abbreviate business plan

Abbreviated Business Plan

Hamilton’s Apparel

April 7, 2014

Andre’ Hamilton

Plans Report Andre’ Hardnett-Hamilton 2

Contents

Introduction 3

Vision, Mission, and Values 4

Funding Plan 5-6

Setup Plan 7-8

Marketing Plan 9-10

Gantt Chart 11

Expense Budget 12

Cash Position 13


IntroductionThis was an assignment for a technical writing class at the University of Texas at San Antonio during the spring 2014 term. It is an example of a abbreviated business plan that contains a vision, mission, and values statement, a funding, setup, and marketing plan, a Gantt chart, expense budget, and cash position.

Hamilton’s Apparel has a vision to bring high quality fashion and accessories, with trends towards music and art, to our customers through our online store and physical locations. We were established to provide world-class customer service, while providing a diverse shopping environment. Our values serve as a guide for our actions and describe how our business behaves in the world. We strive to be a great place to work where our employees are inspired to be the very best they can be. We show the importance of our customers by taking the time to focus on their needs and providing exceptional customer service.


Funding PlanThe following section includes a plan describing the actions necessary to obtain and control the company funds.

1. We will look for a consultant to oversee financial reports. The Chief Financial Officer, Billy Madison, will lead this task. This should take approximately two weeks.

2. We will construct a rough draft of our business plan. The Chief Financial Officer, Billy Madison, will lead this task. This should take approximately two weeks.

3. We will then finalize our business plan. The Chief Financial Officer, Billy Madison, will lead this task. This should take approximately two weeks.

4. We will take time to locate investing firms with a specialty in apparel. This task will be led by the Chief Executive Officer, Andre’ Hamilton. This should take approximately three weeks.

5. We will then contact those selected firms to schedule a meeting. The Vice President, Austin Rivers, will lead this task. This should take approximately three weeks.

6. Next we present our business plan to the firm. The Chief Financial Officer, Billy Madison, will lead this task. This should take approximately three weeks.

7. We will then continue with negotiates. The Chief Financial Officer, Billy Madison, will lead this task. This should take approximately two weeks.

8. We then take time to close the business deal. The Chief Financial Officer, Billy Madison, will lead this task. This will take approximately one week.

9. After closing the deal, we will proceed to open the company accounts. This task will be led by the Chief Executive Officer, Andre’ Hamilton. This will take approximately one week.

10. We will then develop purchasing procedures. The Chief Financial Officer, Billy Madison, will lead this task. This will take approximately three weeks.

11. We take the time to develop a supply chain. This task will be led by the Chief Executive Officer, Andre’ Hamilton. This will take approximately three weeks.

12. We move forward to develop a risk mitigation plan. The Vice President, Austin Rivers, will lead this task. This will take approximately two weeks.

13. We then assemble a manufacturing team. The Chief Financial Officer, Billy Madison, will lead this task. This will take approximately three weeks.

14. We then hire an enterprise team. The Chief Financial Officer, Billy Madison, will lead this task. This will take approximately three weeks.

15. We will hire an information technology team to handle our company network. The Chief Financial Officer, Billy Madison, will lead this task. This will take approximately two weeks.


Figure 1. Brandot Advantage. Brandot. Salem, New Hampshire.


Setup PlanThis section includes our setup plan. It is the description of tasks needed to prepare real estate and equipment, as well as employees and products.

1. We start with finding a suitable realtor. The Vice President, Austin Rivers, will lead this task. This will take approximately two weeks.

2. Then we will tour some potential properties. The Vice President, Austin Rivers, will lead this task. This will take approximately three weeks.

3. Next, we will decide on an office space. The Vice President, Austin Rivers, will lead this task. This will take approximately one week.

4. Next, we will decide on a warehouse property. The Vice President, Austin Rivers, will lead this task. This will take approximately one week.

5. Next, we will negotiate the lease for each property. The Vice President, Austin Rivers, will lead this task. This will take approximately two weeks.

