abg minacs

7/30/2019 ABG Minacs

1/68

ADITYA BI RLA M INACS

IDENTITY MANUAL


2/68


3/68

tya r a nacs or w e t . s a g o a outsourc ng company t at e vers

high quality solutions seamlessly across geographies. W are a trusted advisor to

our customers enabling them to enhance and grow t ir business. With over 25

years of BPO experience behind us, we have con tently provided high-quality,

i

cost-effective solutions to Global 1000 compa s. Our process expertise and

i

global delivery footprint are testimony to it.

For our employees, Aditya Birla Minacs is ormance driven, warm, caring and a

erf

fun loving organization where every m er has the opportunity to do his best

mb

every ay, w ere mer t s recogn an rewar e an w ere vers ty se

respected and encouraged.

Our global brand is Aditya Birl cs and our logo carries the sun insignia withMin

t e name tya r a w e s as ts own nsgna w c toget er orm t ena

new logo of Aditya Birla .inacs

ur name an ogo a o c o a t at s pos t ve n us ness an n e. te sym

typifies integrity, co nt, passion, seamlessness and speedmitm --the values that

run across and b Aditya Birla Group. Global in vision, rooted in values, the

nd the

Group is driv performance ethic pegged on value creation for its many

n by a

stakeholder

s.

Aditya cs bonds together by its vision to become a leading BPOirla Min

com next our years an to set n ustry stan ar s n customer oyaty,any n te owth and shareholder returns. Crucial to deliver this vision is our

ployee gr

ink, behave, act and perform as one team with one voice.ability to t

porate Brand Identity Manual will help us achieve a comm d feel

ookThe Cor

all our locations, geographies, teams and verti refer to the

s. Pleasacros

ua or a ogo usages. t w e p you t ements essenta or

mp ementa

creating our brand identity for vari specified in the Manual.

s purposes ar

e gu e nes spec e se correcty to ensure t at we on t

ere n must e

ute the vi grity of the brand. Any deviation from the

al impact and indi

anual is not recommended.lines mentioned in thgui

If you h eries with respect to the brand usage, please write to us atve any

brand.in minacs.adityabirla.com

INTRODUCTION 1

Contents


4/68


5/68


6/68

Our Company Logo

The Aditya Birla Minacs company logo is the single most visible representation and unifying factor

of our organization in all visible communication, within and outside the organization.

The logic behind the Logo was to create a reflection of the company, its mission, ideals and

standards, using the sun which is what Aditya means in Sanskrit.

The logo consists of the inner circle symbolizing the internal universe at the Aditya Birla Group, the

outer circle symbolizes the external universe and a dynamic meeting of rays converging and

diverging between the two.

The Aditya Birla logo is a combination of two elements, the rising sun insignia of the Aditya Birla

Group and the word mark minacs. Both these elements have been carefully put together to form

a unit with specific relationships and proportions. Hence, care should be taken to reproduce the

logo in its complete form.

The Minacs name set in lowercase serif lettering conveys an open, friendly and approachable

organization. As part of Minacs unique signature, the insigniaenhances Minacsbrand essence

and reinforces the companys promise to provide superior customer relationship management as

a transparent partner inside the clients business.

The logo is an important tool that can be used to shape the perception of our customers, investors

and employees. It may not be redrawn, altered or changed in any way. The original artwork must

always be used for reproduction.

4

Contents


7/68

5COMPANY LOGO

Contents


8/68

Flat Color Logo

The use of the color textured logo is recommended at all times. Only when four color halftone printing is not

possible should you make use of the flat color logo. Refer to page numbers 5 and 6 for color percentages.

Color swatches have been provided at the end of the manual for color reference.

6 FLAT COLOR LOGO

Contents


9/68

Single Color Logo Usage

In certain instances, the logo will have to be used in single color. Use this line art version of

the logo when printing in single color. For exact color percentages refer to page numbers 5

and 6 of the color palette. Note that the logo may not be used in a single color version for any

other color, except black.

7BLACK AND WHITE LOGO

Contents


10/68

LOGO: CLEAR SPACE

Clear Space

The logo should always be used in the right proportion. Any digression from this will make the

company mark less meaningful.

minimum space of 1x where the x is height of the Aditya Birla lettering in the logo should be

le t around the logo to avoid clutter and give the logo its right ul status.

