aa certified branding guide - central motors · aa certified branding guide digital assets examples...

AA Certified Branding Guide

January 2018


We would like to protect the use of the AA Certified branding to keep its integrity and what is stands for. Let’s protect it together.

First, a bit about terminology. AA Approved; this is a legacy term from older schemes and car dealers, please distance yourself

from this terminology. Instead, always use ‘Certified by the AA’ or ‘AA Certified’ to represent the certification you have now gained.

The certified branding assets should not be used by you in print or printed onto any items. This is to ensure there is no confusion

surrounding what has been Certified by the AA, and to keep the message clear to your customers and the public.

We will soon be launching an eshop where a range of approved branded items can be purchased for use in your garage.

A guide to using your branding assets and protecting the AA brand.

AA Certified Branding Guide 3

Contents

Wall plaque

Certificate

Garage Promise

Leaflet Dispenser

Window Sticker

Your website

Social Media

Google Plus

Google Search

Booking Widget

Review Widget

A few do’s and dont’s

Contact details

Printed Assets Digital Assets Helpful info


Printed AssetsExamples of physical branding

Wall Plaque Certificate Leaflet Holder


Wall PlaqueWhere to use the plaque

The plaque should be placed inside the showroom and behind the reception desk where possible.


CertificateDisplaying your certificate

The certificate should be placed inside the showroom and behind the reception desk where possible.


Garage PromiseUsing your Garage Promise

The Garage Promise should be clearly visible in reception or customer waiting area.


Leaflet DispenserPlacing your customer leaflet dispenser

The leaflet dispenser should be placed in the customer waiting or reception area and this is how the dispenser should look like fully assembled.

Call the number on the dispenser to order more leaflets free of charge.


Window StickerUsing your sticker effectively

The window sticker should be put in a clear space on the main door or reception window of your workshop, not overlapping other stickers or information.

B Y T H E AA

CERTIFIED


Digital AssetsExamples of digital assets

Certified Stamp Certified Badge Booking Widget

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Digital AssetsWhere to find the digital assets

The digital assets can be found in your dashboard. First go to the ‘My Profile’ tab and then choose the relevant section.

Section 7Booking Widget

Section 9Certified StampCertified BadgesGarage Promise

Section 10Review Widget

Section 12How to Guides


Certified Stamp & BadgesFor use on your website and social media

We have created the Certified stamp and badges so that you can promote your association with the AA on your website and social media.

Positioning the stamp and badges To ensure the best visibility of the Certified stamp try to display it above the fold. A good position for the badge is in the top header of your website or social media page so that visitors to your website will see it straight away. Why not create a link from the stamp to a new page on your website to tell potential customers what your certification is about. Asset sizesThe Certified assets should always retain their original dimensions.

Try to keep your stamp no smaller than 110px wide, and the badges no smaller than 150px wide.


Certified Stamp & BadgesExamples on social media

Of course we want you to shout about the fact you have gained certified status on social media and in local advertising.

Try to make the post that you are including the stamp or badge in just about your AA Certification.

Try using the stamp and badges within images and posts for offers you might be running to leverage the AA brand.

Remember to include when you became AA Certified within the post.

Please note that any social media activity relating to the AA should not use references to free breakdown.


We have even had some garages running competitions to celebrate becoming AA Certified.

Certified Stamp & BadgesThe badges in use on social media


Examples of the stamp in the top header of a website

Certified Stamp & Badges


The badges in use on your websites and social media



Add the badges to posts on Google Plus or if you don’t already have one, why not set up an account


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Use the stamp on your Google Business listing, helping you stand out in the Google search results

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Booking & Review WidgetsWhere to find the widgets

The widgets can be found in your dashboard. First go to the ‘My Profile’ tab and then choose the relevant section.

Section 7Booking Widget

Section 10Review Widget

Section 12How to Guides

Installing the widgetsFirst, press the orange ‘Generate’ button which will create the code for your website. Next, copy all of the code in the ‘Script’ box and place it in the section of your website where you would like it to appear. The code needs to be placed in the source code of your website. Please refer to the How to Guide for more information.

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Booking WidgetPositioning the booking widget

The booking widget can be placed on your website so that visitors can book MOTs, servicing and repairs at your garage via the Garage Guide website. All bookings will be shown in your dashboard. Bookings made through the widget are fee free. The widget can be positioned anywhere on your website where there is space available.

The minimum width needed is 300px. The widget is responsive above this width and will expand to fill the area it is placed in.Please refer to the How to Guide for more information.

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Review WidgetPositioning the review widget

The review widget is a great opportunity to showcase the valuable reviews customers leave for your garage on the Garage Guide website.

Positioning the review widget on the homepage of your website will let potential customers see what a great service they can expect from your garage. The widget can be positioned anywhere on your website where there is space available.We recommend a minimum width of 340px. Please refer to the How to Guide for more information.


Helpful InfoA few do’s and don’ts to remember

Do use the stamp or badges on your website or social media header image

Do use the AA Certified assets provided

Do use the assets exactly as provided

Do position the AA Certified assets so that there is enough room so that it is clearly visible

Do promote your AA Certification

Don’t use the banner as the whole image or place the AA branding between your own branding. A good way to remember is that your website should be no more than 20% AA branding

Don’t use the AA Approved Garage logo or the AA Authorised repairer logo

Don’t create your own signage, logos and merchandise or rotate, use the AA branding on its side or squashed between other branded items, or alter the proportions or colours. Don’t add any visual effects to the AA branding.

Don’t obstruct the AA branding or advertising

Don’t use the AA branding in any advertising unless the advertising copy has been supplied and authorised by the AA.Don’t imply AA affiliation or connection with the AA unless using advertising copy supplied and authorised by the AA.


We hope the guide will be useful for you and your garage.

If you would like to get in touch here are our contact details:

Email: [email protected]

Please note; if you choose to leave the AA Certified programme, please remove all digital branding immediately and return physical branding to us.

Contact details

aa certified branding guide - central motors · aa certified branding guide digital assets examples...

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