a story about giants, tactics and what’s next

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The PC era is behind us, Microsoft was the clear winner. But how about the new “Post-PC” era, who is the winner, or maybe we can have many winners? Google as the market-share leader in the form of Android, or Apple as the profit-share leader, the mighty Samsung which seems unstoppable or is Microsoft finally turning around and taking back the enterprise in the mobile space. It’s still early on in this fight for dominance, and the weapons are manifold: patents, marketing, tech specs, FUD, eco-systems, cloud, AI, customer data, apps and of course money. And what is the next big thing? The smartphones and tablets was just the beginning, will wearables and IoT be the next step, how about robotics? And how long until we reach the singularity? Many questions, hopefully some answers or at least a discussion about the current state and a possible future.


  • 1. dev:mobile 2014 Conny Svensson c.svensson@cgi.com, @connysvensson A story about giants, tactics and whats next

2. - The Giants- The Tactics- The Outcome- What Lies Ahead 3. Chapter I - The Giants 4. https://www.worldpayzinc.com/tech-wealth/ 5. How do they perceive themselves? ! Imagine, we can do everything! 6. How do they make their money? ! Selling hardware 85% 7. Samsung de-Googleed 8. Samsung's business strategy detailed: Copy, counter-sue, and delay Vanity Fair, June 2014 9. How do they perceive themselves? ! Devices and Services company 10. How do they make their money? ! Selling software 85% 11. A company that feels it has reached its goal will quickly stagnate and lose its vitality. Ingvar Kamprad, Founder of IKEA 12. Microsofts share of the personal computing market 13. Ballmers legacy 14. Microsoft's new strategy From Software to Devices and Services From Divisional to Functional 15. Mobile rst, cloud rst Satya Nadella, CEO of Microsoft 16. How do they perceive themselves? ! The intersection of technology and liberal arts 17. How do they make their money? ! Selling hardware 90% 18. Our goal isnt to make money. Our goal absolutely at Apple is not to make money. It may sound a little ippant, but its the truth. Jonathan Ive, SVP Design at Apple 19. Trouble in paradise? 20. Apple board concerned over speed of innovation under Tim Cook 21. How do they perceive themselves? ! Research lab for mankind 22. How do they make their money? ! Selling ads >90% 23. If you're changing the world, you're working on important things. You're excited to get up in the morning. Larry Page, CEO at Google 24. ! Flatten ! Expand ! Mine 25. Mobile is dead Matias Duarte, Head of design Android 26. Phones would be better if we didnt have to carry them around. Astro Teller, Head of Google X 27. Chapter II - The Tactics 28. Advertisement 29. Terminal Samsung Galaxy S5 Heathrows Terminal 5 gets a name change 30. Patents 31. Im going to destroy Android, because its a stolen product. Im willing to go thermonuclear war on this. Steve Jobs, Founder and former CEO at Apple 32. Apple and Google have agreed to dismiss all the current lawsuits that exist directly between the two companies. Apple and Google have also agreed to work together in some areas of patent reform. Wall Street Journal, May 16 2014 33. Acquisitions 34. Google bought Motorola for $12.5B, sold it for $2.9B, and called the deal a success Forbes 35. Google buys Nest for 3.2 billion dollars. Nest CEO is Tony Fadell, the father of the iPod. 36. Microsoft buys Nokia for 7.2 billion dollars. They now compete with their partners. 37. Apple is rumored to buy beats for 3.2 billion dollars. Dr Dre and Jimmy Lovine included. 38. Headquarters 39. Services & Platforms 40. 2000 2008 2016 2024 Distribution of prot by era 41. Chapter III - The Outcome 42. Marketshare 43. Phone vendor shipments worldwide 0 10 20 30 40 10Q1 10Q2 10Q3 10Q4 11Q1 11Q2 11Q3 11Q4 12Q1 12Q2 12Q3 12Q4 13Q1 13Q2 13Q3 Samsung Nokia Apple ZTE LG Sony 44. Smartphone OS shipments worldwide 0 22,5 45 67,5 90 2007 2008 2009 10Q110Q210Q310Q411Q111Q211Q311Q412Q112Q212Q312Q413Q113Q213Q3 Android iOS Microsoft Blackberry Bada Symbian 45. Mobile web browsing worldwide 0 12,5 25 37,5 50 aug-12 sep-12 okt-12 nov-12 dec-12 jan-13 feb-13 mar-13 apr-13 maj-13 jun-13 jul-13 aug-13 sep-13 okt-13 nov-13 dec-13 jan-14 feb-14 mar-14 apr-14 maj-14 Android iOS Series 40 Symbian Bada BlackBerry Windows Phone 46. Mobile web browsing Sweden 0 20 40 60 80 aug-12 sep-12 okt-12 nov-12 dec-12 jan-13 feb-13 mar-13 apr-13 maj-13 jun-13 jul-13 aug-13 sep-13 okt-13 nov-13 dec-13 jan-14 feb-14 mar-14 apr-14 maj-14 iOS Android Windows Phone Symbian Series 40 BlackBerry Bada 47. Prots 48. Revenue and prots FY2013 0 75000 150000 225000 300000 Apple Samsung Microsoft Google Amazon eBay Yahoo Facebook Twitter 645 1 5004802 856745 12 214 21 86328 576 37 037 666 7 8724 680 16 047 74 452 59 825 77 849 214 968 170 910 Revenue Prot in million USD 49. Prots Q1 2014 phone vendors 0 2500 5000 7500 10000 Apple Samsung Sony LG HTC Blackberry Motorola Nokia 425 1961566883 6 070 9 644 Prot in million USD 50. Brand 51. Global 500 2014 - Most valuable brands 52. J.D. Power 2013 Smartphone Satisfaction Study 53. Developers 54. Developers, developers, developers Steve Ballmer, Former CEO of Microsoft 55. Chapter IV - What lies ahead 56. Motorolas Moto 360 based on Android Wear 57. What do these people plan to do? Michael OReilly Chief medical ofcer, Masimo Marcelo Lamego Chief technology ofcer, Cercacor Ravi Narasimhan Vice president of biosensor technology, Vital Connect Nima Ferdosi Embedded sensors expert Nancy Dougherty Wearable sensors expert, Sano Intelligence Todd Whitehurst VP of a glucose monitoring product, Senseonics Inc, Divya Nag Founder of StartX Med and Stem Cell Theranostics Dr. Roy J.E.M. Raymann Dutch Society for Sleep-Wake Research Paul Deneve CEO, French fashion label Saint Laurent Angela Ahrendts CEO, British fashion label Burberry 58. The singularity is near Ray Kurzweil, Director of Engineering Google 59. Within a quarter century, nonbiological intelligence will match the range and subtlety of human intelligence. It will then soar past it because of the continuing acceleration of information-based technologies, as well as the ability of machines to instantly share their knowledge. 60. 1 million neurons and billions of synaptic connections 61. Googles robot army Schaft Inc. Industrial Perception, Inc Redwood Robotics Meka Robotics Holomini Bot & Dolly Boston Dynamics DeepMind Technologies DNNresearch 62. Russian armed automatic robot guard 63. Cuba, Pakistan, Egypt, Ecuador, and the Vatican backed a lethal autonomous weapons ban at the UN; the other 82 countries wasn't sure. 64. Thanks! The future's not set. There's no fate but what we make for ourselves John Connor, Terminator