A2 Music Video

Song Choice

The song I have chosen is ‘Dressed in Black’ from Sia’s 2014 album 1000 Forms of Fear.

The genre is classified as pop since the song has upbeat and low beat instrumental track.

Sia is known for disguising herself in performance to focus on her vocals.

Maddie Ziegler from Dance Moms who uses expressive dance to represent Sia as a child.

https://www.youtube.com/watch?v=IVLNTMFScb8

Video Influences These videos portray the issues in a

realistic way making the narrative more believable.

The narrative of my music video is about a girl who is off the rails being reckless and pushing every boundary to destruction. https://youtu.be/tzBQ40iEV

ng?t=134

Conventions of Pop Music Videos

Mainstream Artists look fashionable and stylish Love and heartbreak influences Relatable for a teenage audience Bold and vibrant colours (positive vibe)

Video Influences

• Video influences have used a variety of shots to demonstrate the performers actions

• Dark lighting using green/blue filters to create a gritty effect.

• Uses anonymity at the beginning.

• Then slightly reveals identity towards the end.

https://www.youtube.com/watch?v=IVLNTMFScb8

Video Concept Darkness and keeping the video to black and white filters and low key

lighting. This will give the “mysterious” effect to the music video.

From the Dressed in Black fan video I will shoot my music videos on the streets and use street lighting to create a mysterious effect.

Sia’s music videos uses anonymity of the performer using disguises to break eye contact to create enigma. In my music video I hope to incorporate this to go with tradition. Going against the pop music conventions.

Using a variety of camera shots and angles to create a flowing music video and to emphasise the performer’s actions.

Target Audience The main target audience of this music video is to

focus on young adults from 17 – 25 since the concept of the video could be sensitive to younger people.