aai: audience analytics intelligence

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AAI: Audience Analytics Intelligence Jessica Milby Assistant Director for Collection Information

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AAI Audience Analytics Intelligence

Jessica MilbyAssistant Director for Collection Information

Audience Analytics

Expand the idea of audience and mine the resources you have

Online Collection Audience Analytics

Easy to access loads of it but it looks like thishellip

Gallery Reinstallation Plans

Curators + online analytics = puzzlement

Experimenting with Analytics

Experiment and keep an open mind

Blending Data from Different Resources

TMS

Page URL Object ID

Make your own primary key (with magic or string calculations)

Visualizing Answers

What was the Question

Experiment with an open mind but think about the viz audience

Possible Outcomes

What information and media do objects with high time on page metrics have in common

What will changes to collections content like adding styles and movements to object data have on object popularity

Further Investigations

Thank You

Audience Analytics

Expand the idea of audience and mine the resources you have

Online Collection Audience Analytics

Easy to access loads of it but it looks like thishellip

Gallery Reinstallation Plans

Curators + online analytics = puzzlement

Experimenting with Analytics

Experiment and keep an open mind

Blending Data from Different Resources

TMS

Page URL Object ID

Make your own primary key (with magic or string calculations)

Visualizing Answers

What was the Question

Experiment with an open mind but think about the viz audience

Possible Outcomes

What information and media do objects with high time on page metrics have in common

What will changes to collections content like adding styles and movements to object data have on object popularity

Further Investigations

Thank You

Online Collection Audience Analytics

Easy to access loads of it but it looks like thishellip

Gallery Reinstallation Plans

Curators + online analytics = puzzlement

Experimenting with Analytics

Experiment and keep an open mind

Blending Data from Different Resources

TMS

Page URL Object ID

Make your own primary key (with magic or string calculations)

Visualizing Answers

What was the Question

Experiment with an open mind but think about the viz audience

Possible Outcomes

What information and media do objects with high time on page metrics have in common

What will changes to collections content like adding styles and movements to object data have on object popularity

Further Investigations

Thank You

Gallery Reinstallation Plans

Curators + online analytics = puzzlement

Experimenting with Analytics

Experiment and keep an open mind

Blending Data from Different Resources

TMS

Page URL Object ID

Make your own primary key (with magic or string calculations)

Visualizing Answers

What was the Question

Experiment with an open mind but think about the viz audience

Possible Outcomes

What information and media do objects with high time on page metrics have in common

What will changes to collections content like adding styles and movements to object data have on object popularity

Further Investigations

Thank You

Experimenting with Analytics

Experiment and keep an open mind

Blending Data from Different Resources

TMS

Page URL Object ID

Make your own primary key (with magic or string calculations)

Visualizing Answers

What was the Question

Experiment with an open mind but think about the viz audience

Possible Outcomes

What information and media do objects with high time on page metrics have in common

What will changes to collections content like adding styles and movements to object data have on object popularity

Further Investigations

Thank You

Blending Data from Different Resources

TMS

Page URL Object ID

Make your own primary key (with magic or string calculations)

Visualizing Answers

What was the Question

Experiment with an open mind but think about the viz audience

Possible Outcomes

What information and media do objects with high time on page metrics have in common

What will changes to collections content like adding styles and movements to object data have on object popularity

Further Investigations

Thank You

Visualizing Answers

What was the Question

Experiment with an open mind but think about the viz audience

Possible Outcomes

What information and media do objects with high time on page metrics have in common

What will changes to collections content like adding styles and movements to object data have on object popularity

Further Investigations

Thank You

What was the Question

Experiment with an open mind but think about the viz audience

Possible Outcomes

What information and media do objects with high time on page metrics have in common

What will changes to collections content like adding styles and movements to object data have on object popularity

Further Investigations

Thank You

Possible Outcomes

What information and media do objects with high time on page metrics have in common

What will changes to collections content like adding styles and movements to object data have on object popularity

Further Investigations

Thank You

What information and media do objects with high time on page metrics have in common

What will changes to collections content like adding styles and movements to object data have on object popularity

Further Investigations

Thank You

Thank You