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AasifMehmood January 20 at 2:31pm Reply Report

The word "perception" comes from the Latin words perceptio, percipio, and means "receiving,

collecting, and action of taking possession, apprehension with the mind or senses. What one

perceives is a result of interplays between past experiences, including one¶s culture, and theinterpretation of the perceived.

In the case of visual perception, some people can actually see the percept shift in their mind'seye. Others, who are not picture thinkers, may not necessarily perceive the 'shape-shifting' as

their world changes. The question, "Is the glass half empty or half full?" serves to demonstratethe way an object can be perceived in different ways. Just as one object can give rise to multiple

percepts, another object may fail to give rise to any percept at all: if the percept has no groundingin a person's experience, the person may literally not perceive it.

Preconceptions can influence how the world is perceived. The processes of perception routinelyalter what humans see. When people view something with a preconceived concept about it, they

tend to take those concepts and see them whether or not they are there. This problem stems fromthe fact that humans are unable to understand new information, without the inherent bias of their

previous knowledge. A person¶s knowledge creates his or her reality as much as the truth, because the human mind can only contemplate that to which it has been exposed. When objects

are viewed without understanding, the mind will try to reach for something that it alreadyrecognizes, in order to process what it is viewing. That which most closely relates to the

unfamiliar from our past experiences, makes up what we see when we look at things that wedon¶t comprehend.

Link to the article: http://sanjeevhimachali.blogspot.com/2011/01/perception-and-truth.html

We obtain information from the external world, from our senses: taste, hearing, smell, touch,sight. Then we somehow integrate and analyze perceived information and make our decision.

Decision is an ³outcome of mental processes (cognitive process) leading to the selection of acourse of action among several alternatives. Every decision making process produces a final

choice´. How do we make a decision, or even better to ask what leads us to make a decision? Allour decisions are directed by our instincts, unconsciously. The basic human instinct is self-

preservation or, in other words, survival and reproduction. But the decisions, which we makeaccording to our instincts, are different. That¶s because of the upbringing, different moral values,

and our ability to analyze behavior and learn. We always behave in order to maximize our instinct requirements, our ability to survive, preserve ourselves our family or our kind. This way

we have three basic levels of perception - Obtaining information, integration and analysis of information, and reaction. Our five senses is the input of information, while our actions and

decisions are the output. The source for the input information is external world, while the outputis our process of thinking based on our instincts. The understanding, which role instincts play in

our life, is crucial. Instincts is the foundation of human society, is the only one thing that allhumans have in common.



Let¶s discuss a few illustrations.

A glass filled to half of its capacity with a colorless liquid was presented to a group of five

people and asked to give comments. First one said, ³The glass is half empty´. The second one

took some time and replied, ³The glass is half full´. The third person echoed the views of the 2ndindividual and the fourth person echoed the views of the 1st individual. The fifth person took more than five minutes to make a conclusion and he said, ³The glass is not half-filled but it is

full. The bottom half is filled with water and the second half is filled with air´. These fiveindividuals were then described by a panel of psychological analysts as pessimistic, optimistic,

optimistic, pessimistic and over-optimistic respectively.All these individuals were then asked totake a sip from the glass and explain what it is. The first one came forward and took a sip, gave

numerous expressions on his face and said, ³I do not know what it is but I am certain that it is notwater´. The second person took a sip and said, ³It tastes like a cold-drink but I do not know

which one is it´. The third individual from the group came forward, took a sip and said, ³It isliquor. However, it is not a local or DESI liquor; it¶s English or imported liquor´. The fourth one

in the group said, ³It is Vodka mixed with a Cold-Drink´. Last person in the group, who waslooking very impatient and a bit tired, came forward and took a sip and said, ³It is Kauffman

Luxury Vintage Vodka. It is a Russian brand of Vodka. The word vodka comes from VODA, theRussian word for water´. After the second round, the panel of intellectual analysts described

these candidates as Innocent, Ignorant, Informed, Educated and well versed (and probablyexperienced), respectively.


Later on in the final stage of the assessment, this group was shown a picture of a woman and was

asked to describe the picture and support it with suitable reasoning. The first person from thegroup who was 24 years of age described the woman in the picture as ³Old and yet beautiful´.

The second individual had a look at the picture and described her as ³most beautiful woman thatI have ever seen; she is attractive and her eyes are awesome´. The third person in the group

described the picture woman as ³nothing astonishing or worth commenting; an average lookingwoman´. Fourth one in the group took a closer look, as if he is trying to search something in the

picture and he described her as ³the ugliest woman I have ever seen´. He said that he have seenand been with many beaut iful women and she is no where closer to them. In fact, with her facial

expressions, she is looking cheap and vulgar. The fifth person in the group, a 45 year old guy,described the woman in the picture as, ³a young lady from a rural community, trying to adjust

with urban culture and willing to learn´.

