a study on consumer buying behaviour of intel and amd processors
DESCRIPTION
This ppt signifies the factor affecting buying behavior of processors based laptop/pc .TRANSCRIPT
BY: A S H W I N J A I (1 3 1 3 0 8 )
P R E M V E L P U L A ( 1 3 1 3 2 9 )
A STUDY ON CONSUMER BUYING BEHAVIOUR OF
INTEL AND AMD PROCESSORS
Advanced micro devices inc ( AMD) is an American mnc semiconductor company based in sunnyvale,ca,usa.
AMD market share in tech market is 16.9%.Intel is an American mnc semiconductor chip
makers in Santa Clare, California. Intel market share in tech market is 82.8%
AMD VS Intel
Research Objective
To understand factor affecting buying behavior of processors.
To assess the awareness level of processors among the customer.
Research MethodologyDescriptive ResearchDate collectionPrimary data: online questionnaire Secondary data: literature reviewsSample size : 27
Tabulation & Analysis
Q1.What are the factors you consider for the purchase of the processor? Clock
speed 16 55%
Accuracy 15 52%
Response time 16 55%
Multi core processor
14 48%
Interpretation: It is been observed that customer pays equal importance to all the above factors .
Q2.Please rate the factors of a processor which affects your decision making process while purchasing processor based computer?
BrandVery important
12 41%
Important 12 41%
Neutral 5 17%
Not Important
0 0%
Not at all Important
0 0%Interpretation: It is been inferred that Brand is rated as very important & important factor for Purchase decision.
Very important
11 38%
Important 13 45%
Neutral 4 14%Not Important
1 3%
Not at all Important
0 0%Interpretation: The above graph reveals that Factor “Price” is considered as significant factor by two third of the respondents.
Price
Energy Consumption
Very important 11 38%
Important 11 38%
Neutral 7 24%
Not Important 0 0%
Not at all Important 0 0%
Interpretation: From the above graph it can inferred that three fourth respondents rated “ Energy consumption” as very important & important but one-fourth of the respondents remained neutral.
Durability
Very important
11 38%
Important 7 24%
Neutral 8 28%Not Important
3 10%
Not at all Important
0 0%
Interpretation : It is been observed from above graph that respondent rated “Durability “as the important factor for purchase decision.
Warranty
Very important 9 31%
Important 15 52%
Neutral 2 7%
Not Important 3 10%
Not at all Important 0 0%
Interpretation: It is been observed that respondents emphasized warranty an important factor, nearly two-forth of the respondents rated as important in buying decision.
After sale service
Very important 16 55%
Important 12 41%
Neutral 1 3%
Not Important 0 0%
Not at all Important 0 0%
Interpretation: It is been observed that 55% of respondents signifies after sales service as an important buying decision.
Q3. How much you aware of the below following processors?
INTELNever heard about it
2 7%
I heard about it but not used
2 7%
I heard about it and used
6 21%
Familiar with it 19 66%
Interpretation: Above graph infers that two-third of the respondents are familiar with INTEL processors.
AMD Never heard about it
3 10%
I heard about it but not used
15 52%
I heard about it and used
3 10%
Familiar with it 8 28%
Interpretations: The above graph emphasizes that respondents have “ Heard about it and not used” the AMD processors.
Q4. which processor brand advertisement have you heard or seen?
Intel 28 97%
AMD 0 0%
Others 1 3%
Interpretation: From the above graph it is evident that Intel brand advertisement is watched and heard, nearly 97% of the respondents is seen & heard.