abdul rasheed and sharon thomas
TRANSCRIPT
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PROJECT REPORT
“A STUDY ON THE CUSTOMER SERVICE QUALITY
WITH REFERENCE TO VAIDYAMADHAM VAIDYASALAAND NURSING HOME”
Submitted to
University of Calicut
In Partial fulfillment of the requirement for the degree of
BACHELOR OF BUSINESS ADMINISTRATIONSubmitted by
ABDUL RASHEED. P.A
(Reg. No:S!N""!R#$%
Under the guidance of
Mr. SHARON THOMAS
(&ecturer' deartment of )anagement Studies%
Depar!e" #$ Ma"a%e!e" S&'(e)
MAR DIONYSIUS COLLEGE (!ffiliated to Calicut University%
*+,-*+,/
Depar!e" #$ Ma"a%e!e" S&'(e)
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MAR DIONYSIUS COLLEGE
PA0HANJI
CERTIFICATE
*his is to certify that Mr. A1'&2 Ra)3ee'. P.A is bonafide student of "achelor of
"usiness !dministration of the Depar!e" #$ Ma"a%e!e" S&'(e) in )ar
ionysius College Pa+han,i and this is the Pro,ect Reort entitled “A )&'4 #" 3e
5&)#!er )er6(5e 7&a2(4 8(3 re$ere"5e # Va('4a!a'3a! Va('4a)a2a a"'
"&r)("% 3#!e” is a genuine -or done by him in artial fulfillment of the a-ard of
degree of "achelor of "usiness !dministration of University of Calicut.
/0ternal /0aminer Prof. Ra,i. !.) Prof. Sharon *homas
( 12 % (/0ternal /0aminer%
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DECLARATION
I' ABDUL RASHEED. P.A is a bonafide student of deartment of management
studies' )ar ionysius college' Pa+han,i. I -ould lie to declare that this ro,ect
entitled “A )&'4 #" 3e 5&)#!er )er6(5e 7&a2(4 8(3 re$ere"5e #
Va('4a!a'3a! Va('4a)a2a a"' "&r)("% 3#!e” is a ro,ect -or done by me under
the guidance of Mr. S3ar#" T3#!a) eartment of )anagement Studies in artial
fulfillment for the a-ard of the degree of "achelor of "usiness !dministration'
submitted to University of Calicut. *his ro,ect is my genuine -or and is not
submitted to the university by any other erson in any other form.
Place : Pa+han,i Signature
ate: ABDUL RASHEED. P.A
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AC9NOWLEDGEMENT
I -ould lie to e0ress my sincere gratitude to all the eole -ho -ere
involved' directly and indirectly in the successful comletion of this ro,ect. 3irst and
foremost let me sincerely than !lmighty for maing me caable of comleting my ro,ect -or successfully and on time.
Ne0t I -ish to e0ress my hearty gratitude to our resected Princial Pr#$.
Ba14 J#)ep3 for roviding the ermission in taing u this ro,ect -or. I am
e0tremely thanful to Mr. S3ar#" T3#!a) for the active and atient suort
for-arded to me in resect of his ro,ect. I am very grateful to Mr). Ra:(. A.M
(12%' ro,ect guide' for his continuous' valuable and timely motivation -ithout
-hich the ro,ect -ould not have been efficiently comleted.
I render my -hole hearted thans to all the other resected faculties of the
management deartment' librarian' and all other office staff for their assistance and
cooeration given to me in regard to this -or.
)y sincere gratitude to-ards all the staffs of Va('4a!a'3a! Va('4)a2a ;
N&r)("% H#!e for the cooeration they rendered throughout my ro,ect' &ast but not
the least4 I -ould lie to than my arents and friends for roviding moral suort
during the venture.
