a storyfirst approach to human-centered design
DESCRIPTION
Although I've included little bits and hints to this topic in more casual presentations I've given in the recent past, this SlideShare Deck captures the recent lecture I gave as part of Massachusetts College of Art and Designs 2014 Thursday Evening Lecture Series through their Continuing and Professional Education Department. The talk ran a little under an hour long and covered approaches to leveraging looser, human-feeling storytelling methods to help inform, design, develop and iteratively optimize experience design for: garnering better personal awareness and contextual understanding in the world; professional, collaborative practices with corporate UX design and development teams { in ways that closely align and play well with current, industry-standard Agile and Lean UX methodologies }; philosophical 'life-design' guidance for yourself and others; thinking about ways to designEmpower 'Design for Good' for The Bigger Picture when thinking about ways to actively and consciously design and promote positive change for humanity and the world. This was the official premiere lecture for 'A storyFirst Approach to Human-Centered Design' — not exactly a 'beta,' but also the first of many iterative talks focused on the themes of design, awareness and creating positive change by actively living with a certain design philosophy and perspective in heart and mind.TRANSCRIPT
astoryąrstAPPROACHtohuman-centered
DESIGN.
don’t call it a beta
don’t worry
you’re inthe right place
storyąrst.L I F E D E S I GN PH I L O SO PH Y
astoryąrstAPPROACHtohuman-centered
DESIGN.
storywhy ?
DESIGNempower.
ethic-actionable accountabilityand people-centric designwork
storymy
lou susiD E S I G N
design
or be designed
dynamic media institute
Bureau
investigationof
the laughterLifehe who laughs last laughs for eternity
embed myself
study the culture
understand the full context of life
find areasof unintended
usage to exploit
make fun
say wuh?
i know
i’m all overthe place, right?
don’t worry
you’re still inthe right place
next up ...
storybacka little bit a
Mommy,where did
come from?storyąrst
interactionD E S I GN
its almost inevitable
first assignment
boring
no context
give it some life
tell me a story
bring storiesto the room
ux wtf?
the future is a story
absurdity
an evening of
DESIGNinteraction
tactile
collaborative
real
social
fun
design
interactionD E S I GN
storyworkhere’s the
or
how to leverage a
storyąrstAPPROACH
for yourprofessional
DESIGNlife.
a quick case study
please note
this work is private and confidential
developpersonasas you go
human stories
not as technical as AGILE dev stories
ordinary, everydaylanguage
iterate on everything
not just the design
not just the code
common current standard practices
astoryąrstAPPROACH
the bigger picture
honest story
about today
be critical
be brutal
capture your current story
the story about who you are today
what do you want your story to be?
big blue sky
be ridiculous
never say ‘no’
‘we can’t’ isNOT an option
that shit’s boring
pretend your budget is limitless
pretend thatyou have
all the timein the world
pretend you have all the resources you need to do amazing work
dream big
now dream bigger
be big and bold
what would beyour ultimate story?
the story you’d like to tell the world
the story you’d like to leave behind
what story do you want others to tell?
do it
get nuts
own it
aim right foryour dream story
higher than she’s aiming, right?
keep iteratively designing + developing the story as
you progress
test with your target audience
test with your stakeholders
test with your anyone + everyone
listen
bring the feedback into your process
feed your stories
storyBIGGERwhat’s the
gonna be?
we live our stories
what’s our story?
storyourit’s
we gotta own it
THANKYOU
stay in [email protected] | @loususi @storyfirst |+ storyfirst.com + loususi.com
storyąrst.L I F E D E S I GN PH I L O SO PH Y
storyąrst.L I F E D E S I GN PH I L O SO PH Y
if you enjoyed
you’ll love ...
storyąrst.L I F E D E S I GN PH I L O SO PH Y
thank you