2011

 

27th Annual AACD Scientific Session

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“An AACD scientific session always lets me know how much I don’t know.”

“Three words: Content, Camaraderie, and Progressiveness.”

“AACD conferences keep the dentist at the forefront of dental knowledge.

My patients will benefit with the refined techniques I have acquired.”

Sponsorship & Advertising Guide

Platinum SPonSor – $80,000 (uSD)

• FreeinsertintheannualAACDScientificSes-sionattendeetotebags

• FourcomplimentaryticketstotheCelebrationofExcellencegala

• SponsorshiprecognitionontheAACDWebsite• Full-page,4-colordisplayadvertisementinthe

Journal of Cosmetic Dentistry*• Signagepromotingyoursponsorshipsatthe

annualAACDScientificSession• Sponsorshipnameintheprogramguide

GolD SPonSor – $50,000 - $79,999 (uSD)

• Half-page,4-colordisplayadvertisementintheJournal of Cosmetic Dentistry*

• ThreecomplimentaryticketstotheCelebrationofExcellencegala

• SponsorshiprecognitionontheAACDWebsite• Signagepromotingyoursponsorshipsatthe

annualAACDScientificSession• Sponsorshipnameintheprogramguide

Silver SPonSor – $10,000 - $49,999 (uSD)

• Quarter-page,4-colordisplayadvertisementintheJournal of Cosmetic Dentistry*

• SponsorshiprecognitionontheAACDWebsite• TwocomplimentaryticketstotheCelebrationof

Excellencegala• Signagepromotingyoursponsorshipsatthe

annualAACDScientificSession• Sponsorshipnameintheprogramguide

Bronze SPonSor – $2,500 - $9,999 (uSD)

• SponsorshiprecognitionontheAACDWebsite• Signagepromotingyoursponsorshipsatthe

annualAACDScientificSession• Sponsorshipnameintheprogramguide

*RestrictionsonadvertisementsintheJournal of Cosmetic Dentistryapply.

SponSoRSHipAnDADvERTiSingoppoRTuniTiESAACD CONFERENCE • WEDNEsDAy, MAy 18 - sAtuRDAy, MAy 21, 2011 • BOstON, MAss.

SPonSorShiP levelSTheAmericanAcademyofCosmeticDentistry(AACD)valuesthefinancialcommitmentsmadebyoursupporters.WegreatlyappreciateyourcontinualsupportoftheAACDthroughoutourfiscalyear.inrecognitionofyourefforts,wewillcombinebothyoureducationalandeventsupportalongwithyouradvertisingdollarstodeterminetheScientificSessionsponsorshiplevel.

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SponSoRSHipAnDADvERTiSingoppoRTuniTiESAACD CONFERENCE • WEDNEsDAy, MAy 18 - sAtuRDAy, MAy 21, 2011 • BOstON, MAss.

CorPorate leCture

$6,500: Saturday Only (Wed, Thu, Fri – SOLD OUT)

Thecorporatesponsoredlecturesarestructuredtofamiliarizeattendeeswithparticulartechniquesormaterialsinathree-hourlectureformat.AverylimitednumberoflectureswillbeofferedSaturday,May21,2011atthescientificsession.Attendanceforthelecturewilldependonroomcapacity.

CORpORAtE HANDs-ON WORksHOp

$4,500: Saturday Only (Wed, Thu, Fri – SOLD OUT)

Hands-onworkshopsaredesignedtofamiliarizeattendeeswithparticulartechniquesand/ormaterialsinathree-hourhands-onexperience.AlimitednumberofworkshopsareavailableonSaturdayatthescientificsessionandattendanceislimited.Workshopsetupisclassroomstyle,amaximumof50participants,butfinalattendancenumberwilldependonroomcapacity.Workshopsmustdevoteatleast75%oftheclasstimetohands-onclinicalapplicationsandsponsorsmustprovideaqualifiedinstructorforevery25participants.

