a vision for infodev
DESCRIPTION
NMDL, final presentation by Nicolas Friederici Email to nfriederici at gmail dot com All ideas are mine and do not represent infoDev's opinion. All information in this presentation was based on publicly available content. Download for pdf with links to all sources / images. Contact me for information about references and links / copyrights for images, etc.TRANSCRIPT
A Vision for Embracing the Global ICT4D* Conversation By Nicolas Friederici
* Information and Communication Technology for Development
Private sector SMEs in developing
countries Policy makers
Donations Research reports
Activity reports
infoDev audience & output
Problem: (Almost) No one
interacts with infoDev's output
…?
Current Social Media
Engage in the conversation! “A conversation is a dialogue, not a monologue. That’s why there are so few good conversations: due to scarcity, two intelligent talkers seldom meet.” Truman Capote
… and many
more…
A blog by
An interactive blog as the core communication hub
… featuring…
Themes: Professional & Personal Ratings & reviews for reports Videos and podcasts to illustrate
local conditions in developing world Social blogs include personal stories
about work in developing countries Guest blogs In addition to social media: Inter-
active database of infoDev projects
Stakeholders ICT4D Experts
Insights vs. Success stories
infoDev staff infoDev reports
Contributions & Content
Feedback Reviews
Insights vs. Evaluations
A blog by
Example Incubator Dakar, Senegal Client Firms: 62 Graduated Firms Jobs Created: 15 Success Story: A Women's Sewing and Dyeing Enterprise at NCNW in Senegal Local Voice: Mbarou Gassama What others say: No replies yet (give us feedback!) Research report: pdf, reviews (write a review!) Other links: My Senegal Experience by Maja Andjelkovic Related topics: Business incubators, success stories
Example: Incubator Info
What can a blog do for infoDev?
Benefits Metrics
Visibility of infoDev Clicks
Feedback on prior work # of comments on blog, regular mini-surveys with bloggers, ratings of blog entries / reports
Best practices for future work Mini-surveys with bloggers
Give SMEs and other clients in developing world a voice
# of comments & clicks by these stakeholders
Marketing of infoDev projects & toolkits
Click throughs
Facilitate global collaboration (e.g., webinars, online conferences)
E.g., savings through telecommuting
Budget
infoDev is donor-funded, no revenues / ROI Benchmark: Share of social media marketing in marketing budgets: infoDev spending for dissemination and outreach in 2006:
infoDev annual social media marketing budget:
1 http://www.brafton.com/news/cmos-planning-increases-in-social-media-marketing-budgets 2 2006 is most recent year available, http://www.infodev.org/en/Publication.482.html
~ 10 %1
~ $700k2
~ $70k
Budget item Number of units
Cost per unit
Cost per item
Man-days turning reports into blog entries (assistants) 40 200 8,000
Man-days creating other content (2 blog entries per year from every one of 20 staff members expected & paid)
20 600 12,000
Man-days taking quarterly surveys (~20 min, staff of 20) 4 600 2,400
25 % position for blog content admin 0.25 80,000 20,000
25 % position for blog technical admin (assistant) 0.25 40,000 10,000
Commissioning mini video production to local stakeholders in developing world
10 2,000 20,000
Domain, hosting, software 1 500 500 Total spending per year 72,900
Jan: Content & tech admin set up blog
Feb & Mar: Staff and stakeholders are briefed (e.g., through mailings)
Mar & Apr: Recent & new reports are turned into blog content
Apr & May: First videos, staffers post, outreach to ICT4D blogs & SEO by admins
Jun & ongoing: Conversation: Rich content & interaction (comments, ratings, feedback, surveys…)
Timeline & Conclusion
Turn technical reports into something that will be heard, increase impact Encourage interaction between multitude of stakeholders & experts Receive localized feedback & different perspectives for improvement of own work