a vision of success in sustainability and food packaging

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© Packaging Strategies 2012 A Vision of Success in Sustainability & Food Packaging May 8, 2012 Jay Edwards Pack2Sustain, LLC

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2012 Food Packaging Technologies Summit

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Page 1: A Vision of Success in Sustainability and Food Packaging

© Packaging Strategies 2012

A Vision of Success in Sustainability & Food Packaging

May 8, 2012 Jay Edwards Pack2Sustain, LLC

Page 2: A Vision of Success in Sustainability and Food Packaging

© Packaging Strategies 2012

Personal Sustainability Journey

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Page 3: A Vision of Success in Sustainability and Food Packaging

© Packaging Strategies 2012

Reasons to Believe: Examples of Sustainable Thinking & Business Success

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• Reasons to Believe

• Realities & Opportunities

• A Way Forward

Page 4: A Vision of Success in Sustainability and Food Packaging

© Packaging Strategies 2012

Reasons to Believe: Examples of Sustainable Thinking & Business Success

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Page 5: A Vision of Success in Sustainability and Food Packaging

© Packaging Strategies 2012

Frontera Foods | Package-Enabled Growth & Product Innovation

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The Change• Conversion from glass jar to stand-up pouch

The Results• Eliminated glass-related entry barrier for

retailers• Dramatic package weight reduction• Significant reduction in inbound & outbound

transportation impacts

The Intangibles•Expanded retailer reach sparked development of additional SKUs

• Simmering Sauces• Skillet Sauces• Enchilada Products

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Source:http://www.packagingdigest.com/article/520426-Pouches_lead_to_savory_success.php

Page 6: A Vision of Success in Sustainability and Food Packaging

© Packaging Strategies 2012

Mexiterra | Slick Execution for California-Produced Olive Oil

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The Opportunity•Promote a U.S.-sourced olive oil product with a distinctive launch•Execution: Barrier PET bottle in a largely glass-bottle industry

• Constar MonOxbar® 02 scavenger

The Results•Distribution efficiencies / savings vs. imported competitors in glass competitive pricing on shelf•Durable / portable / recyclable PET growing market amongst retailers, hotels, restaurants and online shoppers

The Intangibles•Mexiterra rejected any temptation for a ‘me-too’ approach re: imports

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Source:http://www.packworld.com/high-barrier-pet-bottle-olive-oil-protects-product-planet

Page 7: A Vision of Success in Sustainability and Food Packaging

© Packaging Strategies 2012

Replenish | Elevating Reuse

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The Design•Reusable bottle + concentrated refill pod

• 90% plastic reduction vs. pre-mixed cleaners• One truckload of pods equals 17 trucks of

pre-mixed 32-oz. bottles• Compelling all-in-one aesthetic

The Results•Double- digit market share (following a November 2010 launch)

• Distribution expansion underway to Europe & Asia

The Intangibles•Driving premise: consumers - often cast as lazy & uneducated - will value thoughtful execution

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Source:http://www.packagingdigest.com/article/520759-Replenish_concentrates_on_conserving.php

Page 8: A Vision of Success in Sustainability and Food Packaging

© Packaging Strategies 2012

Common Success Drivers

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• Sustainability as part of a broad, empowered approach

• Strong external focus leads to true credibility

• “Fortune favors the bold”

Page 9: A Vision of Success in Sustainability and Food Packaging

© Packaging Strategies 2012

Reasons to Believe: Examples of Sustainable Thinking & Business Success

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• Reasons to Believe

• Realities & Opportunities

• A Way Forward

Page 10: A Vision of Success in Sustainability and Food Packaging

© Packaging Strategies 2012

Packaging Sustainability: Realities & Opportunities

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Page 11: A Vision of Success in Sustainability and Food Packaging

© Packaging Strategies 2012

Consumers’ Voice: “Please Help Me” | PRS* Packaging & the Environment Study, 2012

11 *Perception Research Services International

Opportunity for clear recyclability

messaging

Page 12: A Vision of Success in Sustainability and Food Packaging

© Packaging Strategies 2012

Environmental Performance is Appropriately Addressed in Context

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Properly applied, the sustainability pillars lead to fully optimal results

Page 13: A Vision of Success in Sustainability and Food Packaging

© Packaging Strategies 2012

Environmental Performance Tools Struggle for Full Business Integration

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What often happens today:

•Tools are used to ‘vet’ previously derived designs

•Goal is to confirm intuition, not challenge thinking

•Environmental evaluations operate outside of established business systems & lack daily relevance

Page 14: A Vision of Success in Sustainability and Food Packaging

© Packaging Strategies 2012

Reasons to Believe: Examples of Sustainable Thinking & Business Success

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• Reasons to Believe

• Realities & Opportunities

• A Way Forward

Page 15: A Vision of Success in Sustainability and Food Packaging

© Packaging Strategies 2012

Packaging Sustainability: A Way Forward

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Page 16: A Vision of Success in Sustainability and Food Packaging

© Packaging Strategies 2012

Critical Perspective: LCA Tools As an ‘Innovation Bridge’ Across the Supply Chain

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• Maximize tool accessibility (cloud-based)

• Load known data – then ideate

• Chase the carbon, find the savings

Page 17: A Vision of Success in Sustainability and Food Packaging

© Packaging Strategies 2012

Scarcity’s Precursor: Volatility

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Page 18: A Vision of Success in Sustainability and Food Packaging

© Packaging Strategies 2012

Richer Consumer Engagement | Green Mountain Coffee Roasters + Earth911

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Provide both a product and a relevant service to set your brand apart

Recycling execution

Package preparation

Page 19: A Vision of Success in Sustainability and Food Packaging

© Packaging Strategies 2012

Critical Areas of Focus

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• Inspiration… from best practices

• Confirmation… through LCA metrics

• Communication… to serve your consumers

Page 20: A Vision of Success in Sustainability and Food Packaging

© Packaging Strategies 2012

Thank You

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