aaron mcgrath - acquirinag leads online - the online business makeover - 12/03/2012
TRANSCRIPT
Acquiring Leads Online
- Aaron McGrath- UK SMB Advertising Lead
AgendaExplosion of InternetGrowth of Online SpendMobile
SEOHow to get found
PPCBest PracticesWhy PPC?
BingThe Consumer ExperienceThe Advertiser Experience
ToolsHow to promote and manage your resources
Text/Icon/Pic
Text/Icon/Pic
Promoting Your Business
The Explosion of the internet and Online Spend
Online Spend
1.0
1.0
100,000% Growth in Online Content in the Last 10 years
Search Ad Spend Grew by 15% between 2010 & 2011
Mobile Ad Spend will double next year
Online Ad Spend will reach 40% of Total Ad Spend by 2015
.
SEO – How to get Found
Link Building
On Page Factors and Site Production
Site Structure
Crawlability
Best Practices
PPC - Best Practices
Keywords and Match Types
Always on Support
Bidding
Ad Copy
Budget
Targeting
How Bing Delivers For Consumers
33%
What’s in it for me
The Marketing Grail for SMBs
Affordable
No wastage
Targeted
Qualified leads
Scalable
Controllable
Tools and ResourcesStep 1: Sign up with your LiveID, or get a free LiveID to start
Step 2: Set your preferences so we know how to contact you and select which email alert you want to receive from us
Step 3: Add your website into the system
Step 4: Verify your website using one of the provided options
BWMT: Getting Started
BWMT: Checking Links to my Site
Easily see which links point to your website
Broken down by page and number of links
Click on any page to see individual links
Data sourced from Bing (& Yahoo)
BWMT: Adding a SitemapAdd a sitemap to help us find all of your content
Requires you have the sitemap hosted on your server
You can also insert an RSS feed for us
Get Started Today
Community Blog
Email Support
Chat
Support Center
Questions?
Appendix
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Location Extension – Step by Step Guide
Step 1 – In Campaigns view, select manage your business locations
Step 3 – Return to Campaigns view and select edit your campaign settings for the campaign that you want to enable ad extensions
Step 2 – Input your business location details, make sure you enter in your full business address and phone number. You can also import multiple business locations.
Step 4 – In Campaign Settings, scroll down to Advanced Settings / Ad extensions
Select Display the address and phone number from your business location in your text ads
• Select this and your text ad will display the address and phone number that you specified in the Business locations page
• Note – The user needs to be within a 50 mile radius of your business when he searches for your ad to see your address and phone number
• Note – If you have multiple business locations in a 50 mile radius where the user searched, he will see the location for the nearest business in your ad
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Device OS Targeting – Overview
What It Is Target users by either device (mobile or tablet) and/or OS
How It WorksBy selecting a specific OS, advertisers and app developers can target just those
users
Value Prop Increased engagement and budget efficient results in higher ROI
Launch DateAvailable in AdCenter UI and API (v8) in US, UK, CA, and FR
Desktop Tool support expected June