ABDUL RASHEED. P.A
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CONTENT
No Chater Page
5 IN*R2UC*I2N 56$
5.5 Introduction #
5.# efinition #
5.$ imentions of quality #
5.7 )easuring service quality $
5.8 )easuring sub,ective elements of service quality $
5.9 )easuring 2b,ective elements of service quality $
# R/I/; 23 &I*/R!*UR/ 76<
$ C2)P!N= PR23I&/ >659
7 R/S/!RC1 )/*122&2?= 5
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CHAPTER < I
INTRODUCTION
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INTRODUCTION
Service quality is a comarison of e0ectation -ith erformance. ! business -ith high
service -ill meet customer needs -ish list remaining economically cometitive.
Imroved service quality may increase economic cometitiveness. *his aim may be
achieved by understanding and imroving oerational rocess4 identifying roblems'
quality and systematically4 establishing valid and reliable service erformance
measures and measuring customer satisfaction and other erformance customers.
De$("((#"
3rom the vie- of business administration' service quality is an achievement in
customer service. It reflects at each service encounter ' customer from service
e0ectation from ast e0eriences' -ord of mount and advertisement. In general
customers comare erceived service -ith e0ected service in -hich if the former
falls short of the latter the customer are disaointed.
D(!e"(#") #$ )er6(5e 7&a2(4
! customer e0ectation of a atients service is determined by factors such as
recommendations' ersonal needs and ast e0erience. *he e0ected service and
erceived service sometimes may not be equal thus leaving a ga . *he service quality
model or the @?a )odelA develoed by a grou of authors Parasuraman' Beithami
and "ery at ta0as and North Carolina in 5>8' highlights the main requirements for
delivering high service quality. It identifies five gas that cause unsuccessful delivery
customers generally have a tendency to comare the service they @e0erienceA -ith the
service they e0ect. If the e0erience does not match -ith the e0ectation there arises
ga. *en determaints may influence the aearance of a ga -ere described by
Parasuraman' Beithami and "ery in the S/RU!& model' reliability' resonsiveness
cometence' access' courtesy' security '&ater the determaints -ere reduced to five
tangibles' reliability' resonsiveness' service assurance and emathy in' so called Rater
)odel.
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Mea)&r("% )er6(5e Q&a2(4
)easuring service quality may be involve both sub,ective and ob,ective rocess. In
both cases' it is often some asect customers satisfaction -hich is being assessed.
1o-ever customer satisfaction on an indirect measure of service quality
Mea)&r("% )&1:e5(6e e2e!e") #$ )er6(5e 7&a2(4
Sub,ective rocess can be in charge to characterstics (assessed be the S/RU!&
model% in incidents(assessed in critical incident theory% frequen+ relevan+ analyse a
?erman term. *he most imortant and most used method -ith -hich to measure
sub,ective elements of service quality is the serqual method.
Mea)&r("% #1:e5(6e e2e!e") #$ )er6(5e 7&a2(4
2b,ective rocess may be subdivided into rimary rocess and secondary rocess.
uring rimary rocess' Silent customers create test eisodes of service or the service
eisodes of normal customers are observed. In secondary rocess' quantifiable factors
such as numbers of customers comlaints of returned goods are analysed in order tomae inference about service quality.
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CHAPTER < II
REVIEW OF LITERATURE
REVIEW OF LITERATURE
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5 . Ma(ap#" Re=3a ; S&r4a Ra#' D/0ectation and ercetions of service quality
-ith secial reference to life insurance cororation in )adurai districtE' Fournal of
business studies and research ' ol65' the resent aer attemt to insurance is the best
form of fortification against ris that has been formulated by men. Since ite emergence
insurance has become an avoidable to entry asect to entry asect of human life from
disorders of building roerties from house hold activities to multimillion doller
ro,ect.*he insurance industry in India -as oened u to rivate sector articiation in
the year #GGG. "ecause of the industry of rivate olayers in the insurance maret.
#. F&21&% S("%3 a"' Da6("'er 9a&r' Dservice quality and customer satisfaction in
bans: Revie- D Fournal of social and management seience ol HHHIH No. #
Service sector is gro-ing as an imortant sector in -orld economy. *he comle0
nature of service$ and their gro-ing imortance have made it necessary for firms to
deliver better service quality to satisfy their customer satisfaction is almost imortance
for the gro-th and survival of financial institution. *he resent research aer is an
effort to e0lore the contributions made by various researches to-ards the
measurement of service quality of bans and its relationshi -ith customer
satisfaction. *he various studies conducted at national as -ell as international level
reveal that service quality is ositively and strongly associated -ith customer
satisfaction and therefore' the ban should tae necessary ste to imrove service
quality to deliver better customer service in order to ee the customer satisfied ansretain them in long run.
