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  • 1ABBIE GREEN

    PROFESSIONAL PROMOTIONS PORTFOLIO

    abbie_green93@hotmail.co.uk

  • 2CONTENTS

    MAGAZINE PRODUCTION .4

    TREND FORECASTING .6

    CASE STUDY .8

    FINAL MAJOR PROJECT .10

    VIVA MAGAZINE .13

    WE ARE INDIGO PR .15

    Curricu lum Vitae

  • 3Curricu lum Vitae

    ABBIE GREEN

    07557749861abbie_green93@hotmail.co.uk

    ABOUT MEA devoted and passionate individual with

    a keen interest in fashion, who shows

    commitment and eagerness in a working

    environment. I have skills and experience

    in a number of different disciplines that

    have been honed through education and

    work placements. With a passion for PR

    and dealing with the public, I gained

    valuable experience interning during my

    placement year, before being trusted with

    more responsibility in a freelance role,

    that saw me co-managing a number of

    clients to meet their specific needs. This

    has given me greater confidence and skills

    transferable to a number of industries.

    WE ARE INDIGO - MAY 14 - AUGUST 14Freelance PR Account ExecutiveCo-managing accounts, taking a lead role in the planning and execution

    of important photo-shoots and promotional events.

    R-TEK - APRIL 14HR Intern Worked alongside the HR team within a company of 600+ employees

    creating organisation charts, creating copy for the internal magazine, and

    co-managing their better health at work scheme.

    WE ARE INDIGO MARCH 14 - APRIL 14PR InternInvolved in fashion call-ins and liaising with journalists, creating press

    packs, controlling social media and helping out with photo shoots, along

    with other related projects.

    Branded Lab PR - JANUARY 14 - MARCH 14Social Media InternWorked with a variety of different fashion brands taking control of their

    social media output across a number of different networks.

    VIVA LIFESTYLE MAGAZINE - SEPTEMBER 13 - JANUARY 14Editorial InternProducing interviews and features for both online and the printed

    magazine, as well building communications by liaising closely with PR

    and other media professionals.

    OXFAM WASTESAVER - SEPTEMBER 12 - JUNE 13 E-Commerce InternIdentifying emerging trends and carefully selecting, photographing and

    listing online the on-trend garments from the donated clothes.

    WORK EXPERIENCE EDUCATION The University of Huddersfield:Fashion Communication and Promotion (BA Hons) (2011-15)Developing skills in Fashion PR, marketing, trend forecasting,

    journalism and visual merchandising. Knowledge of Adobe

    software, Microsoft Office and all social media platforms.

    Stockton Sixth Form College:4 A Levels including Sociology (A), Business (B), Media

    (B) and Spanish (D)

    Grangefield School:12 GCSES A-B including Maths (B), English (B) and IT

    (AA)

    EMPLOYMENT SALES ASSISTANT

    NEW LOOK - JULY 13 - SEPTEMBER 13

    RIVER ISLAND - JUNE 12 - SEPTEMBER 12

    COLLECTABLES - OCTOBER 09 - AUGUST 11

    Developing skills in customer service, retail and working efficiently as part of a team to achieve important deadline and targets.

    REFERENCES Gemma Gore: Founder and director of We Are Indigo PR gemma@weareindigopr.com

    Charlotte Goldthorpe: Fashion Communication andPromotion Course Leader, University of Huddersfieldc.m.goldthorpe@hud.ac.uk

  • 4MAGAZINE PRODUCTION

    FINAL YEAR // GROUP PROJECT

    The brief was set to create a magazine within a short six week time frame; the magazine had to be a completely new concept appealing to a niche market. We identified a gap in the market for a maternity fashion magazine, Glow, as our primary research revealed that women are finding it increasingly difficult to style themselves and follow trends during pregnancy. In a group of four we successfully pitched the concept for Glow, to a panel, which would include original photo shoot imagery and advertisements as well as features and editorial content.

    SKILLS USED // Journalistic Writing, Editorial, Layout, Editing, Team Work, Styling, Time Management, Design , Organisation, Primary & Secondary Research

  • 5I took the role as editor-in-chief as I am very organised and can manage my time very well. I also was very keen to ensure everyones individual work related

    to each others and fitted well with how we were planning to market Glow. Although I was editor we all took an equal role in writing the features and styling

    and producing the photo shoots.

    Editors note

    Bag& Other Stories

    95.00

    Welcome to the very first issue of Glow! The team and I are very excited to finally be introducing the magazine to the shelves. Here at Glow, we strongly believe every woman deserves to enjoy fashion and ultimately feel stylish and sexy.

