expense and gain account of branch.



56

Preparation of Bank Reconciliation Statement.

Upgrading of profit and loss account

Claim statement

PURCHASES

Maintaining of proper bills

Confromation of proper money transactions with the parties.

SALES

Maintaining of agency ledger

Maintainance of records of other expenses.

FERTILIZATION OF ACCOUNTS

Preparation of trial balance

Preparation of profit and loss

Preparation of balance sheet of that particular year.



57

Finance and Accounting Department

Production planning

Material requisition

Purchase department

Issue department

Suppliers of raw

materials

Inward inspection

Stores

Accounts department

Payments to suppliers



58

Human resource department:

Human resources refers to a function within an organization charged with the over all

responsibility for implementing strategies and policies relating of individuals.

Functions:

It carries out the function of recruitment and selection of candidates.

Providing necessary training programmes

Maintaining proper records of employees and workers.

Preparing and maintaining the files of statutory returns like provident funds, ESI and gratuity

Providing safety measures

Ensuring co-ordination among all departments

Some of the role and responsibilities are as follows

- Recruiting and staffing.

- Organization development.

- Employee orientation, development and training.

- Employee safety, welfare, wellness and health.

Organization structure of HR department

Director

HR Manager

Managing director



59

CHAPTER -5:

„SWOT ANALYSIS OF THE

COMPANY‟



60

SWOT ANALYSIS OF OVERALL ORGANIZATION

SWOT is the most common tool for a company-situation analysis. It is a strategic planning used

to evaluate the Strength, Weakness, Opportunities and Threats that are involved in a project or in

a business. It involves specifing the objectives of business venture or project and indentifying the

internal and external factors that are favourable and unfavourable to achieve the objective.

STRENGTH

Nearest to raw material source

Its efforts to improve the quality of operations.

Main strength of the company is man power.

They provide good services that lead to customer satisfaction.

Loyal network of retailers.

Goodwill is maintained.

The company did not undergo any lockouts, strikes etc.,.

WEAKNESS

National presence is not there

Lack of new technology

Local brands oppose the firm product at the local level.

There is lack of pricing power because they have to analyses the market and go according to

the market.

OPPORTUNITIES

Demand for products on the rise.

There are a lot of chances to expand the business.

There is variety of goods to sell.

The firm has the chance to capture more retailers.

The industry has the great future demand as population is increasing



61

THREATS

Strong competitors

Possibilities of new entrants in the market

Fluctuating demwnd of products

Fast changing customer preference.



62

CHAPTER -6:

„MAJOR OBSERVATIONS AND

CONCLUSION OF THE COMPANY‟



63

MAJOR OBSERVATIONS AND CONCLUSION

The project study has helped me gain vast knowledge by collecting information from this

company and observing, discussing with the organization people. This project has been a

knowledge gaining experience for me. By interacting with the company I have been able to

understand the respondents and analyse the science and art involved in it.

This study has helped me understand the various levels of Hierarchy and Departmental functions

and their role in dealing various problems.

The company should take maximum care of these kinds of problems and should try to maintain

good relationship with customers which will help the company to capture even bigger market

across the state.

Over all the company is delivering good quality product and satisfication to the customers.



64

CHAPTER -7:

„REFERENCES‟



65

REFERENCES

BOOKS:

Marketing management, 13th Edition, by Philip Kotler, Kevin Keller, Abraham Koshy

and Mithileshwar Jha, Pearson Education, Inc., 2009.

Marketing Research: An Applied Orientation, 6th Edition, by Naresh k. Malhotra and

Satyabhushan Dash, Pearson Education, Inc., 2010.

MAHADEV ROLLING INDUSTRIES Annual report-2012

Company Profile

WEBSITES:

Karnatakaindustry.gov.in

Agmetalminer.com

Mines.gov.in

Thehindubusinessline.com

Iiste.org/Potential of Indian Aluminium Industry

Portal.gsi.gov.in

Foundry-planet.com

Indianmirror.com/indian-industry

ARTICLES:

CRISIL-Research-Bulletin-APRIL 2012

EIN NEWS,a digital news provider

abhishek bankapur

Business

project report

valuable guidance

course of project work

dharwad university

karnataka university

aluminium household

aluminium kitchen utensils

aluminium product