Unit G324Advanced ProductionTo explore and research institutions.

The Music Channel

What music channels do you know?

Create a list…Feedback

Logos?

This research is important as you need to create a company name and a logo.

Any ideas? Write these down and sketch your logo.

To explore the industry – research into institutions

• Research music video channels – are there any new ones? Any mergers? Do the music channels link to facebook/ Twitter etc or any social media group? Are there any ads? Product placement? If so, what?

• Logos? • Post–Institutional research 1

To establish prior knowledge through discussion.

• How do music channels target a particular audience? • Branding? What do we mean by branding? A logo? Visual style? Identity?

• Muzu? http://www.muzu.tv/gb/

• Magic? http://www.magic.co.uk/

• How are their brand identities different? How do they target specific TA’s?

To discuss your role as The Director and Producer of a Media Text.• You need a song• Look at the handout, read about copyright and then

investigate. Click tracks and listen until you find one you like.

• Now try to find the lyrics online – if they don’t exist then it will be impossible to do

• So, you choose a song… you find the lyrics – next step- go on youtube and check there isn’t a music video for it already. If so, it is best to pick again.

• You can choose 3,4,5 to give yourself options!

• Find a song, find and print the lyrics.

Budgeting & Production Unit• You will need to think about your costs. Don’t choose

lyrics that indicate you need to film all over the UK…

• Production Unit• Time scale – is set by the Media Dept – you must meet

your deadlines. • You will need filming schedules• You will need to organise actors, mise en scene, locations

and equipment in order for your project to progress. • Consider what is doable!

Shooting & Editing• If this is well storyboarded and organised you should be

able to shoot the music video in no more than three days. • Editing takes the most time. You should have a clear idea

of what you want your finished product to look like.

• You really don’t want it to look like this…

• https://www.youtube.com/watch?v=PJQVlVHsFF8

Research• The history of music video – read the handout.

• This will be presented in the form of an INTERESTING ppt, uploaded to slideshare and embedded on the blog.

• Posts checklist – self assess your blog. Are you up to date? If not, sort this out and ensure that by Friday, youa re up to date.