8

x is height of the Aditya Birla lettering in the logo

x

x

x

Minimum space around the logo

x

x

x

x

Minimum space around the logo

x

Contents


11/68

Minimum Size

The logo should never be used in a size less than 22 mm in width.

9LOGO: MINIMUM SIZE

22 mm

Minimum size

22 mm

22 mm

22 mm

Minimum size

Contents


12/68

10 COLOR PALETTE

Grey

CREAM TEXTURE IN THE LOGOMAROON TEXTURE IN THE LOGO

CMYK PercentageC: 0, M: 0, Y: 0, K: 80

R: 51, G: 51, B: 51

Pantone: 425 CVHexadecimal Code: 333333

CMYK PercentageC: 18, M: 0, Y: 100, K: 18

R: 163, G: 177, B: 7

Pantone: 383 CVHexadecimal Code: 99CCOO

Green

Color palette

For the Aditya Birla Minacs logo reproduction, CMYK halftone color process is recommended.

Whenever such reproduction is not possible, use specially mixed spot colors as per the color

swatches provided on the last page.

For the maroon and cream textures, it is mandatory to use the master file for reproduction.

Contents


13/68

11COLOR PALETTE

The flat logo colors shown at the top of the page can be used for interior and exteriors on walls,

buildings, etc.

The hexadecimal codes are as per the nearest web color.

Color Percentage

K: 100

R: 0, G: 0, B: 0

Pantone: Process Black CVHexadecimal Code: 000000

Color Percentage

K: 70

R: 77, G: 77, B: 77

Pantone: Cool Grey 10 CVHexadecimal Code: 666666

Color PercentageK: 40

R: 153, G: 153, B: 153


Color PercentageK: 100

Color Percentage

C: 0, M: 100, Y: 100, K: 50R: 127, G: 0, B: 0

Pantone: 1815 CVHexadecimal Code: 660000

Color Percentage

C: 0, M: 25, Y: 65, K: 0R: 254, G: 191, B: 78

Pantone: 715 CVHexadecimal Code: FFCC66

Color Percentage

C: 0, M: 0, Y: 0, K: 70R: 77, G: 77, B: 77


Color Percentage

C: 18, M: 0, Y: 100, K: 18R: 163, G: 177, B: 7

Pantone: 383 CVHexadecimal Code: 99CC00

Maroon Cream Grey Green

Color Percentage

C: 3, M: 0, Y: 15, K: 0R: 247, G: 252, B: 216

Pantone: 600 CVHexadecimal Code: FFFFCC

Light Green

CMYK PercentageC: 18 M:0 Y:100 K:18 Watermark5% Black CMYK PercentageC: 0 M:0 Y:0 K:0

Color PercentageC: 2, M: 18, Y: 44, K: 1

R: 242, G: 200, B: 141

Pantone: 156 CVHexadecimal Code:


R: 225, G: 213, B: 156

Pantone 148 CVHexadecimal Code:

Contents


14/68

TAGLINE12

Color Percentage

C: 18, M: 0, Y: 100, K: 18R: 163, G: 177, B: 7

Pantone: 383 CV

Green

Color Percentage

C: 0, M: 0, Y: 0, K: 70R: 77, G: 77, B: 77

Pantone: Cool Grey 10 CV

Light Grey Black

Font: Frutiger 55 Roman

smartsourcing

smartsourcing

smartsourcing

smartsourcing

smartsourcing

x

x

xx

The Tagline

A frequently repeated phrase or statement that captures the essence of a brand's promise to its

stakeholders is known as a tagline. The idea is to create and use a memorable phrase that will sum

that reinforces the tone and promise of the brand.

The tagline can be used along with the logo for all kinds of internal, external and marketing

communications. The tagline can also be used separately (i.e. not as part of the logo unit) when

relevant - such as on the website, posters. In such cases, it should ideally be positioned in the

vicinity of the logo.

Our new tagline embodies the spirit and dynamism of Aditya Birla Minacs and is a key part of our

overall branding effort.

20 mm

Minimum sizeMinimum space around the tagline

x is height of the smartsourcing lettering in the logo

Color Percentage

K: 100R: 0, G: 0, B: 0

Pantone: Process Black CV

Contents


15/68

13TAGLINE

smartsourcing

smartsourcing

smartsourcing

The tagline should be aligned centrally to Aditya Birla lettering whenever it is used along

with the logo. When used separately in any other communication, it should be placed on the

right bottom corner or the right top corner of the document.

