aaxo digital marketing, erevenue and mobile
TRANSCRIPT
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AAXO Organiser Training Day
Mobile Marketing, eRevenue & Digital Marketing Strategy
10 February 2016
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In the fields of strategic management, marketing strategy and business strategy, digital strategy is the process of specifying an organization's vision, goals, opportunities and related activities in order to maximize the
business benefits of digital initiatives to the organization. Wikipedia
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Mobile Marketing
Digital Marketing
Strategy eRevenue
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Context
Company Strategy
Brand Strategy
Marketing Strategy & Implementation
Digital
eMail Marketing
Online Copywriting Web PR
Online Advertising PPC
Social Media
Others
ATL
OOH
Activations
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100 Billion App
Downloads by Jun 2015
From July 2008 in the Apple iStore for
iOS
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Try before you buy
and find out what works best for you
From July 2008 in the Apple iStore for
iOS
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Make your mobile magical
and memorable
for the guests
Simple strategy to keep checking back against
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Money matters, value is
even more important
It really isn’t always just about the
money
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Making the most
important people happy
It isn’t so easy to delight guests and customers after all
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Making sense of
the strategy is critical
It connects all the important stuff
together and keeps you on target
Digital Marketing Strategy
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Marketing in a digital age makes marketers
Super Heros
It is a skill and requires practice to
hone your super powers
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Thank You