PreSentation & ContraCt SuBmiSSion

Thepresenter(s)name,title,synopsis,andlearningobjectivesmustbesubmittedwitheachsponsorshipcontract.presentationinformationmustbesubmittedelectronically.perBoardapprovedpolicy,theAACDprofessionalEducationCommittee(pEC)hasfinalapprovalofthecorporatepresentations.ShouldaprogramorspeakerbeturneddownbythepEC,thedecisionmaybeappealedtotheBoardofDirectors.presentationswillbereviewedforprogramcontentandprogramcompatibilitypriortoacceptingthesponsorshipcontract.Submityourcontractandpresentationinformationto:

CarolSchwickrathAACDprofessionalEducation&EventManager402WestWilsonStreet,Madison,Wi53703Fax:608.222.9540|e-mail:carols@aacd.com

EDuCATionAlSponSoRSHipoppoRTuniTiESAACDistheworld’s#1sourceforcontinuingeducationamongcosmeticdentistryprofessionals.Bepartofthepremiereducationalprogrammingforcosmeticdentistrybysponsoringacorporatelectureand/oracorporatehands-onworkshop.Theseeducationalpresentationsaredescribedbelow.

SoCial enGaGementSAreyoulookingforwaystonetworkwithtargetedkeydecisionmakerswhileenhancingcustomerloyalty,increaseyourawareness,and/orgenerategoodwillinthecosmeticdentalprofession?Thefollowingareasamplingoftheopportunitiesavailabletodojustthat.

Welcome Reception: sold Out

Editorial Reception: sold Out

Accredited Members Reception: sold Out

Accreditation Mentoring Reception: $4,000Establishyourgrass-rootssupportofthisreceptionwhereAACDAccreditationCandidatesmeetandminglewithAccreditationMentors.Attendanceisexpectedtobebetween175-200participants.Thissponsorshipislimitedtoonesponsorandwillentitlethesponsorto:

• Sponsorshiprecognitionintheprogramguide• logoontheeventsignage• Recognitionincorporatedintotheevent• Fourinvitationstotheevent• Fiveminutesofpodiumtimeattheevent• networkingwiththeworld’sleadingcosmetic

dentalprofessionals

Promotional BranDinGpromoteyourcompanyfarbeyondthescientificsessionbyshowcasingyourcompany’slogo/nameontheofficialattendeekeepsakesthatallattendeeswillreceiveuponregistrationandwilllikelytakehomewiththemtouseformonthsorevenyearstocome.

tote Bags: $15,000–Highlightyourbrandontheofficialattendeetotebag.Continuetoseeyourbrandnotonlyatthescientificsession,butforyearstocomeasattendeeskeepandreusetheAACDtotebag.

t-shirts: $15,000–SponsoroneofthemostpopulargiveawaysateveryAACDmeeting.CompanynamewillbehighlightedontheT-Shirt.

SoCiAlEvEnTAnDSCiEnTiFiCSESSionRElATEDSponSoRSHipSChoosefromthislistofsponsorshipopportunities—orcombinetwoormoreopportunities—toreachthelevelofrecognitionyouwanttoachievewiththeworld’spremiercosmeticdentalprofessionals.pleasecontactJeffRoachviae-mailatjeffr@aacd.comorbyphoneat608.237.8823todiscussyoursponsorshipprogram.

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Water Bottles: $15,000–ThissponsorshipwillbeahugehitwiththemanydifferentwaterstationslocatedthroughouttheSheratonandHynesConven-tionCenter.(Product Supplied Price = $7,500)

usB Flash Drives: $15,000–SponsortheFlashdriveswhichwillfeatureallspeakernotesforthemeeting.BrandingopportunityontheFlashdriveunititselfandtheabilitytopre-loadmarketingmaterialontothedrive.

Lanyards: $12,000–Thisitemisanecessityforallattendees,sowhynotbeassociatedwitheachoneofthem.letourmembersknowyousupportAACD!(Product Supplied Price = $8,000)

Notepads & pens: $8,000–ifyouarelookingforascientificsessionkeepsakethatattendeeswillusetimeandtimeagain,thissponsorshipisforyou.(Product Supplied Price = $4,000)

sheraton Room keys: $5,000–TakeadvantageofthisuniquebrandingopportunityontheguestroomkeysfortheSheratonBoston.

tote Bag Insert: $1,500–getyourmarketingmaterialsdirectlyinthehandsofeveryattendee.Sponsormustprovidematerials.