A minimum clear space of 1x (where the x is height of the font body as indicated) should be

left around the tagline to avoid clutter and give the right status to the tagline.

The tagline should never be used in a size that is less than 20 mm in width.

When the tagline smartsourcingis used in text, italicize it.

Contents


16/68

BackgroundCMYK PercentageC: 10

M: 0Y: 10

K: 0

BackgroundCMYK PercentageC: 0

M: 0Y: 0

K: 10

BackgroundCMYK Percentage

C: 2M: 13Y: 38

K: 1

Below 10% background

14 BACKGROUND COLOR USAGE

Background Color Usage

At times we may have to use the logo over a background color. When the background color is

light, i.e. below grayscale 10%, the logo can be used directly on the background.

Contents


17/68

Background

CMYK PercentageC: 18

M: 0Y: 100

K: 18

Above 10% background

1x

1x

BackgroundCMYK Percentage

C: 0

M: 0

Y: 0

K: 30

1x

1x

Background

CMYK PercentageC: 0

M: 0Y: 0

K: 100

1x

1x

15

When the background is dark, i.e. above 10% grayscale, then a clear white space

of x needs to be left all around the logo to ensure that it is clear and visible.

Contents


18/68

16

x

4x

4x

4x

Correct Placement of Logo

The logo can be placed as shown in the four examples above. These placements are ideally suited for

posters and print ads. A minimum space of 1x, where x is the height of the Aditya Birla lettering in the

logo, should be provided all around the logo.

Incorrect Placement of Logo

Placement of logo on the left hand side (top,centre or bottom) of the communication material is not

recommended as it appears less prominent in these positions, making it less impactful.

x

For Poster

x

For Ads

For Envelope

LOGO PLACEMENT

x

4 x

4 x

4 x

x

4 x

4 x

4 x

x

4x

4x

4x

x

x

4 x

4 x

4 x

x

4 x

4 x

4 x

x

4x

4x

4x

Contents


19/68

17

Contrary to popular belief, Lorem

Ipsum is not simply random text. It has

roots in a piece of classical Latin

literature from 45 BC, making it over

2000 years old. Richard McClintock, a

Latin professor at Hampden-Sydney

College in Virginia,

x x

x

x

x

x

x

x

x

x

Incorrect Usage of Logo

All the above examples are indicative of how the logo should not be used. Do follow the company

identity manual to represent the logo correctly.

INCORRECT USAGE OF LOGO

Contents


20/68

Discarded Versions of Old Logos

The logos depicted above are obsolete and are not to be used in any form of communication.

Only the new logos as depicted on pages 2, 3 and 4 of this manual may be used.

DISCARDED LOGOS18

Contents


21/68

DISCARDED LOGOS 19

Contents


22/68


23/68

22


24/68

Watermark

The watermarks shown are customised versions. The one on the left is to be used for large

surfaces such as envelopes, letter heads, etc. While the one on the right is to be used on small

surfaces such as Identity cards, Business cards, etc. The watermark can be enlarged up to

300%.

WATERMARK22

Contents

WATERMARK 23


25/68

WATERMARK 23

Color PercentageC: 2, M: 18, Y: 44, K: 1R: 246, G: 205, B: 128

Color PercentageC: 2, M: 13, Y: 38, K: 1R: 246, G: 218, B: 146

The Rising Sun Insignia

The rising sun insignia can be used whenever there is enough horizontal space available to

accomodate the sign completely. It can also be used with a colored backgruond as shown.

Contents


26/68


27/68

ENVELOPE26


28/68

Envelope

The minimum width of the logo to be placed on both the envelopes is 30 mm. The logo is placed

at the top left corner with a minimum space of 5 mm from the left and from the top sides of the

envelope.

ENVELOPE

Company Name: Size: 9 pt Font: Helvetica Neue Bold (ALL CAPS)Address: Size: 8.5 points Font: Helvetica Neue

Alignment: LeftPlacement: Horizontal

26

5 mm

5 mm

Size: 277 mm x 126 mm5 mm

5 mm

40 mm

Teritex Building, Saki Vihar Road, Mumbai 400 072.

www.minacs.adityabirla.com

Company Name: Size: 9 pt Font: Helvetica Neue Bold (ALL CAPS)Address: Size: 8.5 points Font: Helvetica Neue


Size: 277 mm x 126 mm

40 mm



Contents

ENVELOPE AND LABELS 27


29/68

For different sizes of the envelopes, a minimum distance of 5 mm to be maintained between

the logo and from the left and top edges as shown.

