A Successful Online Marketing Strategy Assignment

Submitted to: Dorothy Keane

Presented by: Henry Kolawole

Krzysztof Baranowski

15 October 2013

Contain:o Carbonated Watero Glucose (25%)o Caffeine (46 mg)o Flavouring

o 380 ml BOTTLE:o Energy 1129 Kjouleso 266 kCalo Proteino Fato Fibreo Carbohydrates 56.4go Sugars 33.1 g

TRADITIONAL AND ONLINE MARKETING COMMUNICATION MIX

• Since the improvement of technology in most Countries.

• Organization and Companies Communication strategies has totally Change.

• From Been Traditional to been both Online and traditional communication mix.

• Traditional Communication mix are still been useful but most communication aspect nowadays is been overtake by online communication mix.

TOOLS OF ONL INE MARKETING

Online marketing Can be distinguish into various tools. These are the following tools used by Lucozade 2013.

• Media marketing(YouTube, TV ad, Radio).• Website( Lucozade sport website)• Internet viral marketing(I believe Campaign)

CASE STUDY/BACKGROUNDLucozade Sport is one of the most popular brand in the European market.It was first founded in 1927 England.Since then they been doing well in terms of reaching their customer.Lucozade also has varieties of Products but mainly concentrate on their Energy drink. No matter what your sport, there's a Lucozade product to help you prepare, perform at your best and then recover.

Their longevity has open their eyes and sustain them to this moment. Longer activities such as cycling, running and intermittent sports lasting greater than 60 minutes, Lucozade Sport Body Fuel provides hydration, energy and electrolytes to keep you going for longer.

OBJECT IVES

To create gossip about the I believe campaign 2013 and to bring in the sport fans Audience.

Their aims was also to create a brand apostles and rebrand or reposition their Lucozade as more sport and energy drink .

Generally to create awareness and increase sales and in future have more market share.

STRATEGY

To create an environment where people can really relate with

each other.

Also their Strategy was to bring in familiar faces and make their target audiences to entertain

them.

TA CT IC SThey get the celebrities to interact with their target

audience.

Using sport celebrities to participate in a soccer match.

They also make people to get involve in the event.

R E S U L T S

• Driving tacking to their website.• Sales increases within the period of one

month and still improving.• Most sport celebrities now drink

Lucozade• Interestingly consumer review that its

really. good for support during sport activities.

LUCOZADE SPORT PRESENTS T H E R I N G E R S A T L U C O Z A D E P O W E R L E A G U E

http://www.lucozadesport.com/football/

THANKS FOR YOUR TIME

PRESENTED: Henry kolawole Krzysztof Barnowski

WE WELCOME ANY QUESTIONS