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$ . G B3ara3( 9a!a3 @)easuring service quality (S/RU!&%in bansA Fournal
of social and management science ' vol HHHIH No.5. *he resent aer attemt to
satisfaction of the customer deends on the quality of service ' *herefore 'measuring
customer satisfactionhel the ban to understand the customer needs ' and change the
strategy of the ban accordingly. *he ob,ective of the aer is to determine the crucial
factors -hich affect the customer satisfaction in bans. *he methodology used in
survey model using structures questionnaire ti measure service quality. *he data is
collected from #7$ ban customers in )angalore city. *he S/RU!& is measured
on five different dimention of tangibility' reliability'resonsiveness' assurance and
emathy. *he analysis of data sho- that S/RU!& score for all ## items under the
said five bear negative signs. It means that e0ectations are greater than erformance'
this indicated that erceived quality is less than satisfactory and service quality ga
materiali+es.
7 . Neera: 9a&)3(= a"' M#"(4a A%%ar8a2>*+,+? Dservice quality measurement in
health sector a study in hosital of "hi-aniE6eyees ,ournal of science vol6# No.# .
*he concetuali+ation and measurement of service quality ercetions in case of
indiance health sector have been one of the most debated toics in the service maing
literature. *he service quality scale develoed -as an attemt to measure the
ercetion of service quality. *he resent study attemted to analyse service quality
rovided by hosital in "hi-ani(1ariyana% and the results demonstrates the usefulness
of the S/RU!& aroach as a measure of service quality.
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8 . V(=a) Ga&3a!>*+,,? DService quality ercetions of customers about insurance
comanies an emirical studyE India ,ournal of mareting vol75 No.$
O1:e5(6e #$ 3e )&'4
• *o determine the ercetion of customers regarding the service quality in
insyrance comanies
• *o determine to relevant diamensions of service quality.
F("'("%) #$ )&'4
Present study individual five dimension of the service quality ercetion namelytangibility' reliability' resonsiveness' assurance' emathy. *he analysis of these
dimensions indentified that bet-een ublic and rivate insurance comanies' rivate
insurance comany ICIC rudential has high tangibility interms of the emloyees
hysical evidence and ambians. 1o-ever ublic insurance &IC is the oldest comany
but emloyees of ICIC rudential are comaratively more rofessional. In case of
ambiance ' age in rivate insurance comanies are sending more than ublic
insurance comanies. *here fore customers erceive it as quality tangible offer in case
of rivate insurance comanies.
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CHAPTER < III
COMPANY PROFILE
COMPANY PROFILE
Va('34a Ma'3a!
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aidyamadham is one of the famous !shtavaidya grou of families in erala. !s said
before' they are the only one family belonging to the "harad-a,eeya grou. It is
believed that this family -as brought here as Saala aidya by none other than the
famous )e+hathole !gnihothri -ho conducted JJ soma yagas to re6establish the
edic arma and =agnya Culture of our country. Saala vaidya is a secial status
conferred on them -ho is resonsible for health of the articiants of yagnya.
