a win-win-win situation gamble free day dining discount campaign with public health approach in ...

0800-862-3420800-862-342www.pgfnz.org.nzwww.pgfnz.org.nz

A Win-Win-Win SituationA Win-Win-Win SituationGamble Free Day Gamble Free Day

Dining Discount Campaign with Dining Discount Campaign with Public Health Approach in Public Health Approach in Minimising Gambling Harm Minimising Gambling Harm

John WongJohn Wong Dip.M.S., BCom., MEd.(Couns) (Hons).,Dip.M.S., BCom., MEd.(Couns) (Hons).,

MANZASW., MNZAC., MPHANZ.MANZASW., MNZAC., MPHANZ.

Asian Services DirectorAsian Services Director

Problem Gambling FoundationProblem Gambling Foundation


What is Gamble Free DayWhat is Gamble Free Day

• 2004 Gambling Conference in Hamilton

• A symbolic day of action• Raise the awareness &

highlight the effects of gambling in New Zealand

• 1st Gamble Free Day on 1st September 2005


Gamble Free Day Dinning DiscountGamble Free Day Dinning DiscountBackground• 2006 small project in

Christchurch Korean Community

• Pilot project in Auckland in Chinese and Korean communities in 2007

• Target: 10 Chinese and 5 Korean restaurants

• Result: 52 restaurants participated and gave up to 15% discount


Gamble Free Day Dinning DiscountGamble Free Day Dinning Discount2008• Taken place in 5 major

cities: Auckland, Hamilton, Wellington (Upper & Lower Hutt, Palmerston North, Petone), Christchurch, Dunedin

• Fixed 10% discount• Wider Asian communities


Logic Model: Logic Model: Planning – Implementation - EvaluationPlanning – Implementation - Evaluation

Situation

What we

invest

What Who we we do reach

What the What the What the short medium long term term term results results results are are are

Evaluation

Inputs OutputsActivities Participations Outcomes - Impact


Logic Model - InputsLogic Model - Inputs

• Asian Staff• Student placements• Volunteers• Promotion Material• Advertisements• Online evaluation


Logic Model - Activities & ParticipationsLogic Model - Activities & ParticipationsVolunteers Training• Advertised on newspaper & radio• 56 Asian volunteers recruited• 2 sessions of training:

1. Problem Gambling in NZ2. Asian Problem Gambling Services3. Gamble Free Day4. Communication Skills (i.e. how to approach

restaurants & community groups)5. Contact List Auditing (restaurants & community

groups)


Logic Model - Activities & ParticipationsLogic Model - Activities & Participations

Marketing & Promotion• Bi-lingual Invitation letter & flyer to

restaurant owners Selling points:

1. Building a good reputation of the restaurant2. Increase sales3. Attract more new customers4. Free advertisement

• Reached over 200 restaurants



Marketing & Promotion cont’• Networking with media, printers &

relevant stakeholders: Free or discounted advertisement on

newspapers, Asian community notice boards & newsletters

Announcement in churches & community group meetings

News circulate through email network in different sectors

Radio interview Low printing cost


• 137 restaurants participated & donated 10% of their profits 73 Chinese 38 Korean/Japanese 11 Café / Restaurant & Bar 4 Vietnamese 4 Indian 2 Malaysian 5 Asian

• Engaged with Asian communities and relevant stakeholders



Short-term• Increased understanding of Gamble Free Day in

Asian community• Raised awareness of gambling harm in Asian

community especially the most at risk groups i.e. food industry workers, international students & new migrants

• Increased knowledge of availability and accessibility of Asian problem gambling services (more people hit on PGF Chinese and Korean websites during the Gamble Free Day period)

• Changed of attitude towards discussion on problem gambling

Logic Model – Outcomes & ImpactLogic Model – Outcomes & Impact


Medium-term• Reduce discrimination associate with

problem gambling in Asian communities• Increased accessibilities to Asian

problem gambling services• Increased Asian communities'

implementation in decision making on gambling policies i.e. large number of written and oral submissions from Asian communities submitted to City Councils on gambling policy in Oct 07



Long-term• Empower the Asian communities to gain

greater control of their gambling environment e.g. Auckland & Manukau City Councils adopted ‘Sinking lid policy’ i.e. no more new gambling venues or pokie machines in Auckland & Manukau districts

• Empower the Asian communities to develop alternative activities

• Increase resilient and coping skills within Asian communities

• Reduce harm caused by gambling



Logic ModelLogic Model - Evaluation - Evaluation• Restaurant owners• Volunteers• Communities (online survey)• Staff


Restaurant owners• Meaningful activity for social good• Revealed experience and witness a lot

of damages caused by gambling• That is why they participated• [see data]

Logic ModelLogic Model - Evaluation - Evaluation


Volunteers• Great experiences & learnt a lot• Community were very supportive to GFD

& respect to volunteers (some received free meal)

• People started to know & aware gambling harm, GFD & PGF

• Promotion earlier, result would be better



Communities (online survey)• 73%- improved my knowledge on gambling• 81%- increased my awareness about gambling harm• 73%- gave me opportunity to chat about problem

gambling with my friends, workmates & family• 85%- knew more about the services provided by the

Asian Services, PGF• 85%- increased my confidence to seek help from or

introduce my friends/family to the Asian Services if necessary in the future

• 97%- recommended PGF to continue the Dining Discount activity in the 2009 GFD campaign



Staff• Non-threatening approach- distribute messages in a

safe, positive healthy way• Mobilizes strong support from community• Community attitude changed from reluctant to

participate to happy to join the campaign• Good promotion of PGF services via PGF website &

media - people need to look up list of restaurants• Give & take- important to show respect &

appreciation to volunteers & restaurant owners (evaluation, thank you announcement on media, certificate)


a win-win-win situation gamble free day dining discount campaign with public health approach in ...

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