To elaborate more, let¶s also discuss about some of our sensory organs and their role in

perception. A curry or an eatable can be tasty or tasteless and spicy or plain based on the kind of food that you are used to or have been eating in the past. A particular type of music can be

soothing or melodious for one and noise for someone else. One kind of aroma can be a scent or afragrance for a person and an obnoxious smell for another. A touch by the same person can be



hard or soft for two different people. In each of the above four scenarios, we have mentionedabout two extremes of responses. Within these two extremes, there can be numerous other

variations. Hence, the perception of each individual becomes his moment of truth.

Let¶s discuss some more examples of perceptions. Four people, at lunch time, sitting acrossdining table and having serving plates and bowls in front of them. An outsider can perceive this,as if all four of them are having lunch; whereas, in real they may not. It is possible that one or

two of them are giving company to other two. In an another incident, a male and a female of same age group, going out together on several incidents, may be perceived as a couple having

romantic interests and links.


If you notice, in all these examples, none of the expressions, or perceptions was wrong. They all

were correct and true. All these perceptions were influenced by the past experiences, knowledge,social exposure and family culture of each one of them. Every individual is different and so are

their circumstances, situations and experiences, which in turn sway their outlook and their perception towards external things, nature, incidents, and events.

I would say our perception of reality is infinitely more important than reality itself. It isn¶t that

reality is not important, since reality is what we base our perceptions on, but that perceptions arethe ones that can make reality real. When we don¶t believe in something, how can it be real?

Until we start believing like we can, we can¶t.

Regards

AsifMehmood



AasifMehmood January 29 at 3:45pm Reply Report

A cluttered CV

CVs where people simply put all possible information and expect recruiters to scroll through

them to find out relevant details. The only destiny these CVs have is getting the 'delete' key pressed and landing up in the trash bins.

HR people get hundreds of applications for a single position. They don't have the time to sift

through your CV and see if each candidate suits their purpose. So, it is your job to make your CVas user-friendly, so that they can find the information they are looking for in a single glance.

More after the break...

Grammatical and spelling mistakes

Grammatical errors and spelling mistakes not only look shabby, but they reveal a lot about one?sattitude. If a HR manager receives a business proposal with grammar and spelling mistakes, the

first thing he would think is, "Is this person really serious about the business?"

Similarly, a CV with grammatical errors and spelling mistakes will suggest that he does not careenough for this opportunity, you are lazy and you do not have an eye for detail. Nobody wants to

hire an employee with any of these characteristics. So it's a given that such CVs are headed to therejected pile.

Past failures and/or health problems

Your CV is not the place for you to talk about past failures or health problems, so keep them off

paper. Some people may argue that almost everybody has the sense not to write about failuresand health problems on CVs and while I agree with them, it's been known to happen.

So this pointer is for those who do commit this mistake. Take a look at your CV again and if youhave addressed any of these problems directly or indirectly, it is wise to edit them out.

Current or expected CTC

Many people have developed the habit of writing about their current salary or expected salary on

a CV, as they assume that all prospective employers are going to ask about it, or that most jobnotifications require it. It is advised not to mention it on the CV, unless specifically asked to do

so.



Vague/unclear contact details

Picture this situation -- you have a menu card from a nearby restaurant in front of you. You like

the dishes they serve and the price is right too. You are impressed by the fact that they deliver within 10 minutes. You pick up the phone to make a call, but are not able to find the telephonenumber on the menu card. You look a second time, but you are still not able to find it. You're

hungry and there's another menu card from another restaurant right in front of you, which looksequally good.

What will you do? Won't you immediately place an order with the restaurant that offers a

number and ask them to send the food ASAP? Later, you may realise that there was a phonenumber on the first menu card, hidden somewhere in a corner, but the opportunity is gone now.

You may land up in a similar situation if your contact details are not clear or not easy to find for employers. Some other things to note here are:

* Provide a phone number where potential employers can talk to you directly and don't have to

go through your parents or friends.* Keep the e-mail addresses formal - mostly a combination of your first and last name.

* Keep the e-mail address small and uncomplicated to avoid any typing mistakes if employersdecide to contact you online.

Writing a CV is not a difficult task. The best person to do it is you. The only thing you need is toanalyse your candidature properly and present it well. You will need to draft and re-draft your

CV many times before you are finally happy with it.



AasifMehmood January 29 at 3:42pm Reply Report Small business marketing is all about determining the needs of your target market and then

providing solutions to meet those needs.

These 7 steps are aimed at entrepreneurs starting a small business and those who want to create a

successful small business marketing plan for an existing business.

Most small business promotions focus on how great their products and services are. Instead, you

should educate your target market consistently and start building a relationship that will establishyour credibility and trust. It is important to develop a marketing mindset. "Think Marketing"

your products and services all of the time. It is very important to consistently market your products and services. Don¶t fall into the trap of stop and go marketing. Some small business

owners only market when sales are down.