*hough authentic roof is not available' incidents illustrating the legendary sills of
the hysicians of the family have come through generations. 2ne such incident -as
the birth of Pareeshith *hamuran' a noted scholar and one of the famous rulers of
erala. *he delivery -as so comlicated that the chances of saving both the mother
and the child became most unliely. *he then hysician of this family' -ho fortunately
arrived at the scene' decided to try his hands on the case. !fter obtaining consent from
the ing' it is said that he selected some herbs from the alace courtyard' ground it to
mae t-o tyes of medicines in aste form and alied one of them on one side of a
-ooden board and the second on the other side. *he attending mid-ife -as
secifically instructed to e0ose one side of the board to the vagina of the queen till
the delivery -as over and then reverse the board immediately as other-ise the -hole
internal arts -ould come out resulting in the death of the queen. *he child -as
named Pareeshith o-ing to these e0traordinary incidents related to his birth. (1ere
'Pareesha means a risy e0eriment.%. It must be noted that no medicines -ere
alied e0ternally nor taen internally. *his incident illustrates the e0tra ordinary
o-ers of !yurveda and the brilliant diagnostic sills of its ractitioners
A)3a6a('4a" Va('4a!a'3a! Va2(4a Nara4a"a" Na!1##'(r( ># 6 5J8J%'
-as a -ell no-n hysician of the family' -ho is remembered by many' for his
astonishing diagnostic sills and simle and effective treatments. 1e -as also an
e0ert in detecting )aranalashana (the signs of death%. 1e -as a confident and
daring hysician of his time' for he brought many comlicated treatments bac into
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ractice. 2ne such treatment -as utiraveshiam 6 a treatment to arrest the ageing
rocess. It is interesting to note that -hile e0tensive researches are still going on in
various medical discilines all over the -orld to arrest the ageing rocess' here India
there already e0isted a system of medicine -hich had a successful aroach to it and
hysicians -ho racticed it. No-adays eole do not sho- much interest in this
treatment because of its duration. Siravedha (cutting of vein to let out imure blood%
-as another rare rocess of treatment he brought into ractice.
&ate. !shtavaidyan aidyamadham Cheriya Narayanan Namboodiri is his grandson
and studied !yurveda in the guruula style under the tutelage of his grandfather. It -as
his grandfather -ho started the aidyamadham aidyasala K nursing home in 5J5#
)3a6a('4a" Va('4a!a'3a! Va2(4a Nara4a"a" Na!1##'(r( >%' -as a
legendary figure in his life time . 1e -as sometimes referred to as the most efficient
!yurvedic hysician so far born. Unlie his father he travelled e0tensively through the
length and breadth of the country to treat atients of chronic and comlicated diseases'
to deliver lectures on !yurveda and to artae in discussions and seminars ertaining
to the roagation of various treatment modalities cited in the !yurveda te0ts. ue to
his e0tensive no-ledge on various sub,ects lie Sansrit' edas' )ythology' ancient
Indian Culture and Classical arts etc.' he -as considered as a living encycloedia.
"eing a versatile genius he commanded high resect from every -al of life..
*he last 9&(pra6e)3(=a! in the history of !yurveda -as erformed by him some
fifty years ago. Suervised by his father and assisted by his son' he erformed
utiraveshiam for his friend and close comanion' the late Poomully asudevan
Namboodiriad.1e too u many a comlicated case -hich other hysicians dared not
and he dislayed an intense assion -hile dealing -ith various cases. *he honorary
title of VAIDYASHASTRA MAHODADHI -as conferred on him by Sree Sree
anchiamaoti )atathiathi Sree Fayendra Saras-athi S-amial' for his outstanding
contributions to !yurveda.
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NURSING HOME
*he nursing home is set amidst eaceful sylvan surroundings. /ngulfed by the
soothing foliage and medicinal lants' the nursing home is a haven for those seeing
mental and hysical rela0ation. *he inatient deartment of the nursing home started
functioning in 5J' initially -ith si0 rooms. *his -as gradually e0anded $G
sacious rooms equied -ith facilities for treatment' bathing and cooing. *o
accomodate more atients five secial rooms have been rented from the *rust.
Secially trained attendants tae care of the nursing art. 2ne relative or attendant is
allo-ed to stay -ith the atient. !ll tyes of treatments including Pa"53a=ar!a are
done here in the traditional style.
*he Clinical *reatments in !yurveda serve an imortant role in curing diseases
esecially of the chronic tye. *he treatments are generally divided into
t-o: SHODHANA (removal of adversely affected. doshas% K SHAMANA (curative%.