Labels

The 3 x 4 label is used for A3, A4 and A5 size envelopes, while the plain 11/2 x 3

1/4 label

is used on the standard size envelope.

ENVELOPE AND LABELS 27

Company Name: Size: 9 pt Font: Helvetica Neue Bold Cond. (ALL CAPS)

Address: Size: 8.5 points Font: Helvetica Neue CondencedAlignment: Left

Placement: Horizontal

Company Name: Size: 8 pt Font: Helvetica Neue Bold Cond. (ALL CAPS)Address: Size: 8 points Font: Helvetica Neue Condenced


A45 mm

5 mm

45 mm

Teritex Building, Saki Vihar Road,Mumbai 400 072.


A35 mm

5 mm

60 mm



A5

Company Name: Size: 8 pt Font: Helvetica Neue Bold Cond. (ALL CAPS)

Address: Size: 8 points Font: Helvetica Neue CondencedAlignment: Left

Placement: Horizontal

5mm

5mm

30 mm

Teritex Building,Saki Vihar Road, Mumbai 400 072.www.minacs.adityabirla.com

Teritex Building,Saki Vihar Road, Mumbai 400 072.


TO:

3 x 4

11/2 x 3

1/4

Contents

IDENTITY CARD28


30/68

AUTHORIZED SIGNATORY:

Teritex Building, Saki Vihar Road, Mumbai - 400 072.

Tel: 91-22-2857-2515, 4030-7100, Fax: 91-22-2857-2517.

Identity Card

the identity card used for countries other than India would appear like the one on the left. It is a

vertical card with just the photograph and name of the employee.

Two examples of identity cards have been shown. Indian identity cards will include the logo,

while all other countries will not include the logo.

IDENTITY CARD

Size: 82 mm X 54 mm

EMERGENCY NO:

BLOOD GROUP:

EMPLOYEE CODE:

IF FOUND, PLEASE RETURN THIS CARD TO THE ADDRESS ON THE REVERSE

Font: 8 pt Helvetica Neue



28

3 mm

20 mm Size: 92 mm X 60 mm

6 mm

6 mm

NAME:

UNIT/DIVISION:

LOCATION:

Photograph

24 mm x 20 mm

EMERGENCY NO:

BLOOD GROUP:

EMPLOYEE CODE:

IF FOUND, PLEASE RETURN THIS CARD TO THE ADDRESS ON THE REVERSE

First name: 24 pts Helvetica Neue Bold

Last name: 18 pts Helvetica Neue Bold

John

Doe

Photograph

42 mm x 42 mm

Contents

LANYARD 29


31/68

Lanyard

The lanyard has the name of the company written in a continuous form. Recommended font is

Helvetica Neue Condensed, Size: 12 pt.

LANYARD 29

ADITY

ABIRLA

MINA

CSADITYA

BIRLAM

INACS ADITYABIRLAMINACS ADITYABIRLAMINAC

S

ADITYA

BIRLA

MINA

CSAD

ITYAB

IRLAM

INACS

ADITY

ABIRLAMIN

ACS ADITYABIRLAMINACS

AUTHORIZEDSIGNATORY:

TeritexBuilding, SakiViharRoad, Mumbai-400072.

Tel:91-22-2857-2515, 4030-7100, Fax:91-22-2857-2517.

NAME:

UNIT/DIVISION:

LOCATION:Photograph

24mmx20mm

JohnDoe

Contents

COMPLIMENTARY AND THANK YOU CARD30


32/68

Thank You and Compliments Card

A simple white card shows the logo prominently placed at the top right corner. The grey message

is in 20% black in Helvetica Neue Roman 10 pt.

With BestWishes

Thank You

30

Contents

POWERPOINT TEMPLATE 31


33/68

PowerPoint Template

The first slide is the title slide. For a normal slide with text use the second slide, when there is

heavy data to be represented the third slide is to be used. The fourth slide is used when the

headline goes into two lines. The fifth slide is the section break followed by the concluding

slide.The logo appears on the right hand top. To emphasize the logo, a soft shadow has been

applied to the background. The slide footer, with the name of the presentation and the slide

numbers, appears at the right bottom. Arial/Verdana are the recommended font.

