a7 getting value from big data how to get there quickly and leverage your current
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Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 1
Getting Value from Big Data How to get there quickly and leverage your current infrastructure
Michael Li
Consulting Technical Director
Oracle Consulting Services (OCS)
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 2
Agenda
Big Data: Challenges and
Opportunities
Getting Value from Big Data: How
Oracle can help
Big Data at Work
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Thoughts Things Processes
Thoughts Things Processes
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Use Data
12%
Executives who feel they
understand the impact data
will have on their organizations
Produce Data
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Improve What Exists Create New Possibilities
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Business Value from Big Data
Tap into diverse data sets
Find and monetize unknown relationships
Better data-driven business decisions
For Greater Business Agility and a Competitive Edge
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Oracle: How We Help
Process Portfolio People
Certified Architects,
Experienced Advisors
Practical Approach,
Proven Methodology
Best Practices,
Proven Artifacts
Business
Architecture
Governance
Roadmap
Future
State
Current
State
Architecture
Vision
ENTERPRISE
ARCHITECTURE
REPOSITORY
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Oracle Enterprise Architecture: A Practical Approach
Top-down, business-driven
Agile and future state focused
Uses reference architectures and
best practices
Establishes pragmatic governance
Aligns with industry frameworks
Oracle Architecture
Development Process
Business
Architecture
Governance
Roadmap
Future
State
Current
State
Architecture
Vision
ENTERPRISE
ARCHITECTURE
REPOSITORY
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Dramatically reduces the time to create your solution architecture
Incorporates industry best practices
Reduces your risk by providing a repeatable solution blueprint
Helps you make the best use of Oracle and other vendor’s products
Big Data & Analytics Reference Architecture
Why a Reference Architecture?
"If you think good architecture is expensive, try bad architecture."
-- Brian Foote and Joseph Yoder
[Click to enlarge]
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Big Data & Analytics Reference Architecture Key Architectural Principles
Helps you:
• Translates business needs into
requirements on the solution
architecture
• Develop your company specific
architecture principles by
providing a starting set of
principles
• Articulate and enforce your
company’s priorities, both
business and IT
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Services for The Oracle Big Data Solution
STRATEGY &
ARCHITECTURE
IMPLEMENTATION
& MIGRATION
OPTIMIZATION &
BEST PRACTICES
• Business & Enterprise
Architecture
• Big Data & Information
Architecture Blueprint and
Roadmap
• IT Governance
• Architecture & Engineering
Centers
• Solution Design &
Implementation /
Integration
• Rapid Starts
• Proof of Values
• Migration to latest Oracle
Technology
• Risk Assessments &
Health Checks
• Performance Tuning &
Solution Optimization
• Center of Excellence
Support
World Class Program & Project Management and Infrastructure
Planning, Architecture & Delivery Methodology * OUM * Migration Factory * Consulting Portal Collaboration Tools * Technology Labs
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Big Data at Work
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Performance-Oriented Support for Oracle Engineered Systems
No Additional Cost
ORACLE PLATINUM SERVICES
Patching performed by Oracle engineers
24/7 proactive remote fault monitoring
Higher support levels for Oracle stack
Faster response times
Available now for certified configurations on Oracle
Exadata Database Machine, Oracle Exalogic Elastic
Cloud and Oracle SuperCluster
• Proactive approach to
maximizing system
health and availability
• Critical issue prevention
and faster resolution
• Reduced operational
cost and IT staff
workload
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Success Story: Land ‘O Lakes
Land ‘O Lakes
Challenges and Goals
• Maximize profitability by positioning higher margin products
• Leverage detailed regional seed and crop protection data to drive sales
• Correlate marketing initiatives with sales performance
Solutions from Oracle Consulting
• Oracle Endeca Information Discovery for interactive analytics on 20 data
sources for 400 sales and marketing users that allowed them to leverage
detailed regional seed and crop protection data to drive sales.
• Oracle BI EE and Oracle BI Applications for enterprise reporting and
dashboards, on JD Edwards and other data that correlated marketing initiatives
with sales performance.
Why Oracle Consulting?
• Deep expertise with Endeca Information Discovery and Unstructured Analytics
that provided better insight into data and rapid delivery of results.
• Access to Endeca best-practices leading to reduced implementation cost and
complexity and connectivity back to Product Development and Support.
Results
1.5 years time savings and
$4 million implementation
cost savings over alternative
approach
Optimized insight into
regional sales performance.
Maximized profit margins by
identification and marketing
of highest margin products.
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Success Story
Results:
Big Data solution for Category
Management Analytics
Provides insights using the Oracle
BDA to analyze data from 19
different data feeds, totaling 60 TB
and 6 billion rows of data
The company’s CDM team can
now get to data that couldn’t get to
before to analyze and test multiple
hypothesis and models to develop
winning combinations and drive
millions of dollars in revenue
Consumer Packaged Goods Company
Challenges and Goals
A prominent consumer packaged goods company needed to better understand the
shoppers at a large national retailer to help their Category Development Managers
(CDM) develop winning product-package-price-promotion combinations by providing
“Brand Building Insights” using Big Data Platform
Solutions from Oracle Consulting
• Oracle Architecture & Engineering Center for Big Data.
• Oracle Consulting Rapid Implementation Services for Analytics & Big Data
Why Oracle Consulting?
• Oracle Technology expertise and commitment to success
• Big Data Thought Leadership to drive strategy, roadmap and architecture
• Practical and tangible approach to proving Big Data value
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Next Steps
Find out how to leverage Big Data for you business
Contact Oracle Consulting:
Michael Li
Additional resources and information:
www.oracle.com/consulting
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