Is this the end of advertising as we know it?

The Bored Room

Three key boxes to tick

EVP

EngagementSurvey

Make itReal

Know where we are going

Know where we are at.

How to get there

Know where we’re going...

How to find out where you’re going..... A roadmap

An analysis of the following brands

Promises, Promises ……

Know where we’re at....

Employee engagement research

Engagement drivers• Type of job• Brand name/equity• Relationship between employee and organisational vision/performance• Growth opportunities• Culture• Co-workers• Skills enhancement• Relationship with the boss/immediate manager

Employee engagement research

Informal measures of engagement• Attendance at ‘all staff’ events such as Christmas parties & other

social events• Attendance at all-staff meetings • Response rate to the annual employee survey• Visits/use of the organisations intranet• Sickness absence• Number of referrals• Turnover/retention

• CLC Study from over 90,000 employees in 135 organisations

• 10 imperatives identified to maximise performance and retention

• Research correlates each driver to the % impact on performance and retention

Improve Performance Improve Retention

Let’s refresh ourselves on Employee Engagement Research

Making it real...

Provide Fair and Accurate Informal Feedback

Emphasize Employee Strengths

Clarify Performance Expectations

Leverage Employee “Fit”

Provide Solutions to Day to Day Challenges

1.

2.

3.

10 Imperatives. What works…..

4.

5.

to improve performance

Amplify the Good, Filter the Bad6.

Connect Employees with the Organisation and its success7.

Flexibility, and Innovation and Risk Taking

8.

Connect Employees with Talented Coworkers

Demonstrate a “Credible Commitment” toEmployee Development

9.

10.

Instill a Performance Culture: Communication,

10 Imperatives. What works…..to improve retention

Real Signs you are getting it right

• Employee Referrals• Employee testimonials• Employee retention

Employee testimonials

We know the answers….especially for graduates

Recognise

Communicate

Innovate

Collaborate

How do Graduates like to communicate?

Two wayExpressiveVisibleBroadNetworkedInformalAmbientMobile24/7

The future of communication?• There has been a massive shift in the past twelve months

• Companies are demanding tools that can help simplify communication channels, create great culture and foster innovation

IBM Graduates 2011:

Grad friendly Recognition

• Fair• Frequent• Friends• Fluid and fast• Visible

At APHS from the poster to the people

Grad friendly innovation

Old way New way

Innovation is easy

Lets recap……so we know

EVP

EngagementSurvey

Make itReal

Know where we are going

Know where we are at.

How to get there through improvedCommunication, Recognition, Innovation

Pulling it all together

Rackspacers

Real people you can talk to

Fitness Firsters

Fridoids

If your EVP was really true what would it be like?

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