abc data on publishing performance
TRANSCRIPT
Vacumet encourages recycling. VACU-BRITE®, HoloPRISM® and HoloSECURE® Papers are recyclable.
Please check the recyclability of Post Processing (Inks, Adhesives, Boards).
HoloPRISM® and VACUBRITE® Papers for Publishing Industry
Data from Audit Bureau Census
Vacumet produces metallized and holographic papers suitable for promotions, packaging, point-of-sale displays and more.Vacumet’s papers have been used for several promotional magazine and brochure covers. Vacumet’s role involved the manufacturing of millions of covers including;• Custom holographic art development• Art file support for printing• Oversight of printing and delivery to bindery
Evaluation of 8 monthly periodicals, featuring HoloPRISM holographic paper shows an average newsstand increase of 32%.
Represents over 11,000,000 magazine copies.
TV Guide – 2 cover Dale Earnhardt Jr NASCAR tie-in22% increase in newsstand sales against average of 200,000 units
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le (t
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feat
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g Ch
ristin
a Ap
pleg
ate
2 co
ver H
oloP
RISM
Ern
hard
t pap
er
050000
100000150000200000250000300000
WeekNewstand sales12 month avg+st dev-st dev
22% increase
25-Jan-07
16-Feb-07
10-Mar-
07
01-Apr-0
7
23-Apr-0
7
15-May
-07
06-Jun-07
28-Jun-07
20-Jul-0
7
11-Aug-0
7
02-Sep-07
24-Sep-07
16-Oct-
07
07-Nov-0
7
29-Nov-0
7
21-Dec-
070
50,000
100,000
150,000
200,000
250,000
Newstand SalesAverage-std. dev.+std. dev.
Three month celebration of Rolling Stone’s 40th Anniversary (data shown for 12 month newsstand sales of 2007)~200,000 additional newsstand copies sold during these 3 events representing an average newsstand sales increase of ~52%
TV Guide – 2 cover tribute to Dale Earnhardt – interesting to compare performance of “content rich” 7 cover promotion of Star Trek later in same period
2002
2 cove
r Ern
hardt H
oloPRISM pap
er
7 cove
r seri
es of S
tar Tr
ek (n
o speci
al eff
ects)
0
400000
800000
1200000
1600000
WeekNewstand sales12 month avg+st dev-st dev
46% increase in sales
TV Guide – 4 cover Elvis Presley tribute (data taken +/- 3 months surrounding promotion)At this time, TV Guide subscription base was around 9 million and newsstand sales averaged 1.3 million
ELVI
S 4
cove
r ser
ies o
n Ho
loPR
ISM
pap
er
0
500000
1000000
1500000
2000000
WeekNewstand sales12 month avg+st dev-st dev
30% increase in sales