a web strategy for cultural inheritance centered on agriculture

A Web Strategy for Cultural Inheritance Centered on Agriculture

- Case Study Approach; The Olive Project in Shodoshima Japan -

1. Department of Sustainable Resource Science, Faculty of Bioresources, Mie University

2. Department of Production and Environment Science, Faculty of Agriculture, 　 Niigata University

3. Department of Environmental Science and Technology, Faculty of Bioresources, Mie University

4. AEON RETAIL Co.,Ltd ・ Food & Delicatessen Merchandising Div ・ Food Artisan Group

APAN eCulture 2010 （ Sydney, Australia. 10th Feb. 2010 ）

Takashi TOGAMI1 ・ Yoshitaka MOTONAGA2 ・ Ryoei ITO3 ・ Takaharu KAMEOKA1 ・ Tsuyoshi NAKAMOTO4

A Web Strategy for Cultural Inheritance Centered on Agriculture

ContentsContentsResearch Background

Project Objective

A Web Strategy Centered on Agriculture

・ The Role of IT Device■ A Scientific Cultivation Technology In Agricultural Fields

・ Results & Discussion■ The Web Page Development for Cultural Inheritance・ The Webpage Requirements・ Results & Discussion

Conclusion

Research Background

Issues in Rural Areas

・ Losing their unique food-culture

Underlying Cause The decline in agriculture ・ The decrease in the population engaged in agriculture

14.54 Million in 1960 2.98 Million in 2008・ Aging of population engaged in agriculture

Over 60% of the population aged over 65 in 2008

Research Background

Requirements for cultural inheritance ・ the spread and enlightenment of agricultural products and its area of production.・ the activation of agriculture in rural areas・ the education to younger generations

Research BackgroundRequirements for cultural inheritance

・ the spread and enlightenment of agricultural products and its area of production.・ the activation of agriculture in rural areas・ the education to younger generations

Agriculture(activation, etc.)

SpreadEnlightenment Education

Individual requirements

Information & Communication TechnologyICT

Research BackgroundRequirements for cultural inheritance

・ the spread and enlightenment of agricultural products and its area of production.・ the activation of agriculture in rural areas・ the education to younger generations

Agriculture(activation, etc.)

Individual requirements

ICT

EducationSpreadEnlightenment

Information & Communication Technology 　　　　・ allows us satisfy the requirements 　　　　・ bonds the requirements together

Project Objective

・Kagawa Pref.

The Location of Shodoshima

・ Longitude: 134°14‘ 11" East ・ Latitude: 34°28' 43" North

・ Population: 31,496・ Area: 153.29 Km2

・ The birthplace of Japanese Olive Cultivation

Issues in Shodoshima Olive

The decreases in ;

・ The amount of crops

・ The olive growing area106ha in 1964/1965 53ha in 2006

405t in 1964 111t in 2006

Project ObjectiveIn 2008, the 100th anniversary for olive grass establishment

For the purpose of the regional improvement of Shodoshima centered on olives

・ The establishment of "Olive Food Industry Board" ・ The supportive approach for the inheritance of regional food-culture and the cultivation by the use of IT device. (Mie University, AEON RETAIL Co., Ltd.)

The construction of the web strategy centered on agriculturefor the inheritance of olive culture in Shodoshima.

By the utilization of;・ data acquired from the IT devices・ data related to olives and Shodoshima

Case Study ApproachCase Study Approach


The Web Page Development for Cultural Inheritance

2.

1.A Scientific Cultivation Technology

In Agricultural Fields

The Role of IT Device The Construction Of ICT-aided Cultivation Support SystemThe Construction Of ICT-aided Cultivation Support System

Requirements for;　・　 the improvement of productivity　・　 the stabilization of quality　・　 the production of secure & safe agricultural products

Data Acquisition in Agricultural Fields・ appearance・ meteorological information ・ cultivation information

The Information Storage & Its Utilization

The Role of IT Device The Construction Of ICT-aided Cultivation Support SystemThe Construction Of ICT-aided Cultivation Support System

Requirements for;　・　 the improvement of productivity　・　 the stabilization of quality　・　 the production of secure & safe agricultural products

Data Acquisition in Agricultural Fields・ appearance・ meteorological information ・ cultivation information

The Information Storage & Its Utilization

Strategic Device:Field ServerField Server

Insolation measurement Electric generation

Solar Battery

Soil Sensors

Network Camera

８０２．１１ｂ , ｇwireless LAN

Sustainable Agriculture

Education for Global worming, Ecosystems, Foods and ICT

Surveillance

Ubiquitous and Ambient Computing

CO2 Absorption Monitoring

Field Server (FS)Internet

Growth situation of cropsPerimeter monitoring

Environmental Sensors

Ambient temperatureRelative humidity Carbon dioxide

Soil temperatureSoil moisture

Soil electric conductivitySoil pH

A Scientific Cultivation Technology In Agricultural Fields

・ internet-enabled site (online site)・ site where unable to connect to the internet (offline site)

ambient temperature,relative humidityamount of solar radiation Soil temperatureSoil moisture

