Introduction to social word

Social Apps History

•G1- Friends lists (classmates)

•G2 - Social networks (Linkedin, myspace)

•G3 - Social interactions (Facebook)

•G4 - Annotated networs

Facebook

• Launched in 2004

• Initially, the membership was restricted to students of Harvard University, and subsequently expanded to other US and Canadian colleges then to European and (email addresses with .edu)

• Since September 11, 2006, it has been available for any email address globally

• On May 24, 2007, Facebook launched the Facebook Platform

• As of July. 25th 2008, with 90 million active users, FaceBook is the largest social networking site globally before MySpace

online Social Operating System

•Facebook allows developers to build their own applications

•The success of an application is highly dependent on the application’s virility

Biz Model

•Different ways of making money with an application:

•Promoting third-party applications

•Selling advertising space

•Selling online services

•Selling products

Open Social

•Google’s Response to Facebook Developer Platform

•Write Once, Run Anywhere

•Google Widgets on Steroids

Social Networks that support OpenSocial

What does it look like?

Market Size

•OpenSocial has a market potential for 250 million users as opposed to 80-90 million active users on Facebook

•Most existing Google Widgets can run on OpenSocial

Business & Marketing

•Facebook applications leverage the social graph but lack the ability to scale to other networks (for now)

•Applications more viral on Facebook

•More applications won’t persuade users to switch from one network to another

target market

Next generation social application

•What will be the future

•what is annotated networks

Facebook social graph

Missing:

Links are flat, no information on:ColleaguesParentsExtended familySchool parentsNeighborsNature of relations

My real social graph is much more complex

Main additions:• Multi Dimension• Annotated and meaningful links• Provide info on the nature of the relations• Built automatically from users transactions

Social applications

•Not only Facebook

•Multi dimension approach.

•Use the power of DIGG and Twitter

G4 social applications

•Not building new social networks but using excising ones

•Building a network with out the user help

•Interface with as many social tools

Who am i

•Moses JoneFast service new york towing

•Fast Service New York Towing

•420 East 64th Street, New York, NY 10065

•Phone: 212-796-5554

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