6. Next, we will interview potential interior designers. This task will be led by the Chief Executive Officer, Andre’ Hamilton. This will take approximately two weeks.

7. We will then begin the property renovations. This task will be led by the Chief Executive Officer, Andre’ Hamilton. This will take approximately four weeks.

8. We will then purchase furniture. The Chief Financial Officer, Billy Madison, will lead this task. This will take approximately three weeks.

9. Next, we will purchase store equipment such as shelving, hangers, and mannequins. The Chief Financial Officer, Billy Madison, will lead this task. This will take approximately two weeks.

10. Next, we will purchase the shipping trucks. The Chief Financial Officer, Billy Madison, will lead this task. This will take approximately one week.

11. Now we will post ads for new employees. The Vice President, Austin Rivers, will lead this task. This will take approximately six weeks.

12. Next, we conduct interviews for potential employees. This task will be led by the Chief Executive Officer, Andre’ Hamilton. This is will take approximately three weeks.

13. We will now being hiring. The Chief Financial Officer, Billy Madison, will lead this task. This will take approximately one week.

14. We will begin training the new employees. The Vice President, Austin Rivers, will lead this task. This will take approximately six weeks.


Figure 2. Roden Gray men’s boutique. Jenny Lee. Gastown. 2013


Marketing PlanThis section is our step-by-step guide to publicizing Hamilton’s Apparel.

High quality fashion and accessories at an affordable price, the ability to shop from home, and great customer service are the main examples the market wants.

Our target locations are typically large urban-like areas with high population count and spending power. We market towards the well-educated 18-30 year old range, both male and female, with interests in art and music.

They can shop from our website and catalogs. We only use the best materials for our products. We provide a relaxing atmosphere and friendly staff to make for a more comfortable shopping experience.

We would like our customers to see that Hamilton’s recognizes their importance and make it our mission to provide world-class customer service. As a company we believe that we have a certain responsibility to remain environmentally and socially responsible for our product from beginning to end. We hope that our competitors follow us, and do the same.

1. We will hire a consultant with experience in fashion apparel to help achieve our goals. This task will be led by the Chief Executive Officer, Andre’ Hamilton. This will take approximately one week.

2. We will hire a social media expert to help spread the brand. This task will be led by the Chief Executive Officer, Andre’ Hamilton. This will take approximately one week.

3. Next, we hire an advertisement agency. The Chief Financial Officer, Billy Madison, will lead this task. This will take approximately two weeks.

4. We will then brainstorm ideas such as radio, TV, trade shows. This task will be led by the Chief Executive Officer, Andre’ Hamilton. This will take approximately two weeks.

5. Next, we will finalize all logo and advertisement designs. The Vice President, Austin Rivers, will lead this task. This will take approximately two weeks.

Figure 1. The Premium International Fashion Trade Show. Berlin. 2013.


6. We will then create the website. The Vice President, Austin Rivers, will lead this task. This will take approximately two weeks.

7. Next, we attend all trade shows. The Vice President, Austin Rivers, will lead this task. This will take approximately three weeks.

8. We will broadcast our radio commercial. The Vice President, Austin Rivers, will lead this task. This will take approximately one week.

9. We will air our television commercial. The Vice President, Austin Rivers, will lead this task. This will take approximately two weeks.

10. Next, we design the seasonal catalog. The Vice President, Austin Rivers, will lead this task. This will take approximately four weeks.

11. Next, we must negotiate the mailing methods. The Chief Financial Officer, Billy Madison, will lead this task. This will take approximately one week.

12. We will then try to acquire some celebrity endorsements. The Chief Financial Officer, Billy Madison, will lead this task. This will take approximately four weeks.

13. Next, we will seek additional sponsorships. The Chief Financial Officer, Billy Madison, will lead this task. This will take approximately four weeks.

14. We will host runway shows to showcase our products. This task will be led by the Chief Executive Officer, Andre’ Hamilton. This will take approximately two weeks.

abbreviate business plan

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