welcometo Inbound Marketing SLC

Presented by Fit Marketing

#IMSLC @fitinbound

Abe Niederhauser

• 1 Billion unique people used YouTube each month.

• 100 hours of video are uploaded each minute on YouTube.

• 2nd most used search engine (after Google)

“Orabrush’s use of YouTube may be more impressive than say Pepsi or Old Spice…”

249 million views

151 million views

42 million views

1/5 the views at 1/100 the budget!

As of Jan 2014

VIDEO

WEBSITE

CHECKOUT

VIRALITY &LONG TERM

ENGAGEMENT

YouTube Marketing Funnel

8/20

8/26 9/1 9/7

9/13

9/19

9/25

10/110/7

10/13

10/19

10/25

10/31

11/611/1

211/1

811/2

411/3

0$0

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

$14,000

$16,000

Orapup Daily Revenue & Ad Spend

Revenue Ad Spend

Indiegogo Era

8/20

8/26 9/1 9/7

9/13

9/19

9/25

10/110/7

10/13

10/19

10/25

10/31

11/611/1

211/1

811/2

411/3

0$0

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

$14,000

$16,000

Orapup Daily Revenue & Ad Spend

Revenue Ad Spend

Indiegogo Era

Launch With Fans

Trippy VideoDevin’s Video

Amazon Checkout

New Website

Site Variations A

Site Variations BDemographic Breakout A

Broaden TargetingThanksgiving

Demographic Breakout B

Video Variations

Thumbnail Testing

• 55 conversion video variations.

• 245 landing page variations.

• 46 different price points.

welcometo Inbound Marketing SLC

Presented by Fit Marketing

#IMSLC @fitinbound