SiGnaGeTheSheratonBostonHotelandHynesConventionCenterbothofferhighexposuresignageopportuni-tieswhichcanmakeyourbrandstandoutfromtherest.photosofspecificsignageareasareavailableuponrequest.

Interactive Digital Wall: $20,000–Maximizeyourexposureonthisuniqueinteractivedigitalwallwhichwillbelocatedoutsidetheexhibithallmainentranceandnearmeetingregistration.

Back Bay Hall Banners: $10,000–grabattendee’sattentionastheywalkthroughtheSheratonBackBaytotheHynesConventionCenter.Totalof(4)fourfree-standingsigns.SponsortoprovideartworkbyMarch23,2011.

Back Bay Hall Display Monitors: $3,000 (per day)–utilizethelargescreendisplaysintheveryhightrafficarealocatedbetweentheSheratonHotelandHynesConventionCenter.

Hynes Convention Center Rotunda (Levels 2 & 3 Available):CallForpricing

Other Opportunities –Wewelcomeuniqueideas.HelpAACDcreateinnovativewaystoshowcaseyourcompany.ContacttheAACDExecutiveofficetoday.*pleasenoteallpromotionalitemswillbeprovidedbyAACDunlessagreedtootherwise

TheAACDmaintainsfirstrightofrefusaltocompanieswishingtosponsoraneventorscientificsessionmaterialsforwhichasponsorhasalreadybeenestablished.AttendingexhibitingcompanieswillbegivenfirstpriorityforallScientificSessionsponsorshipopportunitiesuntilFebruary28,2011.AfterFebruary28,2011,remainingsponsorshipopportunitieswillbecomeavailabletobothexhibitingandnon-exhibitingcompanies.TheAACDExecutiveCommitteehasfinalapprovalonallsponsorships.

pRogRAMguiDEADvERTiSing• LIMItED spACE AvAILABLE •

Theprogramguidefeaturesseventabpages,sixfacingpages(lefthandpagefacingatabpage),oneinsidefrontcover,oneinsidebackcover,onebackcover,onebellyband,andonebookmarkavailableforadvertising.Alladsareprinted4-colorandthebookisspiralbound.

ADvERtIsINg spECs:

Tab Pages (7):• Trimmeasurement-9”x11”• livearea-8”x10”• Bleedmeasurement-9.5”x11.5”

(¼”onallsides)• 4-coloradprovidedinelectronicformat*• Colorlogoinelectronicformatfortabarea*

Facing Pages (6):• Trimmeasurement-8.5”x11”• livearea-7.5”x10”• Bleedmeasurement-9.0”x11.5”

(¼”onallsides)• 4-coloradprovidedinelectronicformat*

Covers (3):• Trimmeasurement-9”x11”• livearea-8”x10”• Bleedmeasurement-9.5”x11.5”

(¼”onallsides)• 4-coloradprovidedinelectronicformat*

Bellyband (1) & Bookmark (1):• pleasecontactusforfurtherinformation

MaterialsareduenolaterthanMonday,March21,2011.Duetothespecialnatureofthescientificsessionprogramguide,alladvertisementsmust be prepaid.paymentisduebyMarch21,2011.Allinvoicesmustbepaidinordertoexhibitatthe2011scientificsession.

••• Due to the limited number of advertisements available, reservations are taken on a first-come, first-served basis.

