a2 (c) empowering chinese students for direct access
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June Wang Scortino President IVY Counselors Network NJACAC 2012 Annual Conference 06/04/2012. A2 (C) Empowering Chinese Students for Direct Access. Why Fit & Match?. 99% students from China applied without counseling 95% Chinese students applied by agents 150,000 enrolled last year - PowerPoint PPT PresentationTRANSCRIPT
A2 (C) Empowering Chinese Students for
Direct Access
June Wang ScortinoPresident
IVY Counselors NetworkNJACAC 2012 Annual Conference 06/04/2012
IVY Counselors Network www.ivycounsel.com
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Why Fit & Match?
• 99% students from China applied without counseling
• 95% Chinese students applied by agents• 150,000 enrolled last year• Retention rate• Brand name protection• Lack of direct access will lead to
misunderstanding and dissatisfaction• Lack of student advisory services
IVY Counselors Network www.ivycounsel.com
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Recruitment & Enrollment• Open your office in China is costly • Quality assurance with agencies in China• Control quality of the applicants• Enroll students with right fit and match• Promote counseling• Conduct workshop in China• Secure with student advisory services• Get a proposal from IVY
IVY Counselors Network www.ivycounsel.com
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Help students make informed decisions• Current college selection process and
admissions process for Chinese international students
Facts & Concerns
Interview agents
Agreement signed
Submit materials
File applications
Sort out results
College selection
Menu provided Bonding Made by agents
Paid by agents Refunds or no refunds
Admissions process
No counseling Out of the loop No access to emails
Notified by agents
Contract review with agents
IVY Counselors Network www.ivycounsel.com
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Interesting Facts about Chinese students without counseling• Concentrated in a few majors• Short list to apply and large amount
applicant to a group of selective schools• Major has little to do with career choice• 90% students graduated with little
internship or work experiences• Employment in China • Mostly self funded • Prep for SAT and TOEFL
IVY Counselors Network www.ivycounsel.com
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How to team up with IVY Fit and Match• Add link to your website offering free
counseling materials • Conduct workshops in China• Work with agents under quality assurance• Select students based on fit and match• Provide on site counseling to ESL/language
center students• Get a proposal from IVY
IVY Counselors Network www.ivycounsel.com
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Direct Access is the Key• Protect your brand
name• Offer materials
directly• Conduct workshops• Arrange seminars• Offer student
advisory services• Ensure college
success
IVY Counselors Network www.ivycounsel.com
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How We Contribute• Educating students and families from
China• Distributing marketing materials in China• Offering student advisory services on
location • Conduct workshops, seminars, and
interviews in China for perspective students
• Promote direct access on your website• Help students to apply directly• Set up inquires online • Get a proposal from IVY
IVY Counselors Network www.ivycounsel.com
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Contact Us !• Email:
[email protected]• Call cell: 908 705 4015
• Call office: 908 300 8797• Skype: Counselorwang• www.ivycounsel.com• Ask for June Scortino