FRANCE

&

# To capitalise on the enthusiasm of the French people for cooking programmes

# To strengthen Electrolux’s image as a brand that embodies the values of conviviality, creativity and self-improvement

OBJECTIVE

RESPONSE

&

# Creation of a co-branded web cooking series, ‘A Vos Toques’ by ELLE à Table and Electrolux. ‘A Vos Toques’ is the first ever web cooking series in France

# Promotion of the web series through an interactive and cross media campaign covering print, web, mobile and social networks, via ELLE à Table and Lagardère’s brand network

A 360° CAMPAIGN

PRINT

WEB

SOCIAL NETWORKS

# Advertorial# Editorial support

# Co-branded dedicated section# Premium mobile ads# Editorial support

# Co-branded dedicated section# Premium online formats# Editorial support

# Facebook and Twitter buzz

# Broadcasting videos on Youtube

MOBILE

LAGARDERE’S BRAND SUPPORT

#CREATION AND BROADCASTING OF THE WEB SERIES

CO-BRANDED ONLINE & MOBILE SECTIONS 3 PHASES

3. Competition finale and the revelation of the winning pair

2. Broadcasting of the challenges

1. Call for candidates and presentation of the candidates

Users decided the challenges and voted for their favorite candidates

To broadcast the web series

#PROMOTION OF THE WEB SERIES

PRINT ADVERTORIAL ONLINE ADS

Homepage takeover Wide Angle video online

Interstitial

MOBILE ADS

Interstitials and banners

EMERGING AND PREMIUM 360° ADS

To increase traffic to the web series and create a buzz

#PROMOTION OF THE WEB SERIES

360° EDITORIAL SUPPORT

PRINT

WEB

MOBILE

To increase traffic to the web series and create a buzz

SOCIAL NETWORK PACKAGE

Dedicated tab on ELLE’s Facebook

page

Broadcasting videos from the web series on YouTube in the ELLE videos

Tweets

FOR MORE INFORMATION

PLEASE CONTACT:

The Integrated Solutions Department+33 1 41 34 87 39