A Visual Tour of

Premium

Sprout Social is one of the premiere social media management tools on the market today

A look at Sprout Socials new features including:

• Viewing and filtering of scheduled messages

• Sprout’s Premium edition reports • Viralpost optimization• Helpdesk integration• Google Analytics integration

See our full blog post on Sprout Premium here.

See scheduled posts in lists or use the calendar view Scheduled messages are now visible across different groups

ViralPost optimizes send times for your content based on analysis of your audience

To see how to configure ViralPost see our blog post.

The tool which is designed to analyze a user’s audience to determine the optimal time to deliver content based on usage and engagement patterns, content velocity, and other factors. According to Sprout Social CEO Justyn Howard, the newly released timing models have been shown to improve engagement by 30% on average and as much as 300% in some cases. – Michael Carney

See the full article here.

All Sprout versions offer very good per-post analytics for Twitter, Facebook, and Google+

Filter dates you’re viewing, set per-platform filters, and sort by relevant platform events including clicks, responses, and reach

Premium edition allows you to integrate with your Google Analytics account This creates Website vs. Social report for each Google Analytics profile

This report shows your social traffic and web traffic sources together so you can see relationships

The Trends report shows your hottest trending topics and hashtags

Analyzes topics and tags with frequently associated wordsSee daily hits to monitor how campaign content is doing

Sprout’s discovery page lets you view research profiles and view detailed information

See:• Profile information• Message history• Tweets• Mentions• Followers• Following • Influencers• Influencing

Smart Search lets you research and monitor keywords and hashtags

Search for:• Keywords• Hashtags• People

&• Save searches

Task Type

Assign To User

Internal Comment

Designate the tasks as:• general task• sales lead• customer service

issue

Sprout provides the ability for team members to easily work with each other

See a more detailed look at helpdesk integration here.

From within Sprout:• Turn social media message

into helpdesk ticket• Receive updates and

resolution from helpdesk software

• Respond to customers

Sprout premium offers helpdesk software integration for Zendesk and UserVoice

The engagement report shows metrics related to responses from the profiles in your group

Provides strong insights:• Shows if you are or are

not being responsive to your community.

• Shows any problem times or gaps in coverage.

SlidesShare Extra: A look at the Facebook Pages Report – Part 1

New Fans

Impressions

Impressions Breakdown

SlidesShare Extra: A look at the Facebook Pages Report – Part 2

Impressions by Gender and Locations

Sharing

SlidesShare Extra: A look at the Twitter Profiles Report – Part 1

Followers & Connections

Key Indicators

SlidesShare Extra: A look at the Twitter Profiles Report – Part 2

Publishing

Demographics

Conclusion: • Sprout Social’s features make it one of the premiere social media management

tools available• I would personally like to see more data collected and reported from LinkedIn.

• If Twitter and Facebook are where your community lives, Sprout is definitely worth considering.• Community managers can do a lot of research with the discovery tools built into

Sprout. • If you’re looking to push your content publishing to the next level, ViralPost might

be able to improve your engagement significantly.• If your social customer service team uses ZenDesk or UserVoice, Sprout

Premium’s integration with those products might make it worth looking at.See our full blog post on Sprout Premium here.

has the Social Media Training Courses to Help!

See our service offerings:• See our BLOG for great articles and insights!

• See our CONSULTING page for help with community management, planning, and aspects of social media execution

• See our CONTENT page for Content Marketing plans and content development.

• See our ANALYTICS page for analytics integration, measurement and social media ROI

See all our training offerings on the CarverTC Training page.• Our 7, new half-day courses.

• Our week-long comprehensive course that will prepare participants for a certification test with our partner, the National Institute of Social Media.

Contact us today for a free consultation. Mention this SlideShare and get 15% off your first course!

Visit our website at http://carvertc.com Follow us for more insights:

Sources quoted• http://pando.com/2012/07/31/sprout-socials-new-engagement-tools-

are-like-a-magic-8-ball-for-enterprise-social-media-publishing/• http://sproutsocial.com/insights/social-media-customer-service-tool/