Panchashodhanaarma or Panchaarma is the most rominent one in the former
grou. Panchaarma treatments are not carried out on ra- atients. *his is because the
atient has to be conditioned to accet such serious treatments. *hese reliminary
treatments are called Snehas-eda. Pi+hichil or *hailadhara ( ouring of -arm oil% and
Navarai+hi (massage -ith secially reared i+hi made out of navara rice and
urunthotti ashaya etc% are the t-o ma,or treatments in snehas-eda. Snehaanam is
another tye in this grou. !t the same time snehaanam is done as Shamanachiilsa
too in -hich after snehaanam' irechana (medication for clearing bo-els% or amana
(medication to vomit% are done after s-edam (s-eating of the body by e0osing to
steam% as other-ise the cleansed doshas -ill dissolve into the dhathu (the basic
elements%. )edication' generally are for curation (Shamana%. ashaya' Choorna '
tablet etc are curative. *haradhara ( hara is a treament in -hich medicated fluid is
oured on the forehead -ith out brea -hile the body is being massaged% and
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*halaothichil (covering head -ith medicines -ell ground % too are included in the
shamana grou.
Panchaarma consists of five methods of urifying the body 6 asthi' (medicatedenema%' amanam' (medication to mae to vomit%' irechnam' (medication for
cleaning the bo-els%' Nasyam or Siro irechanam' (insertion through nose% K
Rathamosham' (&etting of imure blood%.
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CHAPTER < @
RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
INTRODUCTION
Research methodology is a -ay to find out the given roblem on a secific matter of
roblem that is also refered as research roblem. In methodology' research use
different critieria for solving searching the given research roblem. ifferent sources
use different tye of method for solving the roblem. If -e thin about the -ord
@)ethodologyA ' it is the -ay of searching the research roblem. (Industrial Research
Institute ' #G5G% !ccording to ?odard and )elvlee #GG7
!ccording unans-ered question or e0loring -hich currently not e0ist is a research.
In research methodology' research tries to search the given question systematically in
our o-n -ay and find out all ans-ers till conclusion. If research does not -or
systematically on roblem' then -ould be less ossibility to find out the final result for
finding research questions' a research face lot of roblems that can be$ effectively
resolved -ith using correct research methodology. *he advanced learners dictionary of
current /nglish lays do-n the meaning of research as a careful investigation or inquiry
esecially through for a ne- fails in any branch of no-ledge. Redmen K )ory(#GGJ%
define research as a systemati+ed effort to gain ne- no-ledge.
Sae!e" #$ pr#12e!
efining roblem in clean terms in very imortant to a research -or or a ro,ect-or' -hen the roblem got defined clearly. *he research can do hisLher -or
successfully. *hen aim of his study is detailed analysis of customer service quality of
aidhya )adam aidhya sala and Nursing home' ;hich is located ar )e+hathueur in
Palaad district.
O1:e5(6e)
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• *o find out the customer service quality rovided by the aidhya )adam
aidhya sala and nursing home
• *o find out -hat basis eole choose this hosital
S5#pe #$ 3e )&'4
*he study has a -ide scoe. *he survey included all tye of customers lie atients
and inatients of aidhya madam aidhya sala and nursing home. *he survey includes
all the customers quality rovided to customers at aidhya madam aidhya sala and
nursing home.
Sa!p2e De)(%"
Sa!p2e )(e M $G resondents
Sa!p2e e53"(7&e6 Random samling technique
Statistical tool grah and diagram are used for analy+ing
Daa 5#22e5(#"
S#&r5e #$ Daa
In the rocess of data collection the research should ee in mind' *-o tye of data
that is rimary and secondary data.
*he source of data -hich is used to this both rimary and secondary data. *he rimary
data is used as questionnaire and secondary sources are boos and internet.
L(!(a(#")
• *he si+e of samle is too small
• *here is a chance to misinterretation of questions
• *he eriod of study is very short
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D()r(1&(#" )3#8("% pre$er A4&r6e'(5 Trea!e"
#p("(#" N#. #$ re)p#"'e") Per5e"a%e
No side effect 5G $$
"etter than others > #
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Op("(#" N# #$ re)p#"'e") Per5e"a%e
Relatives
3riends
Colleagues
)edia
Nearer to home
*otal
5$
>
$
#
7
$G
7$
#
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D()r(1&(#" )3#8("% 5#!$#ra12e 8(3 3e p2a5e 83ere 3e $(r!