Lorem ipsum dolor sitamet, consectetuer

Lorem ipsum dolor sit

Name of the presenter

Nameofthepresentation 12

LOREM IPSUM

LOREM IPSUM

LOREM IPSUM

LOREM IPSUM

TIME

EFFICIENCY

53%

06%

11%

17%

13%

16%06%

05%

02%

33%

38%

16%06%

05%

02%

33%

38%

Lorem ipsum dolor

sit amet,consectetuer

adps c ng e t .n lacinia, justo vel

nonummy tincidunt,velit arcu pulvinar

tortor

Thank YouLorem ipsum dolor



Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

n ac na, usto ve nonummy tncdunt, ve t arcu puv nar tortor,

velit in ipsum. Vestibulum auctor, augue id tempor cursus,t conva s ve t rsus d orem. aurs maesuada mo s dam.

ve t n psum. est uum auctor, augue d tempor cursus,

t convallis velit risus id lorem. Mauris malesuada mollis diam.

Lorem ipsum


Nameofthepresentation 12Nameofthepresentation 12

Lorem ipsum dolor sit amet, consectetuer adipiscing elit.In lacinia, usto vel nonummy tincidunt, velit arcu pulvinar tortor,

velit in ipsum. Vestibulum auctor, augue id tempor cursus,

t convallis velit risus id lorem. Mauris malesuada mollis diam.

velit in ipsum. Vestibulum auctor, augue id tempor cursus,

t conva s ve t rsus d orem. aurs maesuada mo s dam.


1 Title Slide Text Slide

Data Heavy Slide Double line Headline Slide

Section Break Concluding Slide

3

5

2

4

6

Arial regular 40 pt

Arial regular 30 pt

Arial regular 15 pt

Arial regular 40 pt

Arial regular 20 pt

Arial regular 15 pt

Arial regular 30 pt

Contents

FOLDER32


34/68

Folder

The logo width to be maintained at 50 mm. The logo is positioned in the center of the top half of

the cover page.

The inside part of the folder will have a pouch with a provision for a business card.

50 mm

80 mmDESIGNA

TION

TeritexBuilding,S

akiViharRoad,M

umbai 400 072.

Tel:91-22-2857

-2515,4030-710

0,Fax:91-22 -285

7-2517.

E- mail:ab gcc@

adityabirlaminac

s.com Website:w

ww.adityabirlam

inacs.comk har

Road,Mumbai 4

0

030-71

nacs.com Webs

ite: ww.adityabir

la inacs.com

Tg,Saki

Vih

22-2857-251

E- ail:ab g

5,4 030

ail:abgcc@adi

tyabirlain

texBuild

el: 91-

E-

Contents

SPRING FILE/BINDER 33


35/68

Spring File

The logo is placed in the top half of the cover to give it the right prominence. The logo also

appears on the spine of the folder, along with the subject name. Since the file may be

screen printed you have the option of using the flat color logo.

ANNUALMEETING

Contents

FAX SHEET AND EMAIL SIGNATURE34


36/68

Name Surname

Designation I [email protected] M: +91 98222 88888 I T: +91-22-2027259I F:+91-22-20225012 IAditya Birla Minacs I Teritex Building, Saki Vihar Road, Mumbai 400 072.I www.minacs.adityabirla.comI

Fax Message Sheet

The logo is placed on the top left corner of the page. The font of the company name and address

is Arial. The text is left aligned.

Email Signature

TThe name, designation, email id and contact numbers are in the top line while the company and

website address appear in the second line.

Blackberry Signature

The email signature for a blackberry uses the default font and has the name, designation,

company name and mobile number, one on each line.

Fax No.:

Date:

Total Pages:

Comments:

To:

From:

Subject:

FAX MESSAGE

,Teritex Building,Saki Vihar Road,Mumbai 400 072.Tel:91-22-2857-2515,4030-7100,Fax: 91-22-2857-2517.www.minacs.adityabirla.com

Font: Arial

Name: 8 pt BoldAddress: 8 pt Regular


To: [email protected]

Subject: Testing Email

This is just a test email. Do not read this.

Rajesh KumarManager - Corporate Communications

Aditya Birla Minacs

Mob: +91 98222 88888

Contents

35CAR STICKER AND GENERAL STICKER


37/68

Car Sticker

The logo along with the tagline is to be prominently displayed on the car sticker.

General Sticker

This can be designed as indicated above.

