A /B testing A /B testing with with

Google OptimizerGoogle OptimizerPresented by

Pete DuMelle PD Design, Inc

Brought to you by Fox Valley Computing Professionals

HTTP://PDDESIGNINC.COM

Fox Valley Computing Professionals

OverviewOverviewWhat is A /B TestingHow to use Google Optomizer

A / B TestingA / B Testing

Google OptimizerGoogle OptimizerFreeWebsite testing and

Optimization toolHelps optimize site design and

contentHelps increase revenue and ROI

How it worksHow it worksDesign two or three different

pagesSign up for an google accountAdd some Jave code to a few of

the pagesLet google track and direct web

trafficYou view the reports

How to set upHow to set upDesign your two or three

webpagesGo to www.google.com/websiteoptimizer

Login with google ID or make an new account

How to set up continueHow to set up continue

How to set up continueHow to set up continue

How to set up continueHow to set up continue

How to set up continueHow to set up continue

ReportingReporting

Plug-Ins for CMSPlug-Ins for CMSDrupal

◦ http://drupal.org/project/google_website_optimizer

WordPress◦ http://websiteoptimizer.contentrobot.com/

Joomla ◦ http://www.compassdesigns.net/joomla-

tutorials/how-to-use-google-web-optimizer-in-joomla

Take alwaysTake alwaysGoogle Optimizer

◦Free◦Easy to setup◦Works with CMS◦Good way to test Designs and

Content ◦Works in combination of Google

Analytics

Pete DuMellePD Design Inc847-768-8495

pdumelle@pddesigninc.comPresentation

http://www.pddesigninc.com/BusinessBuilding.shtml

Articles

http://ezinearticles.com/?expert=Peter_DuMelle

Thank You

Fox Valley Computing Professionals