() 2#5ae'
Op("(#" N#. #$
re)p#"'e")
Per5e"a%e
=es #8 >$
No 8 5
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8e22 're))e'
Op("(#" N#. #$
re)p#"'e")
Per5e"a%e
=es #> J$ No #
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Op("(#" N#. #$
re)p#"'e")
Per5e"a%e
=es #8 >$
No 8 5
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re)p#"'e")
=es #G 9
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re)p#"'e")
=es #9 >
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*otal $G 5GG
)0%
#0%
&es
No
I"erprea(#"
In the above table sho-s that JG of customers are satisfied -ith the round
cloc services rovided by the hosital and only5G of customers are not
satisfied -ith this.
D()r(1&(#" )3#8("% )er6(5e) pr#6('e' a )pe5($(e' (!e
Op("(#" N#. #$
re)p#"'e")
Per5e"a%e
=es #J J
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&es No0%
20%
$0%
'0%
(0%
#00%
#20%
0)7
3%
&es
Colu!n#
I"erprea(#"
In the above table sho-s that J
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/0cellent
ery good
?ood!verage
"ad
*otal
5G
>
>7
6
$G
$$
#<
#<5$
6
5GG
*+cellent ,ery good -ood Average Bad0%
"%
#0%
#"%
20%
2"%
30%
3"% 033
27%027
0#3
0
*+cellent ,ery good -oodAverage Bad
I"erprea(#"
*he above diagram reresent that $$ of customers feels that ersonnel they are ready
to hel atients in e0cellent manner #
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/0cellent
ery good
?ood
!verage
"ad
*otal
57
<
9
$
6
$G
7<
#$
#G
5G
6
5GG
*+cellent ,ery good -ood Average Bad0%
"%
#0%
#"%
20%
2"%
30%
3"%
$0%
$"%
"0% 0$7
23%02
0#
0
*+cellent ,ery good -ood
Average Bad
I"erprea(#"
*he above chart reresent that 7
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re)p#"'e")
=es #> J$
No # <
*otal $G 5GG
&es No0%
#0%
20%
30%
$0%
"0%
'0%
70%
(0%
)0%
#00% 0)3
7%
&es
Colu!n#
I"erprea(#" !bove table sho-s that only J$ customers oined that service and other
rocedures are comlicated and
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1ighly satisfied
Satisfied
Neutralissatisfied
1ighly satisfied
*otal
5#
J
<#
6
$G
7G
$G
#$<
6
5GG
$0%
30%
23%
7%
.ighly satis/ed
atis/ed
Neutral
1issatis/ed
.ighly satis/ed
I"erprea(#"
In the above table sho-s that 7G of customers are highly satisfied' $G of
customers are satisfied #$ neutral' and
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1ighly satisfied
Satisfied
Neutral
issatisfied
1ighly dissatisfied
*otal
55
5G
>
5
6
$G
J<
$$
#<
$
6
5GG
0
"
#0
#"
20
2"
30
3"
$0 37
33
27
3
0
.ighly satis/ed
atis/ed
Neutral
1issatis/ed
.ighly dissatis/ed
I"erprea(#"
In the above table sho-s that $
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Op("(#" N# #$ re)p#"'e") Per5e"a%e
1ighly satisfied
Satisfied
Neutral
issatisfied
1ighly dissatisfied
*otal
58
J
8
5
6
$G
8G
$G
5<
$
6
5GG
0
#0
20
30
$0
"0
'0
"0
30
#7
3
0
.ighly satis/ed
atis/ed
Neutral
1issatis/ed.ighly dissatis/ed
I"erprea(#"
In the above table sho-s that 8G of customers are highly satisfied' $G of customers
are satisfied 5
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Op("(#" N#. #$
re)p#"'e")
Per5e"a%e
=es #J J<
No 5 $*otal $G 5GG
&es No0%
20%
$0%
'0%
(0%
#00%
#20%
0)7
3%
&es
Colu!n#
I"erprea(#" It is clear from the above table that J
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CHAPTER <
FINDINGS SUGGESTIONS
AND CONCLUSION
FINDINGS
aidhya )adham aidhya sala K Nursing home is one of the famous asta
vaidhya grou of families in erala. !fter aidhya aliya Narayanan
Namboodiri is the founder of vaidhyasala
)ost of the customers are referring ayurvedic treatment because of it is
better tan others.
