a tactical approach to delivering a digital strategy
DESCRIPTION
This presentation outlines the importance and impact of developing, delivering and sustaining a digital strategy within a cultural organisation. It uses recent experiences at the National Gallery, London, UK, and the Imperial War Museums, UK, to demonstrate why having a strategy is so fundamental to the long-term success of digital development, and how it can be used as a driver to shape direction for a strategic programme of work that is aligned with organisational needs and priorities.Read more: Navigating The Bumpy Road: A Tactical Approach To Delivering A Digital Strategy | bit.ly/HqzUfkTRANSCRIPT
Navigating the Bumpy Road:A Tactical Approach to Delivering a Digital Strategy Charlotte Sexton, The National Gallery,
LondonCarolyn Royston, Imperial War Museums, UK
Setting the context…
• Oldest film archive in the UK• Second largest sound archive after the
BBC• Over 11 million photographs• Second largest contemporary art
collection in the UK after Tate• Millions of documents, diaries, papers• 140,000 large objects
IWM Collection
Yes we are different but…
Why should digital be central to organisational planning?
Head of Collection
s
Adult Learning
Curator ofDutch
paintings
ScientificOfficer
Director
Visitor Service
s
CommsAnd
Marketing
Developing the strategy…
Manage the management
© IWM NAM 237
How to move from theory to practice?
It’s a long haul – how to keep the strategy alive
• Keep involving staff in digital activity – e.g. o Analytics group of stakeholderso Digital content editorial group developing
content plan across all digital channelso Delivering in-house workshop for staff to
improve digital literacy
NG:o Communicating progress to the whole
organisationo Starting to plan for an editorial group focusing
initially on the Media channel
© IW
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rt.IW
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The work never ends
The last word
• Digital strategy can act as a catalyst for change
• It provides a vision, a framework and a way of working
• It provides an incentive to deliver on time and to budget
• It has been a springboard for digital development within our organisations and a driver for positive change
Carolyn [email protected]@caro_fthttp://uk.linkedin.com/pub/carolyn-royston
Charlotte [email protected]://uk.linkedin.com/in/charlottesexton
Contact details