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Should your website mirror your newspaper? www.sheppnews.com.au - a year’s experience Richard Bryce Editor Shepparton News

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Page 1: a year’s experience Richard Bryce Editor Shepparton …factiva.com/.../wed_bryce_should_web_mirror_newspaper.pdf - a year’s experience Richard Bryce Editor Shepparton News Recommendations

Should your website mirror your newspaper?

www.sheppnews.com.au - a year’s experience

Richard BryceEditor

Shepparton News

http://www.sheppnews.com.au/
Page 2: a year’s experience Richard Bryce Editor Shepparton …factiva.com/.../wed_bryce_should_web_mirror_newspaper.pdf - a year’s experience Richard Bryce Editor Shepparton News Recommendations
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Recommendations

1. Measure yourself against your own market – not by what everyone else is doing

2. Blogs (in moderation?) best deliver visitors and added value to Shepparton News and www.sheppnews.com.au

3. Know your local access infrastructure and its limitations

http://www.sheppnews.com.au/
Page 18: a year’s experience Richard Bryce Editor Shepparton …factiva.com/.../wed_bryce_should_web_mirror_newspaper.pdf - a year’s experience Richard Bryce Editor Shepparton News Recommendations

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