Contact Information: JeffRoachjeffr@aacd.com800.543.9220phone608.237.8823Directline608.222.9540Fax

* 10% discount for AAcd corporAte MeMbers

aCCePtaBle eleCtroniC format (MAC & pC FORMAt):

press Quality pDF createdfromnativefile(withbleedisrequired–embedallfonts)

Other less desirable formats include (Mac & PC format)*:

• photoshopCS4(flattenedTiFfile,withbleed&cropmarks)

• inDesignCS4(withbleed&cropmarks)• illustratorCS4

(textturnedtooutlines,withbleed&cropmarks)• QuarkXpress(6.0)

(nativeQuarkfileswillnotbeaccepted.AllQuarkfilesmustbesentaspressQualitypDF)

* Placed on: CD-ROM only* When sending Press Quality PDF it is required to have bleed.

ifsendingnativefiles,donotsendanyunusedfiles.Besuretoincludeallplacedartalongwithprinter&screenfonts,acolorproofprintedat100%,andaprintoutofthediskdirectory.

* A Placement Order Form listing publication and placement MUST be included with all ads.

pRICEs ARE As FOLLOWs:

Tab Pages (7):(TableofContents,Wednesday,Thursday,Friday,Saturday,Speakers,andExhibitors)............ $2,500(uSD)

Facing Pages (6):(Wednesday,Thursday,Friday,Saturday,Speakers,andExhibitors) ............. $2,300(uSD)

Inside Front Cover:...................... $4,300(uSD)Inside Back Cover:...................... $4,200(uSD)Back Cover:..................................... $4,500(uSD)

AACD2011SponSoRSHipAnDADvERTiSingFoRM

Company & Contact Information

Companyname:_________________________________________________________________________________________________________

Address:________________________________________________________________________________________________________________

City:__________________________________________________ State:_______________________ Zip:_____________________________

phone: ______________________________________________________________ Fax:_____________________________________________

TollFree:_________________________________________________________ Website:_____________________________________________

SponsorContactname: __________________________________________________________________________________________________

E-mail:__________________________________________________________________________________________________________________

SPonSorShiPS anD aDvertiSinG (circle your choice)

sponsorship Item/s tOtAL $_____________________________

Allcompaniesapplyingforsponsorshipmustcompleteandsubmitanapplication.TheAACDwill not processtheapplicationuntilfullpaymentisreceived.

MeThOD OF PayMenT:

Checkno.:____________ Amount:$_________________________

CreditCardno.:_____________________________________________ ExpDate:________________ CardSecurityCode:___________

nameasitAppearsonCreditCard: ________________________________________________________________________________________

CardholderSignature:_____________________________________________________________________________________________________

i/Wehavereadandwillabidebytheconditionssetforthonthiscontract,whichtheundersignedapplicantagreesispartofthiscontractforsponsorship.

______________________________________________________________________ Date:_____________________Authorized Signature/Title

Return to: Jeff Roach 402 West Wilson street, Madison, WI 53703Fax: 608.222.9540 | E-mail: jeffr@aacd.com

CorPorate PreSentationSCorporatelecture.......................................$6,500

(Saturdayonly)CorporateHands-onWorkshop.......$4,500

(Saturdayonly)SoCial enGaGementSWelcomeReception.........................SolDouTEditorialReception............................SolDouTAccreditedMembers

Reception........................................SolDouTAccreditationMentoring

Reception..................................................$4,000

Promotional BranDinGToteBags......................................... $15,000(uSD)uSBFlashDrives....................... $15,000(uSD)T-Shirts.............................................. $15,000(uSD)WaterBottles................................. $15,000(uSD)

productSupplied$7,500lanyards............................................$12,000(uSD)

productSupplied$8,000notepads&pens..........................$8,000(uSD)

productSupplied$4,000SheratonRoomKeys.................$5,000(uSD)ToteBaginsert................................ $1,500(uSD)

SiGnaGeinteractiveDigitalWall.............$20,000(uSD)BackBayHallBanners.......... $10,000(uSD)BackBayHallDisplayMoniters.........$3,000

(uSD)perdayHynesConventionCenter

Rotunda.................................... CallforpricingpROgRAM BOOk ADvERtIsINgTabpages...........................................$2,500(uSD)Facingpages....................................$2,300(uSD)insideFrontCover........................$4,300(uSD)insideBackCover........................$4,200(uSD)BackCover........................................$4,500(uSD)