Car Sticker General Sticker

smartsourcing

Contents

PENCIL AND PEN36


38/68

Pencil and Pen

The brand name is displayed on the pen/pencil at the center of the body horizontally. On the pen,

ensure that it is in line with the clip.

A

DITYABIRLAMINACS

A

DITYABIRLAMINACS

ADITYA

BIRLAMINACS

ADITYA

BIRLAMINACS

Contents

MOUSE PAD 37


39/68

Mouse Pad

Place the logo on the bottom right of the mouse pad. The ideal size of the logo is 1/5th the width

of the mouse pad. The sun graphic to be reproduced at 10% of the green color shown in the

color palette.

Contents

DESKTOP AND WALL CALENDAR38


40/68

Desktop and Wall Calendar

The logo has to be prominently displayed on the calendars and other similar collaterals.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Cras eu magna at mi posuere tristique. Morbiante. Cras risus lacus,

tincidunt et, interdum sed, tincidunt vel, urna. Pellentesque diam elit, faucibus ut, consequat sed, fermentum in, risus. Duis

tristique nisldapibus risus. Pellentesque pulvinar magna nec tortor ullamcorper feugiat. Cras lacinia nunc. Curabitur at velit egetduitristique cursus. Morbi ut neque et dolor c ondimentum fringilla. Mauris purus. Etiam placerat. Mauris porttitor, nulla nec

pulvinar auctor, sapien risus elementum turpis, sed vestibulum velit elit ac nulla. Donec odio lacus, bibendum vel, ullamcorper

non, aliquet a, felis. Donec neque justo, scelerisque ac, euismod nec, mattis congue, purus. Aliquam sollicitudin suscipit dolor.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

smartsourcing

2007Jan

S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

FebS M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

MarS M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

smartsourcing

Contents

CD STICKER AND CD POUCH 39


41/68

CD Sticker and CD Pouch

The CD sticker is designed for simplicity using the company colors and the logo on the right

hand side of the CD. The space at the bottom can be used for printing the subject matter.

The CD pouch is similar in design to the CD sticker. The logo is at the right bottom corner,

above which are printed two lines for the subject matter.

Contents


42/68


43/68

SIGNAGE: INTERNAL42


44/68

Floor Sign

A simple clean look is promoted for internal signage as shown here. The logo appears at the

bottom of the sign and should fit the width of the text appearing above.

Department Signage

A minimum clear space of 3x, (where x is the height of the Aditya Birla lettering in the logo) is

to be maintained on all four sides of the logo. The rest of the information is to be laid out

aesthetically below the logo. Type is to be set in a lightground color chosen from the logo.

1FLOOR

2FLOOR

3FLOOR

4FLOOR

BackgroundCMYK PercentageC: 18M: 0Y: 100K: 18

3 x

Contents

RECEPTION 43


45/68

Reception Desk

The logo appears centrally aligned and prominently displayed on the background. Ensure that the

background used is elegant yet subtle, so that the logo stands out.

We can use the logo along with the tagline on the background.

smartsourcing

Contents

SIGNAGE: DIRECTIONAL44


46/68

Directional Signage

Position the logo on the top right hand corner. The sign appears below it as indicated. The

images used here are for representational purposes and are not actual signboards.

Contents

SIGNAGE: CAFETERIA 45


47/68

Name Tag

The name tag is chosen according to the material being used. When using a glass surface we

use the first name tag, while the second one is a matt finish stainless steel tag with the text

engraved on it.

Cafeteria

Position the logo on the right hand side of the sign. The logo should cover 25% of the total

length of the sign.

Font: Helvetica Neue Roman

Size should be 40% of the total height of the signboard.

Cafeteria

John Doe

John Doe

Name Tag

Name Tag

Contents


48/68


49/68


50/68


51/68

POSTER50


52/68

Poster

A grid is made by dividing the page into squares of 8 x 10 as shown above.

In the grid the top portion is used for placing the headline and copy. The visuals and body copy

have been evenly distributed in the lower half of the page. The logo appears in the lower section,

ideally in the right hand corner.

Logo area

Headline and

body copy area

Visual area

Tagline area


R: 114, G: 19, B: 52

Pantone: CVHexadecimal Code: 660033

Contents

POSTER 51


53/68

Poster

For all posters stick to the guidelines as suggested. Please note that placing the logo anywhere

else is not advisable.

