aamchi spices. l ogo mission to provide quality spices to wide range of consumers. vision be the...
TRANSCRIPT
AAMCHI SPICES
LOGO
Chief Executive Officer (Lakshmi
Krishnadas)
Chief Marketing Officer (James Thankachan)
Chief Financial Officer(Aneesh)
Chief of Human Resources (Parvathy K A)
Chief Operating Officer(Akhil Murali)
Production Head(Vishnu Prasad)
R&D Head (Shibin)
Board Members
MISSION
To provide quality spices to wide range of consumers .
VISION
Be the companion in each and every kitchen
India is the world's largest producer and exporter of spices
Produces and exports about 75 varieties of spices
The Spices Board has set the target of achieving a turnover of USD 3 billion
ABOUT AAMCHI SPICES Processing and marketing quality
spices like pepper, turmeric, chilly, coriander, and garam masalas
FSSAI accredited.
Collecting Spices directly from farmers
ORGANIZATIONAL CHART
PRODUCTS
Meat curry masala pasteGarlic paste Ginger pasteFish curry paste Fish fry masala pasteChicken masala gravy mixChili powder
Malabar fish curry gravy mix Kollam fish curry gravy mix
Kozhikodan meat masala
Kozhikodan chicken masala
Special Products
BASIC DETAILS
Main company outletsTrivandrum, Kollam, Alappuzha, Cochin, Trisur ,Kozhikkodu , Kalpatta and Kasargod.
Primary objective is to catch 30% of spices market of Kerala
INDUSTRY ANALYSIS
U.S, China, Vietnam, the UAE, Malaysia, Saudi Arabia, the UK, Germany, Singapore and Sri Lanka
April 2012 till December 2013, India exported spices worth US$ 1.85 billion to the different countries
The export of processed spices such as curry powder, mint products and spice oils and oleoresins accounted for 44.2 per cent of total exports
COMPETITORS
Everest Spices Mahashian Di Hatti Limited Catch Spices Cookme Spices Priya Spices Ramdev Food Products Pvt Ltd Saras Curry Powder Eastern Group
STRENGTH(S)
•Wide range of products•Choice of healthier meals•Natural products•Use of advanced Technology
WEAKNES(W)
•Product pricing to meet quality•Increase in operational expenses•Climate changes
THREATS (T)
•Competition from other brands•Increasing raw material price•Balancing between price & quality
OPPORTUNITY (O)
•Large potential domestic & International market•Increase purchase power of customer •Demand for variety products •Instant mix
THANK YOU