Considering installation sites

Types of Data Acquiring

2 Field Server

Images of Olives Growth Situation DataTreeFruitsTrunk near ground


Schematic diagram of field monitoring system Motonaga, Y., et at al. Monitoring the olive cultivation in Shodoshima using Field Server systems, World Conference on Agrigultural Information and IT, 2008

Field Server

Linux Box

Offline Site

Field Server

Linux Box

Online Site

Wireless Access Point

Internet

Manual data transport

Farm Farm

Facility


Field Server

Linux Box

Offline Site

Field Server

Linux Box

Online Site

Wireless Access Point

Internet

Manual data transport

Farm Farm

Facility

Schematic diagram of field monitoring system

Motonaga, Y., et at al. Monitoring the olive cultivation in Shodoshima using Field Server systems, World Conference on Agrigultural Information and IT, 2008

Strategies on FS for this study (1) The measurement and control 　　 by the use of web application (2) The utilization and application 　 of acquired images

● The case when real-time property is necessary. - Accessing to the data storage at the online site and use of the data

● The case when real-time property is not necessary. - Use of the data stored at the computer center for Agriculture, Forestry,　　　 and Fisheries Research

Results & Discussion


2.



Results The measurement and control by the use of web application (1) The measurement and control by the use of web application

The latest images & data acquired from sensors


The graphs of data acquired from sensors


The past data reference & download


Browse on mobile Posting & Mailing Systems

Results

Field Server

Acquired images

① Image combination

② Archives

③ Real-time images

(2) The utilization and application of acquired imagesThe utilization and application of acquired images

The conceptual diagram: The Utilization of FS Images

Results(2) The utilization and application of acquired imagesThe utilization and application of acquired images

① Image Combination (Panoramic Images)

Results(2) The utilization and application of acquired imagesThe utilization and application of acquired images

② Archive example1

オリーブの実ができるまで

② Archive example2

Discussion A Scientific Cultivation Technology In Agricultural FieldsA Scientific Cultivation Technology In Agricultural Fields

(1) The measurement and control by the use of web applicationThis time ・ data precision problems

Putting only data acquired by sensors on the Web

For the future stabilization of data precision by ・ our system ・ Automated Meteorological Data Acquisition System (AMeDAS)

data preparation for data analysis on cultivation・ accumulated temperature・ accumulated amount of solar radiation・ amount of rainfall・ mean temperature and etc.web application development・ farmer friendly

Discussion A Scientific Cultivation Technology In Agricultural FieldsA Scientific Cultivation Technology In Agricultural Fields

(2) The utilization and application of acquired images

affirmation of the value of images

difficulties in data-handling of imageriesExamples:・ process for secondary contents・ sorting out images



2.




The Web Page Development for Cultural Inheritance 2.

Web Page RequirementsWeb Page Requirements(1) Composition of website contents & spread and enlightenment

(2) Selection of target website audience & human interface

(3) Geographic Information System (GIS)

(4) Approaches to Web2.0

(5) Linkage between the website and the database

・ To gain more of the user access・ To urge user’s understanding of the concept of the scientific cultivation technology・ To spread and enlighten the information of Shodoshima & olives

Information Utilization

Results & Discussion

The Web Page Development for Cultural Inheritance 2.

Web Page RequirementsWeb Page Requirements(1) Composition of website contents & spread and enlightenment





ResultsThe Web Page Development for Cultural Inheritance

(1) Composition of website contents & spread and enlightenment

Project SummaryProject Summary Agriculture & EnvironmentAgriculture & Environment

Food & CultureFood & Culture TourismTourism



EducationEducation EnglishEnglish



6 Contents



Before ModificationBefore Modification

After Modification After Modification



MovieMovie Quiz GameQuiz Game Educational Contents(English)

Educational Contents(English)

ResultsThe Web Page Development for Cultural Inheritance (3) Geographic Information System (GIS)




・ Contents for mobile phone・ Google map

・ Having accumulated and stored data acquired from Field Servers・ Having stored contents created for the 100th anniversary

DiscussionThe Web Page Development for Cultural Inheritance (1) Composition of website contents & spread and enlightenment





・ introduced by some mass media・ spread via links and blogs

・ website design that allows users easier operation

・ data acquisition by GPS for utilizing GIS at agricultural fields

・ adoption of user generated contents (UGC)

・ image database, search, view

Conclusion


・ Website design that allows users easier handling・ Software development for information analysis satisfying user’s needs

For Adequate Cultivation Support On The WebA Scientific Cultivation Technology In Agricultural Fields

For more spread, enlightenment and user acquisition

・ adoption of more website contents representing web2.0 e.g. 　 UGC, blog, BBS

・ Website design that allows users easier operation

Shodoshima Olive Project Official WebsiteURL: http://www.quark.bio.mie-u.ac.jp/olive/index.html

Thank you for your attention.

a web strategy for cultural inheritance centered on agriculture

Documents

cultural inheritance

inheritance of olive

area of production

shodoshima olive

department of production

rural areas

faculty of agriculture

activation of agriculture