abarth press day 27 02 2013
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Abarth Press Day 27 02 2013. Abarth History. A « myth » created in 1949 by Carlo Abarth A brand re-launched in 2008 with its own personality. Abarth DNA: Unique Brand Positioning. Abarth DNA. NOTHING IS LIKE AN ABARTH: SIZE, SHAPE, SPEED AND SPIRIT. - PowerPoint PPT PresentationTRANSCRIPT
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Abarth Press Day 27 02 2013
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• A « myth » created in 1949 by Carlo Abarth• A brand re-launched in 2008 with its own personality
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Abarth History
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Abarth DNA: Unique Brand Positioning
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Abarth DNA
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Abarth: A Long Pedigree to build the future
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More than 50.000 sales since relaunch of the brand in 2008 (1.400 in Be-Lux)
Increased success over the years in Belgium and Luxemburg
More than 425 sales in 2012 in Belux (+23% versus 2011)
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Abarth 2012 2013: Facts and Figures
+9%
+10%
+23%
January 2013: 71/+18% January 2012
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Abarth 2013: Sales Network
7 Sales & After sales pointsBrusselsAntwerpGenkGentLiègeCharleroi Luxembourg
1 official Racing Point:Liège
4 AfterSales Points:KortrijkDendermondeEsch sur AlzetteDiekirch
8 to 10 new AfterSales points to come in 2013
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New Range 2013:•500 (Elaborabile – Turismo - Competizione)•Punto Supersport•Punto Supersport Essesse
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Abarth 2013: New Range
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Abarth 2013: New 500 Range
Abarth 500 Elaborabile 1.4 Turbo 135hp
Abarth 595 Turismo 1.4 Turbo 160hp
Abarth 595 Competizione 1.4 Turbo 160hp
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Abarth 2013: New 500 Range
Abarth 500 Elaborabile 1.4 Turbo 135hp Starting from 17.900€
Main contents :AircoFoglightLeather steering wheelParking sensorsAlloy wheels 16''Blue&MeRadio CD MP3
Totally customisable
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Abarth 2013: New 500 Range
Abarth 595 Turismo 1.4 Turbo 160hp Starting from 22.100€
Main contents (Elaborabile +) :PrivacyAuto aircoXenonAlloy wheels 17''Turismo kit Leather seatsHiFi systemAir Filter BMC
Lifestyle and Trendy
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Abarth 2013: New 500 Range
Abarth 595 Competizione 1.4 Turbo 160hpStarting from 23.100€
Main contents (Elaborabile +) :PrivacyAuto aircoXenonAlloy wheels 17''Red calipersCompetizione kit Record Monza ExhaustSabelt seatsAir Filter BMC
Sport and Racing
Record Monza exhaust system
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Abarth 2013: New 500 Range
Hatchback ConvertiblePrice Walk : 2.200€
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Abarth 2013: New 500 Range
Manual MTA « Competizione » transmissionPrice Walk : 1.400€
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Abarth 2013: New 500 Range
10 body paints :4 pastel3 Bicolore2 Metal 1 Tricoat
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Abarth 2013: New 500 Range
10 interiors:Traditional seats in fabric (1) and leather (4)Sabelt seats in fabric (1) and leather/alcantara (4)
SABELT SEATS
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Abarth 2013: New 500 Range
Upgrade kits range:
Exhaust system
Brake system
Alloy wheels
Suspensions
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Abarth 2013: New Punto Range
Abarth Punto SuperSport1.4 MultiAir 163hp
Abarth Punto SuperSport Esseesse1.4 MultiAir 180hp
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Abarth 2013: New Punto Range
Abarth Punto SuperSport1.4 MultiAir 163hp
Starting from 19.600€
Main contents :Auto aircoFoglightLeather steering wheelArmrestAlloy wheels 17''Blue&MeRadio CD MP3Painted calipers
Sporty & Affordable
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Abarth 2013: New Punto Range
Abarth Punto SuperSport Esseesse1.4 MultiAir 180hp
Starting from 22.200€
Main contents (SuperSPort +) :Alloy wheels 18’’ Matt BlackSabelt seatsAir Filter BMC
Sport & Racing
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Abarth 2013: New Punto Range
8 body paints :3 pastel + 1 Metal4 livrea’s with matt black paint on hood and roof
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Abarth 2013: New 500 Range
Upgrade kits range:
Brake system
Alloy wheels Suspensions
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21/04/23
“NOT THE SPEED,NOT THE THRILL. OUR GOAL IS THE DREAM.”
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21/04/23
RACING HAS CHANGED
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21/04/23
«DEMOCRATIC»
KARL’S RACING
CLOSE TO PEOPLE
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21/04/23
DETACHED
RACING TODAY
EXCLUSIVE
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21/04/23
OUR IDEA:
THE FIRST
TALENT SHOWFOR ROOKIE DRIVERS
LET NORMAL PEOPLE TO RACE
WITH PROFESSIONAL DRIVERS
THROUGH
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21/04/23 28
MAKE IT YOUR RACE2012 EDITION – FACTS&FIGURES
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530.000 fans (+100% VS 2011)30.000 registrations24 partipants to the bootcamp6 finalists1 winner6 TV episodes (in 6 languages, also FR/NL for Belgium)8 TV channels (in 8 countries) 2 national TV channels in Belgium (RTL-TVi & Life TV)174 minutes of TV reality-show900.000 contacts on TV
Abarth 2013: Highlights Make It Your Race 2012
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21/04/23 30
MAKE IT YOUR RACETHE 2013 EDITION
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Abarth 2013: Make It Your Race 2013
• Open to unlicensed drivers aged 18 or older
• An opportunity for young amateur drivers
• Programme is an adventure and « all inclusive » for entrants
• Easy to enter the competition: online via website
• Belgium & Luxemburg to compete against other countries
• An international programme with local activities
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21/04/23