A word about project vision

INFO 330: Product Selection Flows and functions

What is in your flow?• Core flow – product selection

– Lots of products– Lots of attributes– Lots of ways to use attributes to locate products

• Before the selection flow– Where to even start

• What do I know, what don’t I know?• How does the system around the product work?

– Awareness of your system– Gathering general info– Talking with friends getting recommendations

• After the selection– Is this a good deal?– Do I trust the vendor?– Going from what I want to seeing the actual item– Making the purchase– Ongoing vender relationship

Product selection flow types• One step

– Indexes– Straight ahead Hierarchies

• Short loop– Search results with re-search– Product list with refinements (facets)

• Multi-step– Questionnaires– Wizards– Associative explorers

One - step

Selector Success

Indexes

Straight ahead hierarchies

Short loop

Select SuccessRefine

Search Re-Search

Product List with refinements (facets)

Multi step

Look

Success

LookLook

Look

Look

Wizard

• http://h41112.www4.hp.com/promo/saleswizard/index.html

Questionnaire

Associative Exploration

Sample Flow Baseline

Stage 1 Stage 2

Stage 3a

Reasons for success• asdj• afds

Reasons for failure• asdj• afds

Reasons for failure• asdj• afds

Stage 3b

Reasons for choice• asdj• afds

Sample Flow Look and Feel

A nice approach

Common Selection Functions

Selection Functions

• Query building– Results– Filters– Crumb trails

• Rating and comments• Partial views• Comparisons• Upsell and cross sell

• Favorites• Collaborative filters• Recently viewed• Typing accelerators• Shopping carts• Advanced Image

(slideshows, pan and zoom, video)

• Cross-post

Query building

Crumb trails

Rating and comments

Partial views

Comparisons

Upsell and cross sell