)ost of the customers get information about the institution from
relatives.
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>$ of customers are comfortable -ith the lace' -here the firm is
located.
J$ of customers are oined that the hosital ersonnel neat K -ell
dressed. >$ of customers are oined that the hosital environment clean K -ell
dressed.
9
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$. &oo at all comlaints about the service' as an oortunity to
imrove aim to resolve any comlaint quality and efficiently.
CONCLUSION
*he study on customer service quality -as under taen in aidhya )adam aidhya
sala K Nursing home.
Customer service is the disline of roducing the best ossible solutions and suort
to the valued customer being everyone. ?reat customer service -ith dedications to the
customers need before' during and after sale or service arrangement. Service quality is
the achievement in customer service.
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*he customers in hosital feels that they are getting higher level of service quality
-hich -ill heads to long e0istence of the organi+ation.
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!PP/NIH
Q&e)(#""a(re
Personal ata
?ender:
istrict:
(*ic the most referable otion%
5 .W34 '# 4#& pre$er A4&r6e'(5 Trea!e"
No side effect "etter than others Cure for ever
!s tradition &ess costly
# . Fr#! 83ere '(' 4#& %e 3e ("$#r!a(#" a1#& 3() (")(&(#"
Relative 3riends Colleague )edia Nearer to home
$ . D# 4#& $ee2 5#!$#ra12e 8(3 3e p2a5e 83ere 3e $(r! () 2#5ae'
=es No
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7 . I) 3e 3#)p(a2 per)#""e2 "ea a"' 8e22 're))e'
=es No
8 . I) 3e 3#)p(a2 per)#""e2 e"6(r#"!e" 52ea" a"' 5#!$#ra12e
=es No
9 . I) 3e 3#)p(a2 per)#""e2 5#")('er("% pa(e") 1e2(e$ a"' e!#(#")
=es No
< . D#e) 3e 3#)p(a2 pr#6('e ("'(6('&a2 ae"(#" # pa(e")
=es No
> .Are 4#& )a()$(e' 8(3 3e r#&"' 3e 52#5= a )er6(5e)
=es No
J . I) 3e )er6(5e pr#'&5e' )pe5($(e' (!e
=es No
5G .W(22("%"e)) #$ 3#)p(a2 per)#"a2 # 3e2p 5&)#!er)
/0cellent ery good ?ood !verage "ad
55 .P#2(e a"' $r(e"'24 e"5#&"er #$ 3#)p(a2 per)#""e2 # 3e 5&)#!er)
/0cellent ery good ?ood !verage "ad
5# . D# 4#& $ee2 3a 3e )er6(5e) a"' #3er pr#5e'&re) are 5#!p2ee'
=es No
5$. W3a () 4#&r #p("(#" a1#& p34)(5a2 $a5(2((e) pr#6('e' 14 $(r!1ighly satisfied Satisfied Neutral issatisfied
.ighly satis/ed
57. Sa()$a5(#" #$ )er6(5e 53are a"' #3er epe")e)
1ighly satisfied Satisfied Neutral issatisfied
1ighly satisfied
58. C#) 6ar)e) 7&a2(4 #$ )er6(5e)
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1ighly satisfied Satisfied Neutral issatisfied
1ighly satisfied
59. W(22 4#& 1e re5#!!e"'("% 3e 3#)p(a2 # #3er)
=es No
BIBLIOGRAPHY
Prosects of aidhyamadam
;ebsite of aidhyamadam
Services mareting
• alarie ! Beithami
• )ary Fo "itner
• -ayne ?remler
• !,ay Pandit