Event: AASHTO RAC – TRB Summer meetingSession Title: TIG Process for ImplementationDate: July, 2012Prepared by: Dale Peabody - MaineDOT

A Successful Practice for Implementation

AASHTO TECHNOLOGY IMPLEMENTATION GROUP

TIG is dedicated to sharing high-payoff, market-ready technologies among transportation agencies across the United States.

TIG promotes technological advancements in transportation, sponsors technology transfer efforts and encourages implementation of those advancements.

TIG reports to the Standing Committee on Highways (SCOH).

For more information visit www.aashtotig.org

What is TIG?

AASHTO TECHNOLOGY IMPLEMENTATION GROUP

The Executive Committee

State DOT Executive staff members (chief engineers, bureau directors, communication director)

FHWA (Joe Conway), Associate members (Fred Hejl)

RAC Region members

Dale Peabody

Jeffery Brown

Tommy Nantung

David Huft

Executive Committee selects focus technologies on annual basis

AASHTO TECHNOLOGY IMPLEMENTATION GROUP

• Form Lead States Team• Complete Market Analysis• Complete Marketing Plan• Work Plan• Measure Success

TIG Process

AASHTO TECHNOLOGY IMPLEMENTATION GROUP

The Lead States Team

A Lead States Team is a group of individuals representing a consortium of like-minded transportation agencies, industry, and other professionals, each with focus technology experience or knowledge and a commitment to supporting broad implementation of that focus technology.

Includes a marketing expert

AASHTO TECHNOLOGY IMPLEMENTATION GROUP

Documents and evaluates….

• the target audience

• opportunities and barriers to technology adoption

• and the proposed use of promotional tools to implement opportunities and overcome barriers.

Market Analysis

AASHTO TECHNOLOGY IMPLEMENTATION GROUP

A detailed work plan• Tasks – activity and responsibility• Schedule• Budgetfor promoting the expanded use of

the focus technology

Marketing Plan

AASHTO TECHNOLOGY IMPLEMENTATION GROUP

• Performance Measured via Surveys, Direct Feedback, etc.

• Close out meeting with Lead States Team & Executive Committee report

Measuring Success

AASHTO TECHNOLOGY IMPLEMENTATION GROUP

• Make Implementation a Team effort• Include Communications and/or

Marketing experts• Identify key decision makers and

champions• Use different tools to communicate

TIG Process at Home

Yes, this is safe to try at home.

AASHTO TECHNOLOGY IMPLEMENTATION GROUP

Cable Median Barrier

AASHTO TECHNOLOGY IMPLEMENTATION GROUP

QUESTIONS?