abcs of producing the best match for spot colours...abcs of producing the best match for spot...
TRANSCRIPT
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ABCs of Producing the Best Match for Spot Colours
Lou PrestiaSr. Product Line Manager, Fiery
Mark FletcherAssociate Marketing SpecialistAPAC
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Agenda
• Why spot colours?
• How are spot colours produced?
• Spot colour challenges
• The value of DFE spot colour tools
• Three typical customer scenarios
• Useful resources
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Why Spot Colours?
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Corporate Colour Guidelines
4
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Corporate Colour Guidelines
5
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How Are Spot Colours Produced?
• In offset printing
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How Are Spot Colours Produced?
• In digital printing
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CMYK Based Printer’s Gamut
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10
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Spot Colour
Spot Colours at the Fiery Server
L: 44.08a: 67.69 b: 37.09
Fiery Spot Colour Libraries
HKS
Toyo
DIC
PANTONE
Fiery Output Profile
Printed OutputC: 4%
M: 97.5%Y: 73.5%K: 0%
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Spot Colour Challenges
1. Consistency
2. Accuracy
3. Design file challenges
4. Subjectivity
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Consistency
• Make sure the printer is in a known and repeatable state
• How often should I calibrate?
–After the engine is warmed up
–Before a large job
–Media changes
–Environmental fluctuations
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Accuracy
• Use a CMYK output profile for your press, paper, print settings and environment
–Define print system gamut
• Spot colour LUT created from the output profile
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Why choose Color Profiler Suite?
• Modular functionality in a complete solution
• Only profiling software to integrate with Fiery servers
Monitor Profiler
Express, Printer Profiler
Printer Match
Verify,
Auto Verify
Profile Editor
Profile Inspector
Measuring devices
Device Link
Software Modules
Profile Creation
Profile Evaluation
Quality Assurance
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Consistent and Accurate
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Design File Challenges
• Spot colour name
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PANTONE
Design File Challenges
• Spot colour name
• Spot colour not found
PANTONE+ V2 library colour not
found
C=30%M=100%Y=90%K=2%
PANTONE 19-2047
PANTONE 19-2047
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Design File Challenges
• Spot colour name
• Spot colour not found
• Spot colour plate not present
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Subjectivity
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DFE Tools for Spot Colour Matching
1. Works with all source applications
2. Fast, accurate, easy
3. Meets sophisticated colour-matching needs
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DFEs Spot Colour Tools
1. Edit spot colour definitions
2. Create or import new spot colour libraries
3. Define or modify spot colours from colourmeasurement devices
4. Export spot colour libraries
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Three Typical Customer Scenarios
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Typical Customer Scenario #1
• “I need to perfectly match the Coca-Cola logo”
Matching a known PANTONE colour
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Make Sure the DFE is Up-To-Date
Output will match the first time
you try!
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Typical Customer Scenario #2
• “I need to match the colour of this business card but I can’t find a PANTONE colour that matches it”
Matching a colour from a sample
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Add a New Spot Colour to Library
Spectrophotometer
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Typical Customer Scenario #3
• “Office documents we reproduce in-house don’t match our corporate standards”
Colour Consistency Across Documents
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Without Spot Colour Management
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With Spot Colour Management
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What We’ve Learned
• How are spot colours produced?
• Spot colour challenges
• The value of spot colour tools
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Resources
• White Paper: The Easiest Way to Get the Right Color Every Time
• Fiery How-To Guides at
– http://www.efi.com/resources/fiery-how-to-guides-and-docs/
http://www.efi.com/resources/fiery-how-to-guides-and-docs/
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Get the latest PANTONE Libraries
• PANTONE PLUS V3 Libraries (Coated and Uncoated)
• PANTONE PLUS Extended Gamut Library (Coated)
• PANTONE FASHION, HOME + INTERIOR Libraries
Go to http://www.efi.com/marketing/fiery-servers-and-software/downloads/pantone-library/
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eLearning Bundle
• Free 3-course bundle for all registrants1. Optimizing Color and Consistency with your Fiery Server
2. Spot Color Accuracy with your Fiery Server
3. Introduction to Fiery Color Profiler Suite
• How does it work?Look for email with details
Must sign up and begin courses by September 30, 2016
• Go to https://training.efi.com
• User name: WOFW.Color
• Password: Fiery.1
https://training.efi.com/
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Fiery Resources
• resources.efi.com/fiery
–Quick online assistance
–Software downloads
–Training resources
–More...
http://resources.efi.com/fiery
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Fiery Forums
FieryForums.efi.com
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Q&A
http://fieryforums.efi.com/
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Thank You!