a storyteller's toolkit from nten's 2011 nonprofit technology conference
Post on 17-Oct-2014
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Storytelling was the first technology and has driven technology over the centuries. Here's an approach to using this time-honored practice - the world's true oldest profession - to inform, engage and motivate your supporters.TRANSCRIPT
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A Storyteller’s Toolkit:5,000 Years in the Making#11NTCStory
Nonprofit Technology Network (NTEN)Nonprofit Technology Conference Washington, DCMarch 18, 2011
Roger Burks, Senior Writer at Mercy Corps@loudmind
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Introduction
Roger BurksSenior WriterMercy Corps
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• The conveying of events through words, images, sounds, expressions and gestures
• A way to reach out, connect and share something with others
• The world’s oldest profession
What is storytelling?
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Another important definition
Technology is the usage and knowledge of tools, techniques, crafts, systems or methods of organization in order to solve a problem or serve some purpose.
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What is storytelling?
Storytelling =the world’s first technology
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What is storytelling?
Throughout history and humanity, storytelling has evolved and driven invention.
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The Storyteller’s Toolkit
And that’s because, within each one of us, we’ve always had the basic tools we needed to share stories with each other.
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To tell a truly compelling and memorable story, you need a personal:
• Reason why you write (credo)
• Connection to the subject
• Connection to yourself
• Connection to your audience
It’s personal
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It’s personal: heart and mind
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Personal connection to the subject
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Personal connection to the subject
“The mass of men lead lives of quiet desperation.”Henry David Thoreau, Walden
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Preparation
• Gather the tools that will serve you best in getting the story you need.
• Do some research on the situation or topic you’re about to cover.
• Come up with a list of 9-10 questions that will inform – but not limit – your interview.
Personal connection to the subject
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Observation and attention to detail
• What are the details that capture you? Write them down, right then.
• Take note of details not just during, but also before and after the interview.
• Your own thoughts and feelings are important details.
Personal connection to the subject
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Don’t approach it as a job, but as an opportunity
• This is your chance to meet and learn something about another person.
• Genuine interest breaks barriers.
• Your own curiosity makes for good interviews and sustained interactions.
Personal connection to the subject
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Personal connection to the subject
Think of it more as a conversation than an interview.
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Use pen and paper as part of the process
• “The act of writing gives physical form to thoughts.”
• Easier to transcribe subtle details, observations and feelings.
• A notebook of your interviews and notes is permanent and tangible.
Personal connection to the subject
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Personal connection to the subject
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Personal connection to yourself
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Personal connection to yourself
“I’ll know my song well before I start singing.”Bob Dylan
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You know a good story right away
•It hits you square in the chest or in the gut.
•You remember a lot of the story without looking at your notes.
•You absolutely can’t wait to tell it.
Personal connection to yourself
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Write (somewhat) how you speak
• Authenticity of voice
• Conversational quality and tone
• Ability to develop your own style
• Feeling for readers that they’re connecting with your cause or organization on a personal level
Personal connection to yourself
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Personal connection to yourself
Get it all out there at once – edit and filter later.
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Personal connection to yourself
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Personal connection to your audience
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Show, don’t tell
• Let the words come from the conversations that you’ve had.
• Bring the reader along with you; show them what you’ve seen.
• Don’t be afraid to show the reader how you felt.
• Bring unmistakable passion and commitment to your stories.
Personal connection to your audience
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Give them familiarity
There are a few classic, key elements to most every compelling story:
• Main character/protagonist• Sense of place• Emotional connection/empathy• Conflict• Resolution
Like any good story, a good nonprofit piece is an engaging experience for readers.
Personal connection to your audience
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Personal connection to your audience
Be the stories you tell
• Establish yourself as a consistent, trustworthy voice for your organization.
• Be a dependable storyteller and source of stories for your colleagues.
• Lend your storytelling voice to your cause or organization’s social media efforts.
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How Mercy Corps is doing it
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Empowering storytellers throughout the organization
Blog launched in May 2009
April 2010 March 2011
436 blog entries 876 blog entries134 bloggers 225 bloggers30 countries 41 countries
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Training staff to be storytellers
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A variety of stories to capture a variety of experiences
From a recent mercycorps.org content inventory:
Beneficiary or client story Autobiographical pieceField visit Personal reflectionStaff profile/interview Program updateNews update Emergency updatePhoto essay Photo with long captionAudio slideshow Video with long captionRough video Stand-up videoPolished short-form video Polished long-form videoVideo interview Event- or campaign-driven videoWritten travelogue Technically-focused piecePoem
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Using stories in social media and fundraising appeals
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Stories endure and make a difference
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Thank you!
Roger Burks
Email: [email protected]
Blog: www.mercycorps.org/rogerburks
Twitter: @loudmind
Download the toolkit: http://bit.ly/storytellerskit