You can¶t have a successful small business without having a successful small business marketing plan. Effective small business marketing is the way to growth and profits.

If you¶re a small business owner or you want to know how to start a small business in the future,

this simple 7-step plan will help you understand your business and your target market.

How to Start a Small Business Marketing Plan: 7 Steps

Begin the process by answering these questions:

1) Who -- Who specifically is your target market? Who is your ideal client? What research canyou do to find out more about your target market?

2) What -- What products and services do your ideal clients want and need? What does your

product and service do for your ideal client? What problems does your product solve for your customer? What are the solutions that your ideal client is looking for? What is your area of

specialty that will differentiate you in the marketplace? What are the industry trends? What typeof message will your ideal client likely respond to? What are you ultimately selling? For

example: Are you selling eye glasses or are you selling vision? What is your unique mix of products and services? What is your pricing strategy?

3) Where -- Where is your ideal client? Where is your customer located geographically? Where

will you position yourself so they can easily find you? Where are the best places to get your marketing message to them? Will you speak to groups, hold seminars, or write a blog,

newsletters or articles?

4) When -- How frequently does your target market need to hear your marketing message? Whenare they most likely to buy your products and services?

5) Why -- Why are you in business? Why do customers or clients buy from you? Why should



they choose your product or service over your competition?

6) How -- How does your customer buy your product or service? How are you going to reach potential buyers for your services and products? How will you communicate your marketing

message? How will you provide customers or clients with the information they need to make

their buying decision?

7) Marketing Mindset ± Practice mastering a Marketing Mindset and you will be on the path to a

profitable small business.

With these 7 steps, you can take action towards starting a small business marketing plan thattargets new customers. "Marketing is about testing and evaluating your return on investment. But

it¶s primarily about helping people get what they want." Master these small business marketingsteps and you will be on the path to more profit and success as a business owner.



AasifMehmood January 29 at 3:40pm Reply Report WINGS WAYS IN MANAGEMENT

Concerns of micromanagement

Q: How do I protect my entrepreneurial team from corporate? It¶s always trying to

micromanagement us from above, handing down everything from the marketing spend toinventory targets. The interference really hurts our speed and morale.

- Name withheld, san Francisco

A: you¶d think the cliché about corporate stiffs showing up and smarmily announcing,´ We¶re

here to help you,´ Would be dead by now, but it still happens all the time, and it¶s still godawful.

When you¶re on the front lines, fighting for customer, wrestling with suppliers and distributors,and all the while deflecting competition from every direction, the last thing you need is senior

management stuffing you with pie-in-the-sky targets. It¶s enough to make you turn to your greatlittle entrepreneurial team and scream.

And that is exactly what you cannot do. Ever, ever, ever. Look, corporate is not the enemy,

although it can too often seem that way, with outsized demands or out-of-touch targets. It¶s justthat corporate has a job to do and sometimes, it actually knows some things you don¶t.

On its best days, then, corporate is not trying to micromanage you. It¶s trying to balance your

needs with the needs of other parts of the organization. It¶s trying to manage short-term resultsand long-term investments.

But there¶s a bigger reason not to ³protect´ your people from corporate-at least in public. Doing

so is a fast track to losing your team¶s confidence and respect. Every time you groan, ³Jim sayswe have to cut 10 per cent of inventory,´ or complain, ³Helen is forcing me get rid of steve

because he¶s so bad at meetings,´ you make yourself look like a marionette. That¶s career susicide for you and not much better for your team. Very soon, instead of looking to you for

direction, your people will be looking around you, searching for signs from the ³real boss´.

So, back to your problem. Obviously, we¶re not going to suggest you be come ³corporateapologist´¶ trying to sell every edict to your people like ice cream.

By all means, push back hard on behalf of your business. Challenge nonsense targets. Negotiate

for resources. But keep that process behind closed doors. When it is over, whether you¶ve madegains or not, own corporate¶s final decision as your own. Take it to your people as your plan.

Remember Jim¶s inventory cut? Say he won¶t budge, even after you¶ve made the case that it¶s



stupid in your business high demand environment. At that point, you need to buck up and moveon. Get with your team and figure out a way to delive the additional net income or cash that

corporate wants without whacking inventory levels and disappointing customers.

As for poor steve, whom Helen wants fired ± that¶s another case for you to own. If steve¶s a solid

contributor, instead of pulling the trigger while blaming Helen, quietly work your tail off toimprove his presentation skills.

In other words, make your job managing the interface between corporate and your team. Andwhen corporate makes that interface thorny, don¶t share your pain ± absorb it.

If that sounds a bit unnatural, that¶s because it is. It is perfectly human for managers to want to

blame ³up there´ for how hard it is ³down here´. But real leaders can¶t do that.

-New York Times.

aasif mehmood january 20 at 2

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