a study on customers saticfaction for fastrack watchse

8/19/2019 A Study on Customers Saticfaction for Fastrack Watchse

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A STUDY ON CUSTOMERS SATICFACTION

FOR FASTRACK WATCHSE AT TIRUPUR

BY

S.M.MOHAMMED YAASAR

13BRM028



INTRODUCTION

Clocks and Watches are de!ces "sed to #eas"re or

!nd!cate the $assa%e o& t!#e.

A clock' (h!ch !s lar%er than a (atch' !s "s"all)

!ntended to *e ke$t !n one $lace+ a (atch !s des!%ned

to *e carr!ed or (orn. Both t)$es o& t!#e$!eces re,"!re a so"rce o& $o(er

and a #eans o& trans#!tt!n% and controll!n% !t' as (ell

as !nd!cators to re%!ster the la$se o& t!#e "n!ts.

Wr!st (atches (ere once a need' *"t no( !t has*eco#e a de#and. D!&&erent *rands (!th d!&&erent

technolo%)' des!%n and !nnoat!ons hae entered !nto

the #arket.



CONT….

-astrack !s one o& the lead!n% (r!st (atch*rand !n nd!a' -astrack (as la"nched !n

1//8.

he *rand (as a!#ed at the )o"th se%#ent

12 )ears o& a%e4.

he *rand (as $ro#oted (!th the slo%an

Cool Watches &ro# !tan -astrack has an

esta*l!shed *rand !#a%e &or ,"al!t)' $r!ceand ran%es o& st)le !t o&&ers.



NEED OF THE STUDY

o "nderstand the cons"#er $re&ernce

to(ards &astrack (atches.

o kno( the &re,"enc) o& cons"#ers *")!n%&astrack (atches.



SCOPE OF THE STUDY

o !ncrease the t"rn oer.

o #ake a(areness on &astrack

(atches.

o kno( the reach o& &astrack (atches

at !r"$"r.



OBJECTIVES

1. o "nderstand the e5!st!n% $rod"ct ,"al!t) !n

-astrack (atches.

2. o !nest!%ate (hether the $rod"ct ,"al!t) o&

-astrack (atches !s ca$a*le o& address!n% allde#ands #ade *) c"sto#er.

3. o !dent!&) the d!&&erence *et(een

E5$ectat!on 6 7erce$t!on o& c"sto#ers !n

$rod"ct ,"al!t) o&&ered *) -astrack (atches.

. o "nderstand a*o"t the c"sto#er

sat!s&act!on &or -astrack (atches.



RESEARCH

METHODOLOGY Research des!%n9 Descr!$t!e

Research $o$"lat!on9 -!n!te

Sa#$l!n% techn!,"e9 s!#$le Rado# sa#$l!n%

#ethod Sa#$le S!:e9 100

Method o& data collect!on9

7r!#ar)data9 ,"est!onna!re Secondar) data9 (e*s!tes' search en%!nes.

ools "sed9 ,"est!onna!re

a study on customers saticfaction for fastrack watchse

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