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Advertisers and their agencies assume any liability for the content of their advertisements in all AACD publications and the AACD Website, including any claims arising there from. The AACD reserves the right to reject any advertise-ment considered unsuitable according to AACD policy. The current editor of the Journal of Cosmetic Dentistry cannot be utilized in any advertisement for product endorsement. Officers of the Academy, members of the Board of Directors, and members of the American Board of Cosmetic Dentistry may endorse products, but may not include their Academy position in the endorsement. All elected or appointed officials of the Academy who utilize their titles in their speaking, writing, or advertisements must include a disclaimer that states: “The AACD does not endorse any products or commercial techniques. The opinions I express here are my own and should in no way be interpreted to imply that they necessarily represent those of the AACD.” In addition, the AACD does not rent the use of our mailing list or publish ads for competing dental meetings in the Journal of Cosmetic Dentistry, the Academy Connection, through the AACD eUpdate, or on the AACD Website. An example of a “competing meeting” is one taking place within 30 days of the start or finish of the annual AACD scientific session or regional meeting.

Payment terms and CanCellation PoliCyInvoices must be paid within 30 days of the date of billing. If an invoice is past 30 days, payment needs to accompany the new artwork for the next ad. If a second advertisement is scheduled with the original invoice outstanding, the advertising will only be allowed to run if payment for the new advertisement and for the outstanding invoice accompanies the artwork for the new ad. Cover advertisements cannot be canceled. No cancellations will be accepted after the artwork deadline has passed. Cancellations submitted less than two weeks prior to the artwork deadline will be charged a $250 (USD) administrative fee.Any advertiser canceling a contract after it has begun will be charged a short rate in addition to the $250 (USD) administrative fee. The short rate is dependent upon the total number of advertisements that have run. All invoices that become past due will be assessed a 5% late fee for each month the invoice remains overdue. All accounts must remain current in order to exhibit at the annual AACD scientific session or regional meeting.

ProduCtion ChargesThe AACD only accepts digital artwork as outlined in the advertising specifications guidelines. Any variations made to artwork submitted may result in additional charges.

ad submission requirementsPlease use the following specifications for Macintosh and PC Platforms when creating ads for the Journal of Cosmetic Dentistry, Annual AACD Scientific Session Preliminary Guide and Program Guide, Regional Meeting Program Book, Academy Connection, AACD eUpdate and AACD Website.

Preferred software for ad submissions•PressqualityPDF,withallfontsfullyembeded,

show crop marks and bleed•AdobeIllustrator® Photoshop® InDesign® CS4•QuarkXPress™(NativeQuarkfileswillNOTbe

accepted, as Adobe InDesign is used for layout of our publications.AllQuarkfilesmustbesentaspressqualityPDFshowingcropmarksandbleed.)

Fonts•Postscriptfontsonly;noTrueTypeorMultimasterfonts• Includeallprinterandscreenfonts•Noappliedstylesforboldoritalic•ChangefontstooutlinesinIllustrator®, InDesign, and

all applicable programs.•FlattenallPhotoshop® files

Proofs for Print•Colorproofsmustbeprovided•TheAACDisnotliableforanyvariationsofanadifa

proof is not provided

saving Files for Print• Includeallhigh-resolutionsupportfiles•Adsizeiscorrect;CMYKfilesonly;300dpiforallart•SaveasTIF,EPSorAI(JPGorLZWnotaccepted)•Diskdirectorymustbeincluded• Indicatetheissuedateandpublicationname

Printing specifications•Directtoplate;Four-color•Perfectbinding(JCD)•Spiralbound(Scientific Session Program Guide)•SaddleStitched(Academy Connection, Scientific

Session Preliminary Guide, Regional Meeting Program Guide)

Website requirements•Adsizeiscorrect;RGBfiles;72dpiforallart•SaveasJPG,GIForPNG•ContactAACDforsizeandfilespecifications

Contact• Director of Strategic Partnerships, JeffRoach

jeffr@aacd.com, advertising@aacd.com, or 800.543.9220

• ArtDirector,LynnetteRogersandGraphicDesigner,ElizabethKiracofe graphics@aacd.com or 800.543.9220

ADvERTISINGPOLICY&SUBMISSIONREQUIREMENTS

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