a website dedicated entirely to selling your home! powered by properties online, inc. ©2014
TRANSCRIPT
Where Buyers Come From
43% Internet
33% Agent
9% Sign
6%
5%2%1%1%
Internet
Agent
Yard Sign
Friend
Builder
Seller
Newspaper
Other
Where Buyers Found the Homethey Actually Purchased Last Year.
Source: The National Association of Realtors® Profile of Home Buyers and Sellers Powered by Properties Online, Inc. ©2014
Only 1% of buyers found their home in
the newspaper.
The Home Search Process
Magazine
Newspaper
Online Video Site
Mobile Search
Mobile App
Open House
Yard Sign
Agent
Internet
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
15%
23%
27%
42%
45%
45%
51%
89%
89%
Information Sources that Buyers used during their Home Search
Source: The National Association of Realtors® Profile of Home Buyers and Sellers Powered by Properties Online, Inc. ©2014
What Buyers Value
Video
Open House Info
Contract Status
Recently Sold Info
Neighborhood Info
Agent Contact Info
Interactive Maps
Virtual Tours
Detailed Property Info
Photos
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
20%
21%
31%
33%
34%
39%
40%
43%
79%
83%
What Internet Buyers deem "Very Useful"
Source: The National Association of Realtors® Profile of Home Buyers and Sellers Powered by Properties Online, Inc. ©2014
Response Time
Not Important
Somewhat Important
Very Important
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
0%
6%
94%
100% of Internet Buyers said that theiragents response time was Important
Any lead that comes from your property website will be instantly sent to me by text
message so I can follow-up immediately!
Importance of Agents Response Time – according to buyers
Source: The California Association of Realtors Home Buyers and Sellers Survey Powered by Properties Online, Inc. ©2014
Every Property Deserves a Single Property Website
By creating a unique property website for each of my listings, I am able to attract online buyers as well as provide local buyers with fast and comprehensive information about your property.
These days, it is easy to for properties to get lost among the thousands of real estate listings added to the market each and every day. Your single property website will ensure that your listing stands out from the crowd!
Source: ListingDomains.com Google Analytics Powered by Properties Online, Inc. ©2014
Mobile Ready
People are accessing Property websites via their mobile devices more than ever before. That’s why I have a mobile version created for every property I list. When a mobile visitor attempts to access your property site, they will be automatically redirected to a mobile version designed specifically for their device!
They can even access your listing details by scanning your very own QR code!
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Professionally Designed Online Classified Ads
Craigslist is a powerful tool for generating tons of traffic to your property website. The ads I create are professionally designed to get more buyers to your listing. Your property will stand head and shoulders above the competition.
My Craigslist flyers average a 15.9%* Click Through rate!
I am also able to see how many people have viewed your flyer on craigslist and how many clicked through to your property website!
*Craigslist flyers posted from Jan 2011 through March 2011 (total 907,798 views, 139,860 clicks.) Powered by Properties Online, Inc. ©2014
Social Media Sharing Tools
When marketing real estate it is important to focus on the places where your target market is. People today spend far more time on social networks than they do perusing the local paper’s listings.
My listings include a built-in posting tool that encourages social sharing. Not only will I post your listing on my Facebook Business Page, but others can share your listing on their social networks with a simple click of the mouse!
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Where will your Property Appear Online?
My job is to make sure your listing gets seen. That’s why I syndicate my listings to the major Property Portals and Search Engines.
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Video Builder
Buyers love video! That’s why I build a video for each listing. Creating a video is a great way to showcase all of the important selling features of your home.
Your Property Video can also appear on YouTube!
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Full Screen Photos
Your home will be showcased with a beautifully designed Slide Show that displays your property FULL SCREEN at FULL RESOLUTION.
Photos are the #1 Thing that Buyers want to see online!
Source: The National Association of Realtors® Profile of Home Buyers and Sellers Powered by Properties Online, Inc. ©2014
Text-the-Domain
Text the Domain enables me to market your listing across a whole new medium. When a prospect texts your domain to my short code, they will be sent information about your property including a link to the mobile version, and I will be sent their cell phone number for immediate follow-up.
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