Color Percentage

C: 72, M: 66, Y: 20, K: 13R: 67, G: 55, B: 110

Pantone: CV

Hexadecimal Code: 333366

Color Percentage

C: 80, M: 31, Y: 54, K: 20R: 43, G: 94, B: 81

Pantone: CV

Hexadecimal Code: 336666

Contents

BOOTH52


54/68

Booth Layout

The logo must be distinctly visible. It appears prominently on the front panel and in the reception

area. The elements shown here are indicative and could change depending on the venue and the

size of the Booth.

Contents

PODIUM 53


55/68

Podium

The logo has to appear in front and positioned on top. The width of the logo should be a

minimum of 1 ft 5 in in size, on a podium of approximate width of 2 ft 6 in.

Contents

BANNER: HORIZONTAL54


56/68

WELCOME

1:3 Horizontal Banner (3 ft : 9 ft)

Banner: Horizontal

This particular format has the logo displayed on the left hand side. The size of the logo depends

on the main text appearing on the banner. The size of the logo is in proportion to the entire

height of text on the right side. A minimum distance of 4x, where x is the height of the

Aditya Birla lettering in the logo, needs to be maintained between the logo and the message.

Contents

BANNER: VERTICAL 55


57/68

WELCOME

2:1 Vertical Banner (4 ft : 2 ft)

Banner: Vertical

The headline is followed by the logo, in the center. The copy to appear after the logo with a

minimum distance of 4x, where x is the height of the Aditya Birla lettering in the logo, being

maintained on all four sides. The logo is centrally aligned and has a minimum width of half the

width of the biggest line in the headline.

Contents

MERCHANDISE56


58/68

Cap

The logo has to be centrally aligned and placed on the top of the hood. It should be at a

minimum distance of x from all four sides, where x is the size of the Aditya Birla lettering on

the logo.

Mug

Use the logo with a width of at least 50 mm on the mug. For prominence, the logo should be

placed centrally in the available space.

Golf Ball

Use the logo with a with of at least 25 mm.

50 mm

Contents

MERCHANDISE 57


59/68

T-shirt

The logo should be displayed on the chest on the left side, it should be maximum 4 cm in width.

Contents

SCREEN SAVER58


60/68

Screen Saver

The Aditya Birla Minacs logo can be used interestingly on desktop wallpapers and screen

savers.

Color Percentage

C: 2, M: 18, Y: 44, K: 1R: 246, G: 205, B: 128

Color Percentage

C: 2, M: 13, Y: 38, K: 1R: 246, G: 218, B: 146

Contents

BRANDING 59


61/68

Tie and Scarf

The logo is not to be reproduced completely on ties. Use only the rising sun insignia as

indicated. The mark should be centrally aligned and has to lie above the cue of the tie.

Watches

For watches and other merchandise, please place the rising sun insignia in the best available

space to ensure visibility and integrity of the logo.

Contents

60 BRANDING : VEHICLES


62/68

Vehicles

The logo should be prominently positioned on the best available surface. On cars, it is to be

placed on the windscreen. In buses, it should appear on the sides and at the back as indicated

above and follow the same pattern for the vans.

Contents

61BRANDING : BACKDROP


63/68

Backdrop

The backdrop can be used for any event within or outside the organization. Ensure that the logo

appears prominently on the upper part of the backdrop so that it does not get obstructed by other

elements placed in front of it.

The backdrop can be used for any kind of sponsorship or press conference or any promotional

event to leverage the brand.

Contents

PLAQUE: VISION62


64/68

The Vision, Mission Statement Plaques

The vision and mission statement plaques are important elements of a companys branding.

They reflect the integrity of the companys purpose and value set. Use a matt finish stainless

steel sheet with the text matter engraved on it. The logo should not be used in a size less than

25% of the width of the plaque. The logo must be centrally aligned, to the bottom of the plaque.

We have an option of using either the rectangular or the circular shape depending upon the

space available to put the plaque.

Contents

PLAQUE: MISSION 63


65/68

Contents

COLOR SWATCHES

To be given to printers for matching color.

64


66/68

Contents

COLOR SWATCHES

To be given to printers for matching color.

65


67/68

Contents


68/68

ADITYA BIRLA MINACS


Tel: 91-22-2857-2515, 4030-7100, Fax: 91-22-2857-2517.

E-mail: [email protected]


MINACS WORLDWIDE INC.

180 Duncan Mill Road

Toronto, Ontario

Canada M3B 1Z6

Contents

abg minacs

Documents