The Truth Is

AADGP

Optimal Image Impact

2Feb-14www.JaniceHurleyTrailor.comOPTIMAL IMAGE IMPACTHow does your office want to be perceived?

3Feb-14www.JaniceHurleyTrailor.comOPTIMAL IMAGE IMPACT

5 Universal Practice Traitsthat successful offices have:1.2.3.4.5.

#1 Working with any of the administrative team is a delight

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280% increase$2.6 million/year $7.4 million9#2 There are clear systems in place that avoid stress

Respect Is a Given

Let me tell you a little bit about our doctors12

#3 They are as efficient as possible by letting every team member do what they legally can do

#4 They respect their patients by running on time

#5 They have a consistent marketing plan

If you do Facebook check to see that the settings are set to be interactive

Estimated 1,500 online searches a day for a dentist84% of dentists have websites less in suburban areas more in the city. 15% of the offices have more than one website11% of the offices have 3 or more websites

Make your website a priority

20Feb-14www.JaniceHurleyTrailor.comOPTIMAL IMAGE IMPACT

Photos are so important !

Check it outYour patient has quick access to each page of your website via tabs that then take them directly to that page without having to click yet again

23Feb-14www.JaniceHurleyTrailor.comOPTIMAL IMAGE IMPACT FUN FACTS ABOUT DENTAL WEBSITESYou have about 8 seconds to keep their interest61% of patients say they prefer paying on line76% prefer email or text reminders

24Feb-14www.JaniceHurleyTrailor.comOPTIMAL IMAGE IMPACT

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$379/monthOr52 cents an hour10 booksWith your demonstration FUN FACTS ABOUT DENTAL WEBSITES

Patients now click on videos quicker then before27Feb-14www.JaniceHurleyTrailor.comOPTIMAL IMAGE IMPACTBefore & After Patient Photos - 1 way

BeforeAfter

Be conscious of having:

Identical background Same lip color Head and mouth tilted the same Similar expression Same lighting to get the same skin tones Crop the photos so the head takes up the same amount of space in the photo. Crop so the lips take the same amount of space

Nicole B., Patient Coordinator

Nicole is the friendly person you will speak with when you call our office, schedule appointments and make financial arrangements. We are confident you will find her dual experiences in dental assisting and front office duties will help to answer all your questions about dentistry.

Having grown up in Bothell, Nicole was an avid soccer player and enjoys spending time outdoors. She looks forward to getting acquainted with each one of you!

31Feb-14www.JaniceHurleyTrailor.comOPTIMAL IMAGE IMPACTHow to take a good photo:Make friends with the camera the lensWhat ever is closest to the camera will look the biggestShake your face out to relax

32Feb-14www.JaniceHurleyTrailor.comOPTIMAL IMAGE IMPACTPhotos you do want:

FAIREXCELLENT

33Feb-14www.JaniceHurleyTrailor.comOPTIMAL IMAGE IMPACTCheck it outProfessional photos of your building and your sign on your website? Mapquest access?

34Feb-14www.JaniceHurleyTrailor.comOPTIMAL IMAGE IMPACTWhat is the plan for your website?

1.2.3.

35Feb-14www.JaniceHurleyTrailor.comOPTIMAL IMAGE IMPACTIts all about them The right music The right magazines magazine racks Refreshment area

Your treatment rooms?

Treatment Rooms

Look at the screen at the same distance.

What would it take?

Body LanguageTHE UNBELIEVABLE POWER OF NODDING

There is always a nice way to say EVERYTHINGYou gave me the wrong insurance informationWhats your name?Youre late I dont know if we can see you or not

There is always a nice way to say EVERYTHING your turnYou havent been brushingYou need to fill out this paperworkYou have a past due account

43Feb-14www.JaniceHurleyTrailor.comOPTIMAL IMAGE IMPACTThere is always a nice way to say EVERYTHING your turnWe can use an outside finance company but it requires a credit checkand if you qualify, we can go from there.

44Feb-14www.JaniceHurleyTrailor.comOPTIMAL IMAGE IMPACT

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