    Our magazine looks to become a fashion and lifestyle bible for pregnant women who still want to look and feel like themselves during this magical time in their lives.

    Glows debut issue will feature all things fashion including a host of features on our favourite new trends of 2015, wish lists, style pieces and how you can shop straight from the pages of our wonderful fashion editorials.

    Also look out for our fabulous beauty tips, health and fitness advice and of course what to do once your baby arrives.

    Our opinion piece Are Your Toddlers Dressing Like Teenagers? will certainly divide opinions, so be sure to check it out!

    Visit www.glow.co.uk for regular fashion and lifestyle updates and more of what is featured in the magazine.Enjoy, and until next time

    AbbieAbbie Green Editor in Chief

    Fashion Beauty Baby

    My must have...

    BlushSmashbox

    22.00 RomperTopshop16.00

    4.

    MY ROLE

    The BEAUTY Edit

    JANUARY-FEBRUARY 20154.00

    ARE YOUR TODDLERS DRESSED LIKE TEENAGERS?

    The hottest buys on the

    HIGHSTREET

    THE 10 MINUTE MAKEUP MASTERCLASS

    MeetColette Ali

    Meet the team

    CHLOE SMITHArt Director

    Favourite collection for SS/15:

    Victoria Beckham - Her designs have just the right amount of

    simplicity and elegance. No fuss.

    Celebrity maternity style icon:

    Kerry Washington - When it comes to red carpet looks, she does it well yet seems to do it even better whilst

    pregnant!

    ABBIE GREENEditor in Chief

    Favourite collection for SS/15:

    Alice + Olivias S/S 2015 collection was a

    definite stand out for me. Influenced by Stacey (the designers) recent trip to

    Chteau in Versailles, she took inspiration

    from their modern art installations.

    Celebrity maternity style icon:

    Is there any better than the Duchess of Cambridge when it comes to pregnancy style? She constantly

    looked elegant and chic while keeping in touch with her own personal style; I just cant wait to

    follow her fashion during her current pregnancy.

    GEORGIA WALKDENFeatures Editor

    Favourite collection for SS/15:

    Herms - I love the variety of colours that

    are used in the collection and all have a very fresh

    look.

    Celebrity maternity style icon:

    Sarah Jessica Parker - Ever since I first saw Sex

    and City I have loved Sarah Jessica Parker.

    During her pregnancy she discovered what

    suited her and stuck to that style.

    BRYONY DODDSFashion & Beauty Editor

    Favourite collection for SS/15:

    Valentino - Ive been a fan of the brand for years,

    and yet again, the latest collection never fails to disappoint. The peach

    toned dress in particular has been winking at me

    ever since I first saw it exhibited down the catwalk last year. One

    can dream, right?

    Celebrity maternity style icon:

    Blake Lively - Not only is she undeniably beautiful,

    Blake also happens to rock the whole

    pregnancy look. Correct me if Im wrong, but Im

    pretty sure she could wear a bin bag and still

    make it work.

    5.

  • 6BEHIND THE SCENE

    S

    We did a high street day wear and a beauty editorial for our two original photo shoots.

  • 7HealthHave you got thoughts you cant silence? Finding it hard to relax?Yoga is the answer! Yes, we may not be declaring any new ground breaking fitness technique here, but nevertheless, yoga really does work - so like they say, dont fix what isnt broken. Pregnancy, although being one of the most wonderful experiences of a womans life, can also be one of the most stressful. So, take some time each day or week or whenever you get a spare moment for some much needed you time. Yoga is a great way to stay active during pregnancy. It has incredible benefits, like boosting circulation and keeping the baby weight off. Have a bad back? Pain in your joints? We know its a long nine months waiting for your little miracle, so why not alleviate some of that stress with the yoga miracle. Who knows? Yoga may become you and your partners new fun thing to do together.

    Glow is telling you how to get that must need yoga fix without having to leave the house:

    YouTube If youre looking to get into yoga, a perfect starting place is the Yoga Today channel on YouTube. It has a vast array of videos that give you variety of exercises to do in the comfort of your own home. www.youtube.com/user/yogatoday/

    DVD Pregnancy Health Yoga is perfect for pregnant women looking to get their yoga kick. At 48.95, it may seem pricey, but the level of tuition this 210 minute DVD gives you makes it a worthwhile investment (and a lot cheaper than lessons, too). From beginners, to the more advanced, you will be sure to find some expert advice.

    Our top yoga guru Our yoga guru for this month had to be creator of Pregnancy Health Yoga